Interactive Interactive TelevisionTelevision

It begin where it started from a common black and white television,

which then evolves into becoming an Interactive television.

During the early period, producers have been trying to enhance and

produce programmes and channels in becoming more interesting,

dynamic, participatory and educational in which it is known as

interactive.

IntroductionIntroductionWhat is an Interactive television ?

a combination between an interactive technology and television.

offers a control over programming system where it enables the audience

to response immediately to the programme.

It also refers to any technology that the audience has the power to make a

television channel or programme to engage in a dialogue.

having a dialogue which takes the audience beyond a passive experience

of watching television and allowing them to make their own choices and

take certain action .

broadcasters and platform operators such as cable companies can easily

give information together with the television signal and also give the

audience an opportunity to send back the information.

It is a relationship between the audience and the producers will have

exciting ways to interact with one another.

How does interactive How does interactive TV works?TV works?

• Works through a lot of technologies

• Helps us by provide two-way communication path between your digital cable service

and the programmer or advertiser

• This kind of path gives us ability to interact with your TV via elements such as real time

screen pop-ups and message overlays

• Real-time screen pop-ups here mean it appear and alert you that your system has been

infected with spyware or malware. When you browse on Internet, you may come across

a lot of pop up advertisement of different products which may contain hidden malicious

codes or scripts running in the background. When you mistakenly click on the window,

the hidden code or scripts will get installed on your computer automatically.

• Message overlays here mean a tiny utility that shows a message box or task dialog on a

dimmed desktop. This ensures the attention of the user and makes it a great app for any

script that needs to inform a user.

Examples images of:Examples images of:

a) Real time screen pop ups

Examples images of:Examples images of:

b) Message Overlays

Through interactive TV and pressing a button on your remote control, we can obtain useful information such as news, weather and traffic news.

Through one click of your remote, we can buy many services and products that we want on the screen, access free product offers, and get up-to-the-minute of news or weather, and many more.

We can also pause the live programming, record the shows or skip it through TV advertisements if only our TV has already include DVR’S (digital video recorders) which it offering a simple way to access what they want to watch when they want to watch it.

Nowadays, interactive TV has the ability to vote or cast our opinion via the TV set.

Now, lots of television programming asks the viewers to participate on live in their show.

This kind of asking include of giving our opinion or views of the new program, voting for the favourite entertainer, take part in the games show and many more.

Interactive programming benefits both the viewers and businesses involved.

For viewers, there are more choices in programming than ever before and you can do much more with how you view your TV.

For businesses, interactive TV helps them market products and services that a specific viewer or household is interested in. Interactive TV is here to stay and you should see much more uses for it in the near future.

Examples of Interactive TV Examples of Interactive TV programsprograms

Domino's Pizza: Ordering Goods•This was one of the first interactive TV promotions to really get some buzz. •As described from the press release dated Nov. 17, 2008: "TiVo subscribers can seamlessly access their Domino's Pizza order from various advertising entry points on the TiVo user interface by clicking on "Order Your Pizza" they can log-in with a simple account number build their pizza order right from the television set by selecting type of crust, toppings, and sauces, and get the pizza delivered by their local Domino's Pizza."

Future of Interactive televisionFuture of Interactive television development of interactive television has developed tremendously but it may face

challenges that might occur not only in this present day but also in the future as well.

the first obstacle that Interactive television may face is the inconsistent of technology

among the multiple systems of operators.

The rapid decrease of the cost of establishing infrastructure had made it to be more

expensive to standardized even surround a single company

On the bright side, in terms of advertising; interactive television had boost up some

revenues for the advertisers.

The production and rise of channels, programmes and the arrival of interactive television are

creating a newly landscape and brings revenue for the advertisers.

interactive television opens up numerous opportunities of technological and businesses such

as for network operators, advertisers, broadcasters and television content providers.

an interactive advertising, it is used to signify the communication of marketing and branding

messages of using the expanded function which is supported by interactive television and

digital broadcast.

One of the factors or challenges that an interactive television face is the rise or the

emergence of personal video recorder or also known as “PVR”.

Bibliography Bibliography

Interactive Television International. Interactive Television content definitions, Retrieved from http://iemmys.tv/itvi/message_boards.html

Hodge, Winston William. Interactive Television: A Comprehensive Guide for Multimedia Technologists. New York: McGraw Hill, 1994.

  Jensen, Jens F. The concept of interactivity in interactive television and

interactive media. In Jensen, J.F. and Toscan, C. (eds). Interactive Television: The TV of the Future or the Future of TV?, Aalborg University Press, Aalborg, 1999.

  NDS Business Consulting. Digital TV – Creating new revenue opportunities,

Broadcast Papers.com, 1999. Retrieved from http://www.broadcastpapers.com/broadbiz/NDS_Creating_Revenue.pdf

CONCLUSIONCONCLUSION