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Following success of the presentation of the evidence about internet users in 2009, here's an updated version talking about who is offline in the UK in 2011.
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Internet use in the UK: the evidence
June 2011
Helen Milner
About the datasets referred to
› Internet Access Quarterly Update, ONS 2011 Q1– A new series of quarterly releases: Internet use by
adults aged 16+. – The source of the information is the Labour Force
Survey. Sample size: 50,000 households, c. 110,000 people
– ONS has begun publishing quarterly data on Internet users and non-users, enabling more timely information
› UK Adults’ Media Literacy Report, Ofcom 2011– Bi-annual– Sample size of 2,117
8.7 million adults have never used the internet – 17.5% of the population
Internet Access Quarterly Update, ONS 2011 Q1
40.8 million adults used the internet every day – 82.2 per cent of the population
Internet Access Quarterly Update, ONS 2011 Q1
Who uses the internet?
› 95.3% + of people aged under 35-44 (and 99% of 16-24 year olds)
› 85% of men, compared with 80% of women› People in London & the South of England
(85.6%)
Internet Access Quarterly Update, ONS 2011 Q1
Internet Access Quarterly Update, ONS 2011 Q1
Who doesn’t use the internet?
› 5.1m women have never used the internet, compared with 3.6m men
› Only 17% of women aged 75+ have used the internet, compared with 33% of men aged 75+
› 4.2m disabled adults – almost half of all those who have never used the internet, or 1 in 3 of disabled people
› 29.3% of people in Northern Ireland and 22.7% of people in NE England
Internet Access Quarterly Update, ONS 2011 Q1
Who doesn’t use the internet? (contd)
Ofcom shows age and socioeconomic group are significant:
› 20% drop in internet use from national average among those in social group DE
› Close to half of non-users are aged 65 and over
› Close to half of non-users are in socioeconomic group DE
Source: Ofcom UK Adults’ Media Literacy Report, 2011
Four major factors to not using the internet are age, socio-economic group, disability, and gender
Why don’t people use the internet
Two key barriers are:› Lack of interest (64% of those who don’t
intend to get the internet at home gave this reason)
› Cost (23%)
Source: Ofcom UK Adults’ Media Literacy Report, 2011
Hooks
The three main ‘hooks’ for non-users in terms of activities are:
• Emailing (16%)• Uploading photos (15%)• Online shopping (13%)
Source: Ofcom UK Adults’ Media Literacy Report, 2011
Source: Ofcom UK Adults’ Media Literacy Report, 2011
% of adult who have ever used the internet, by region
Only 2% of UK adults use only an alternative device to a PC or laptop to go online
(Note: This is use of an alternative as their only means of going online)
Source: Ofcom UK Adults’ Media Literacy Report, 2011
54% of internet users say they have a social networking profile
Source: Ofcom UK Adults’ Media Literacy Report, 2011
Internet users are more likely to have interaction with government or their local council offline (71%) than online (65%).
Only 54% of UK adults have ever used an online government service
Source: Ofcom UK Adults’ Media Literacy Report, 2011
82% of internet users say they have saved money in the last six months by using the internet
with 46% saying they’ve made significant savings
Source: Ofcom UK Adults’ Media Literacy Report, 2011
Around half of internet users have some concerns about providing personal information online
Source: Ofcom UK Adults’ Media Literacy Report, 2011
If you know someone who is offline:
› Go to www.helppassiton.co.uk› And sign up as a Digital Champion so we can
keep in touch with you› Buy a low cost computer from as little as £95
and a mobile broadband dongle from £10› Use the free online resources and free courses
to support them to learn the essentials at home› Or search for a UK online centre near them
where they can get informal help and support to get online
If you’re not in the UK email or tweet me and we can have a chat
