NUTRITIOUS CONGEETHE WAY TO START YOUR DAY

CHERILYN CHIA 0321986 I CHAN YI FUNG 0323057 I CHIN SHEE WEI 0322499 I KOK XUAN YING 0322929 I SOO YON LI 0322821 I YANG JING LOO 0323066

HISTORY OF RICE PORRIDGE

Yellow EmperorCooked the 1st

porridge with millet

Household income determine the family’s staple food

Bought in by Han Chinese

HISTORY OF RICE PORRIDGE TRADE

Cantonese Foochow

Hokkien

Breakfast Late supper

OF PORRIDGE BUSINESSESIN MALAYSIA

PAST PRESSENT

DESCRIPTION OF BUSINESSES

LONG FATT TEOCHEW PORRIDGE

15, Jalan Kampung Pantai, 75200 Malacca.

FOUNDEDin 1930

( 85 years of history)

FOUNDERMr. Lim

( Current owner’s grandfather )

MANAGED BYMr. Lim Lee Tai

( 3rd generation owner )

HON KEE FAMOUS PORRIDGE93, Jalan Hang Lekir, Sri Petaling, 50000 Kuala

Lumpur.

FOUNDEDin 1949

( 66 years of history)

FOUNDERMr. Wong Poon Wai( Current owners’

grandfather )

MANAGED BYMrs. Lee and brother

( 3rd generation owner )

COMPARATIVE ANALYSIS

COMPETITORS OF LONG FATT TEOCHEW PORRIDGE

Restaurant Congee Rice Noodles

Res Porridge House

Restaurant Chop Sam Guan

COMPETITORS OF HON KEE FAMOUS PORRIDGE

Kim Lian Kee Chee Cheong Fun

Loa Yau Kee Porridge

Fong Wah Teochew Porridge

OBSTACLES FACED BY NEW BUSINESSES

Capital SkillsReputation

Reason

SIMILARITIES BETWEEN LONG FATT TEOCHEW PORRIDGE & HON

KEE FAMOUS PORRIDGE

FOUNDER

Reputation

Main product

No. of founder Generations

Market nature

DIFFERENCES BETWEEN LONG FATT TEOCHEW PORRIDGE & HON

KEE FAMOUS PORRIDGE

Founded year Location

EmployeesCompetitors Customers

Opening hours

DIFFERENCES BETWEEN LONG FATT TEOCHEW PORRIDGE & HON

KEE FAMOUS PORRIDGE

Media Branches

Target market

Atmosphere

Specialty

HON KEE FAMOUS PORRIDGE

Branches Efficiency Advertisement

WHICH BUSINESS IS MORE COMMERCIALLY SUCCESSFUL?

RECOMMENDATION

LONG FATT TEOCHEW PORRIDGE & HON KEE FAMOUS

PORRIDGEDetailed history of

business no longer exist

Start keeping records

Does not really understand their competitors

Analyse their competitors

LONG FATT TEOCHEW PORRIDGE

Inefficient services

Stagnant expansion of branches

Lack of online advertising

SERVICES

Advertise onlineHire more workers Open up branch

HON KEE FAMOUS PORRIDGE

Cramped and unhygienic environment

Refurbish the shop

Inefficient call services

Hire an admin staff

CONCLUSIONWHAT MAKES A BUSINESS SUCCESFUL?

Owner

Employees

Advertisement

Unique & competitive