Interview Featuring Prof. Vinod V Sople

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Interview of the Month

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Prof. Vinod V. SopleDirector

ITM-SIA Business School,Dombivli Campus, Navi Mumbai



Editorial Ü 2

Interview of the Month Ü 3

Working Smart, Not Just

Working Hard

Corporate Governance Ü 5

Business Ethics & Corporate

Governance

Managerial EconomicsÜ 8

Fundamentals of Managerial

Economics

Stress Management Ü 9

Stress Management

Books Corner Ü 11

Editorial Ü 2

Interview of the Month Ü 3

Working Smart, Not Just

Working Hard

Corporate Governance Ü 5

Business Ethics & Corporate

Governance

Managerial EconomicsÜ 8

Fundamentals of Managerial

Economics

Stress Management Ü 9

Stress Management

Books Corner Ü 11

Volume XVIII No. 12 December, 2012Publisher

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Dear elite readers,

It gives me great pleasure to greet you on the occasion of Merry Christmas and Happy New Year 2013 and present to you the December 2012 issue of our monthly journal COMDEX TIMES – Management Ideas.

Our aim is to acquaint you with the latest ideas and innovations in the field of Management, through interviews, research papers and articles by management professors and faculties. This month, we have brought to you an enriching informative rendezvous with Prof. (Dr.) Vinod Vasant Sople, Director, ITM-SIA Business School, Dombvili Campus, Navi Mumbai. A man with vast genius and long industry & academic experience, Prof. Sople is also Chief Editor of 'International Journal of Business Insights and Transformation', 'Supply Chain Pulse' and 'WEALTH –International Journal of Money, Banking and Finance'.

Noble, Honest and integrated citizens are the base for the developmental process for any nations. Thousands of underhand deals are struck everyday and go unreported or unnoticed. There is hardly an institution, which has not at some time or the other been either involved or suspected of some foul play. Even companies which started off with intentions to do business in an ethical manner have had to compromise their principles due to the highly politicized and bureaucratic business. In his article on Business Ethics and Corporate Governance, Prof. Lalit Chande identifies the causes of unethical practices prevail in the business and why they are tempted towards such practices. With the help of MBA fresher to know the ethical practices in business so that they get the idea of practical research and by that they interact with the corporate and business world and get practical exposure as well as the understanding the burning issues of the current time.

Every manager aspires to run his /her organization to maximize the benefits of the firm. Managerial Economics is the art and science that applies economic theory and methods to business and administrative decision making. In the article on Fundamentals of Managerial Economics, Prof. Prashant Kulkarni defines that Economic Theory integrated with the decision sciences and various management disciplines form the core on managerial economics course and thus a key element in the evolution of an effective manager.

Stress is the state of mind. When tolerance level is unable to cope up with the pressure, stress is produced. Since the tolerance level of human beings varies, the level of stress also varies. In the next article on Stress Management, Prof. Shiv Kumar Gupta tells you about causes of stress and need & tools to manage stress.

Finally, to update you on the latest books on Management, we have brought to you some new titles of Biztantra in the Books Corner. We hope that the erudite and scholastic views of the scholars will enrich your knowledge and curiosity in the streams of management.

We gratefully acknowledge the research papers and articles from eminent scholars of management and publish them free of cost, thus enable spread their views in 22000 copies of this journal throughout India.

Regards,

A N A G E M E N T3


rof. (Dr.) Vinod Vasant Sople is Director at ITM-SIA Business School, Dombivli Campus. He is head of Center Pfor Supply Chain and Logistics Research at ITM Business

School, Navi Mumbai. His areas of research are Marketing Management, Intellectual property Rights, Logistics and Supply Chain Management. He received Ph.D. Degree in Management from University of Pune. He obtained his Bachelor's Degree in Mechanical Engineering from Visvesvaraya Regional College of Engineering, Nagpur and Master's Degree in Business Administration from University of Pune. He was associated with industry for twenty five years and worked in Grindwell Norton, Crompton Greaves, Chicago Pneumatics, Amtek Projects, Gujarat Perstorp etc in various capacities handling assignments in functional areas of marketing, distribution, customer service, projects and product management etc. He had over a decade of experience in teaching of various management subjects in the B-Schools in the country and abroad. He contributed several research papers and articles in leading management journals and magazines. He authored books tilted 'Logistics Management, 'Managing Intellectual Property', 'Legal Aspects of Marketing in India', 'Business Process Outsourcing' and 'Supply Chain Management'. He is a Chief Editor of 'International Journal of Business Insights and Transformation', 'Supply Chain Pulse' and’Wealth-International Journal of Maney, Banking and Finance’.

The ITM Group of Institutions has a thriving and vibrant population of students in its campuses across the country who create a unique community atmosphere encouraging serious study and personal development. With the able support of its experienced full-time faculty members and several visiting faculties to give students the vital global edge, ITM is steadily moving towards fulfilling its vision, that of becoming a global

INTERVIEW

Q. 1. Tell us about ITM Group.

leader in professional education, whose mission is to impart futuristic and comprehensive education of global standards with a high sense of discipline and social relevance in a serene and invigorating environment. We have achieved a growth of over 200% in our applications received in the last five years and over 40% growth in applications compared to last year's. We offer a high quality education, thoroughly researched, carefully planned and delivered with serious focus. We provide a supportive environment, caring faculty and staff committed to student success especially for those who need extra help to thrive. We offer programs that lead to careers in financial institutions, real estate, automotive, FMCG, healthcare/biotech, telecom, transportation and many other such fast growing sectors.

The business environment has become more complex. Technology, economics and market dynamics are deeply entwined. Today's business manager is required to assimilate torrents of information and data, develop actionable insights at lightning speed and perform as part of large teams, often spread across geographies and time zones. With this increasing complexity, managers are no longer distanced from customers – everyone in an organization, regardless of position has a moral responsibility of enabling customer delight & highest levels of customer satisfaction.

Geared towards providing a compelling student experience, we take pride in our “student-centric” approach – a concept that has now evolved into a hardwired culture of how we value students – our most precious customers! With a strong academic foundation complemented with an equally powerful career development program. Our pedagogical approach focuses on case-based learning that tests the students' ability to analyze, assess and act by putting them in the decision-makers position. Our faculty guided Industry Immersion program at the end of the first year gives students the opportunity to apply their knowledge in a live business environment before coming back to the institution to share their leanings.

Our partnerships with international universities and schools from US, UK, Europe & Asia deliver- knowledge transfer, program development and student exchanges. These affiliations helpin keeping the curricula updated, bring in internationally acclaimed faculties and in developing new programs. Someof our partnerships and associations include: Southern New Hampshire University USA, Queen Margaret University UK, Groupe ESSCA France, EMI Normandie France, Georgia State University USA, University of Reading in the UK, First Media Design School, Singapore.

Also, we have strong relations with global institutions, companies and professional bodies such as Chartered Institute for Securities & Investment, UK (CISI), Professional Risk

Q. 2. What are your views on the current business environment?

Q. 3. What is your pedagogical approach towards preparing your students?

Q. 4. What about your foreign partnerships?

C M D E X C M D E X Times December, 2012





Working Smart, Not Just Working HardWorking Smart, Not Just Working Hard


4A N A G E M E N T

MI

Managers International Association (PRMIA), Financial Planning Standard Board (FPSB), FINRA, ICMA Centre and many more provide students with fantastic opportunities to understand markets from diverse perspectives.

We have setup a state-of-the-art Live Securities Dealing Room- the first of its kind in India, and the 6th in the world (at it's inception), for training program participants in a real-time, live market environment simulation. The Dealing Room provides hands-on, real-world training in Securities, Derivatives, Commodities and Foreign Exchange trading. This setup features actual exchange software from NSE.IT; live data feeds from Moneyline Telerate and the Industry-standard in analysis and charting tools from Spider Software. This Dealing Room is the centre-piece of the PGDM iConnect - FM program, and is also used to train PGD (Finance) students in advanced electives.

The goal of a higher education is a better career. So we go beyond course-based learning in your field of study to teach you the critical research, problem-solving and team skills you'll need to succeed in the real world. It's a big reason why over 90% of our available post graduates college-wide find a job in their chosen field after graduation. We combine challenging academics with practical education that delivers a graduate who is ready to make an impact in their career from day one. Degrees designed for today means -- having confidence in knowing that you have trained for a career that employers need; gaining valuable work experience in internship and capstone projects which provide networking opportunities and potential job opportunities; having the ability to perform tasks in your current, new or future workplace that you might not have been able to accomplish prior to graduation.

The way brands reach out to customers has changed ever since Digital Media because so popular. Consumers & businesses are increasingly shifting their attention from traditional marketing media-television, radio, and print publications--to digital media. Today, companies must connect with customers and other businesses through digital channels and adjust their marketing mix in order to succeed. Digital marketing budgets are increasing dramatically, and digital media campaigns are becoming a pivotal part of effective marketing plans.

Today the customer is looking for service and support to be made available any time and any where. The industry must create a single customer view by correlating data from each access channel for continuous access and up gradation. Business firms need to analyze the existing data for customer's future behaviour. There is need to apply the customer knowledge to deliver unique personalized experience to the customer. There should be navigation and an operational team that includes a customer liaison who will monitor the operational flow and counter the

Q. 5. What is the innovative technique for training program participants at ITM?

Q. 6. How can we meet the challenges of academics and practical education in management?

Q. 7. What do you perceive the role of digital media in various fields?

Q. 8. What should the business firms do to strengthen their customer base?

potential business barriers. To achieve this, the organization needs to be flat, dynamic and very flexible. The business processes need to be interrelated with a process leader in place. There is a need to establish continuous cross functional flow to enable smooth operation between each process.

Cloud computing is new consumption and delivery model for IT services. It is based on Internet protocols. Cloud computing is a means of using the Internet for your computing needs, where resources and software are basically provided to you over the Internet and you are charged for the amount of service you. It is similar to the electricity grid. So with cloud computing one does't have to worry about maintaining the hardware .You are charged only for the time you are using the applications unlike the traditional services and all the upgrades are automatic. Cloud computing is a service that allows the access of data, software applications or computer processing power from a cloud of online resources. It enables access for individual users of data, software applications from any device as well as allowing the big organization to reduce their capital cost when buying software and hardware as a utility service. It lets you access all your applications and documents from anywhere in the world and involves provisioning of dynamically scalable and often virtualised resources. The cloud ecosystem enables marketers to drive effectively and respond faster to the market dynamics.

Today Social Media is the fastest growing category of Internet Marketing in terms of attracting new users. For example, Facebook has more than 250 million users and 120 millions users log onto Facebook every day. The previous conception was that social media was for Gen-Y high school and college kids. However, the reality is that two-thirds of Facebook users are out of college and the fastest growing demographic segment is those 35 years and older. It is about people, community, participation and shift from monologue to dialogue. It has changed traditional media and marketing. In the past the term “media” was used for the way to communicates to others. It also called as interactive media. Today, as applied online, new forms of media have emerged that not only allow one to communicate to others, but allow the recipient of the message to interact with the author. In traditional forms of media such as television, radio, newspapers, magazines, and billboards, the author sends their message to many people and is often disengaged from any reaction about the message. New social forms of media such as blogs, wikis, and online communities allow the receiver of the message to interact in real time with not just the author, but also with a community of individuals. Today there are different types of Social Media namely Facebook, LinkedIn, Google, Yahoo, Myspace, Youtube etc to communicate and get interactions. As more users turn to friends and connections to get answers to their questions, search engines are working hard to build social signals into their algorithms. Staying on top of social media is about working smart, not just working hard.

Q. 9. You have introduced a new chapter on 'Cloud Computing (CC): Enhancing Marketing Effectiveness' in your best- selling book on 'E-Marketing: Text and Cases'.

Q. 10. Your views on the increasing use of Social Media in Marketing.


Corporate Governance

A N A G E M E N T5C M D E X C M D E X Times December, 2012

INTRODUCTION

The sober way of defining ethics and moral values would be not to distinguish between the two and say that they describe what is right and what is wrong in human behavior but in the given situation what ought to be is also very important. According to Thomas carratt “Ethics is the science of judging specifically HUMAN ENDS and the relationship of means of those ends. It is also the art of controlling means so that they will serve specifically human needs”. It is rather difficult to generalize and prepare the specific frame for the behavior in all condition. So many intellectual people have given the theory for the behavior and conduct where values plus knowledge equals to ethics.

Thousands of underhand deals are struck everyday and go unreported or unnoticed. There is hardly an institution, which has not at some time or the other been either involved or suspected of some foul play. Even companies which started off with intentions to do business in an ethical manner have had to compromise their principles due to the highly politicized and beauraucratic business..

The dimension of the routine life has been greatly influenced by the Liberalization, Globalization and Privatization, the policy accepted by the Government in 1991. Basically nature of human being is very much rational and selfish from the birth and try to satisfy their needs and wants by hook or crook and for that they don't mind even to compromise with the eternal and morale established values of the society. The paradoxical part is as Human in individual life very much religious and even try to follow the ethical norms but collectively and at the time of taking decision in business they hardly take account of extend of human suffering and their action might cause in the society. Man is the bundle of wants and tries level best to even satisfy even psychological needs too and in that competition everybody run behind luxuries and consequently so many social, economical and national problems arises out of this lust and goose chase and ultimately resulted in to greed which has no end. The cause and solution is with the ethical and moral conduct as they are the base of human relations and it can only save the society from the huge disaster.

If the ethics and values are not to be inculcated naturally in human behavior then the whole structure of the society, government and the public system may collapse and destroy the whole beauty. Specifically in the area of business, ethical reforms are need of time to prevent country to close destruction and to stop the crime, bribe, corruption and tofeel our country a matter of pride as she is known for the spirituality and ancient great heritage. Today the scam like Ghanschara, 2G spectrum, sports scam, Enron and other

corporate scandals boforce and the issues of black money which are the few examples or glimpse or point percent issues which are coming on the surface.

Most of the colleges and universities they have started to teach ethics as subject and such conferences are also a great help to understand the issues but the question is to inculcate ethical and pious behavior which can became the part in individual, religious and collectively in the activities and decision making process of the business.

Be it the rail-road 'robber barons' in the US,

The zaibatsu in Japan

The Russian oligarchs

The Korean chaebols

India found itself in the center of such protests in 2010-2011 over the scam in

2G spectrum allocation to telecom companies. By magnitude of loss to

exchequer – over US$ 40 billion – this scam was reported to be the biggest in democratic India.

The US-based Union Carbide Corporation (UCC), the parent company of UCIL-welcome and host

by the Indian Government where more than 25000 workers were killed

in Bhopal plant

Coffin

Chara

Boforce

Naranpura bank

Satyam computer

Ketan parekh

Bullet proof jackets

Kanimozi

A-Raja ……….etc.

They all exemplify smoky backroom dealings and patronage politics. The flow of favoritism from government to certain (usually large) business corporations in exchange for funds to important politicians and key bureaucrats. Yet, whenever such a nexus is unearthing, a huge public outcry follows - as if such things have never been heard of before. The uproar and the movement of Ann hazare and fast was also the result of Extreme level of unethical practices.

The question was asked to the business people: Why most of the people (Business Houses) want to conduct their business

SOME SOCIALLY PANIC PRACTICES–SCHAMS–FEW EXAMPLES

CAUSES OF THE UNETHICAL AND CORRUPTION PRACTICE IN BUSINESS

Business Ethics & Corporate GovernanceBusiness Ethics & Corporate Governance

If the ethicsand values are not to beinculcated naturally in

human behavior then the wholestructure of the society, government

and the public system may collapse and destroy the whole beauty. Specifically in the area of business, ethical reforms are need of time to prevent country to close destruction and to stop the crime, bribe,

corruption and to feel our country a matter of pride as she is known for

the spirituality and ancientgreat heritage.


6A N A G E M E N T C M D E X C M D E X Times December, 2012

ethically; somehow they are tempted to deal unethically in the business, why?

The causes were explained by the 100 responded from SMES like these………..

For making extra benefits

Saving time and complete the task in urgency

High tax structure (VAT) and complexities

Improper Government policy

Profit maximization motivates instead of welfare attitude

Lowering the cost

Meeting the expenses

Survive in competition

Customers are not ready to pay the tax and

Making their name very famous in the market

Government policy and procedures

Not practical tax structure

Redtapism and strict behavior

Very complex procedure for sectioning loan, subsidies, grant

Undue query and delay in taking action by the authority

Law and regulations are not practical and development friendly

Everybody practice and progress why should I alone, just flow along

Intentional delay tactics by the power orientated people

Neither the customers nor the traders wish to issues bills to save the taxes

External and internal factors pull to practice unethically

Every body wants to enjoy the life with full luxury and no compromise even with the standards

No threats of law

System itself is corrupt

Because of severe competition in the market

Honesty is not rewarded even at last and mostly punished so why to practice honesty and ethics

Greed and temptation for earning much

Noble, Honest and integrated citizens are the base for the developmental process for any nations. The India is the country which is known for the great heritage and role model practices by so many spiritual and social leaders they have depicted the path of honesty and integrity by not preaching but practicing in their own life. The questions arise why the people of business forget this reality? With the help of this study the young generations who are directly or indirectly look this all issues and may be tempted to practice such unethical practices in their individual life too. The sole purpose of this study is to identify the causes of unethical practices prevail in the business and why they are tempted towards such practices. With the help of MBA

NEED AND OBJECTIVE OF THE STUDY

fresher to know the ethical practices in business so that they get the idea of practical research and by that they interact with the corporate and business world and get practical exposure as well as the understanding the burning issues of the current time.

Another implied objective is to dynognise this severe and panic problem minutely and put these all reasons before the researchers and government officials or even to the concern authorities to prepare such laws or policies which curtail directly or indirectly this social and economic curse and make India free from the clutches free, consequently feel India, really a country or land of peace and harmony not the land of cunnings or scams.

Issues which are being studied can be referred by the all ndintellectual people and officials gathered here in the 2 national

level conference and may be beneficial to the corporate houses and the teaching fraternity and the MBA trainees in the long run. The out come has greater impact directly or indirectly to improve decision makers or policy makers who play the major and important role for creating development friendly atmosphere. The policy and law concern with the business and corporate policy must be structured in such a way that the people find it easy to practice ethically and integratedly in their routine operations. The study provides sound foundation for future study also. The further research can be done for whole Gujarat or Entire India to get the perfect ideas about the temptations of business people towards the unethical practices and even to add some more aspects in the questions relate with the government policy or the prevailing laws concern with the issues.

The study is base on the descriptive research design where questionnaire tool is being used to come on the conclusion. The data has been generated from the 100 respondents the Small and medium scale industries and business people of Rajkot city only to fulfill the purpose of the paper. The primary data resource has been used for the fulfillment of the purpose.

The Primary data was collected by the means of questionnaire administration. The MBA fresher (Management Trainees) were sent to business houses of Rajkot city personally to contact and to fill the questionnaire.

The respondents were from the Rajkot city only as it is thecapital city of Saurashtra region and Automobile hub too. The 100 respondents were selected from various business class people so that each section can be represented and we can get the ideas or causes of unethical practices fromeach section. The samples size was taken so far as the convenience of the Management Trainees are concern.

The sample consists of 100 business houses – represented by small and medium business people who are manufacturers, traders or semi wholesalers. The business people from FMCG, Electronics, Export business houses or

SCOPE OF THE STUDY

RESEARCH DESIGN

1. The Primary Data

2. Population and the Sample Size

3. The Sample

A N A G E M E N T7



hotel and tourism industries too. They are mostly contacted personally to collect the data with the help of questionnaire; some students were sent the questionnaire and get them filled through e mails as well as the telephonic interviews conducted too.

Important opinions and the reasons behind unethical practices have been collected from the respondents by convenient sampling methods only to understand the ground root reality.

The analysis of the data is the core part of the research. Scientific methods have been used nowadays to get the output or study made authentic and can also sufficed the purpose what the study meant for. Here the data were analyzed by manual methods as the clinical research approach has been utilized to know only the reasons behind unethical practices in business in Rajkot city only

No research is perfect but it opens the new horizon for further study and find out the better way of finding out the conclusion and out put. The study had the some impediments as follows.

Definition of the bribe or corruption or unethical practice is not clear so confusion

So far as the time constrain is there so only the data has been collected from the Rajkot city only

The purpose of asking the question is to understand only the causes of unethical practices so many dimensions were not included in the study

The data have been collected from the primary resources and first hand information so the handy information may not give full justice to be included all relevant sources

The respondents have been contacted on the basis of relationship and availability of the time and resources

The sample may not represent population

In this conference and among the august and most intellectual educationist and industrialist audience I would request u all to think about the issues which may be pondered and think upon indicated issues below and some authentic solutions can be put in to practice to make the society corruption free.

The issues to be pondered include: Environment, Gender justice, Corruption, Child Labour, Consumer grievances, Un employment, Challenges to the law and Paradox in human behavior.

Bhisma Pitamah to Yudhisthir in Mahabharata “self interest is the most powerful factor in the life of any one. The entire world is pivoted only on this one factor.”

At last I would like to sum up with the thought of our most beloved and respectable father of nation Mahatma Gandhi.

“Wealth without work, pleasure without conscience, knowledge without character, commerce without morality, science without

4. The Sampling Method

5. Data Analysis

6) Limitations of the Study

CONCLUSION

huminity, religion without sacrifice and politics without principles” of no use.

Practicing morality and become the role model is the most important in the family, society, government officials or teachers or a professors in a given filed of karma. Today young generations need role model if they come across such practicing people even no need to teach or inculcate separately, they see, feel and never hesitate in implementing. That is the reason why it is spoken that “values and ethics are not to be taught but caught”.

Schmitt and Klimoski-four ethical dimension relate to HRD evaluation

The case of Hewlett-Packard –Value Based Management in the organization for “hard” and “soft” Managerial Approach

Ethical choices in business- RC SEKHAR

Indian ethos of management by Jitatma Nandji.

Case and the study of Garg and Parikh 1995, Chakraborthy 1995a (Indians) and from west Macintyre 1981, jackal 1988

Corporate in India can not afford to be ethical (Published in Management & Labour Studies, February 2003)

Steidlmeier, P., 1999, 'Gift giving, bribery and corruption: Ethical management of business relationships in China', Journal of Business Ethics, Vol. 20, pg. 121 – 132.

Satyam (Truth) Ethics

Shivam (welfare) Economics

Sunderam (Beauty) Aesthetics……… kalidas

Why the business or industry people tempted towards unethical or corruption practices reluctantly-A study of business people of – Rajkot city.

Through the clinical research methodology here I have tried my level best to understand the social panic problem of corruption or unethical problems prevails in the Small and Medium Scale Industries or Traders. The Research has been carried out with the help of MBA fresher who have been instrumental linkage to my research objectives which can not be fulfilled without the response from the industrial and business people of Rajkot. The Endeavor to discover answers to intellectual and practical problems through the application of scientific method through convenient sample and tried to know only the causes or reasons why the business or industry people draw towards unethical or corruption practices reluctantly.

REFERENCES-LITERATURE REVIEW

ABSTRACT

MI

Prof. Lalit ChandeWin++ Academy, Rajkot

8A N A G E M E N T

Managerial Economics


Fundamentals of Managerial EconomicsFundamentals of Managerial EconomicsINTRODUCTION

ECONOMIC THEORY IN BUSINESS ADMINISTRATION

Every manager aspires to run his/her organization to maximize the benefits for the firm. In pursuit of this, managers need certain prerequisites. These pre-requisites are in the form of understanding the way markets work, how market forces create both opportunities and constraints etc. Besides, the managers also should be able to forecast prices for the goods they are producing and be able to decide the production quantity for goods, input resources and services relevant to their businesses. Managerial economics is the science and art that applies economic theory and methods to business and administrative decision making facilitating the decision making of the managers. It lays the ground rules enhancing the effectiveness of management decision making. It enables the managers to understand, recognize, and internalize the impact the economic forces have on the organizations. Moreover, the study of managerial economics will enable the manager to predict and thus prepare for the outcomes generated by his decision making. It links economic concepts with quantitative methods to develop vital tools for managerial decision making.

Thus we can define managerial economics as the application of economic theory and analysis of decision science towards an effective and efficient achievement of the organization’s objectives. The objectives exist for any organization. Let us take an example of a school. A school aims to provide education for children. Education may be a right for any child irrespective of its economic and social status, but the school too is constrained in terms of its infrastructure and financial resources needed to maintain the institution. If it has to generate surplus to maintain and improve the existing facilities and standards of education, it needs to collect fees.

Business Administration comprises of disciplines like finance, accounting, marketing, organization behavior, operations, systems etc which study the different facets of business environment, thus providing the background for firm decision making. Marketing involves the understanding the consumers make their buying decisions. Finance involves decisionmaking of capital allocation towards various departments. Organization behavior seeks to understand the employee motivations and decisions in pursuit of the organizational objectives. Naturally, economic theory complements these disciplines by giving an underlying framework to operate and dissect the parameters influencing the firm. Economic theory integrated with the decision sciences and various management disciplines form the core on managerial economics course and thus a key element in the evolution of an effective manager.

Managerial economics deals with both positive and normative analysis. Positive questions deal with explanation and prediction whereas normative questions deal with what ought to be. When WTO accord became effective in 1995, lot of questions was being raised about the impact on the Indian pharmaceutical industry and Indian agricultural industry.

Similarly any political turbulence in the Middle East raises the oil prices. Normally analysts are concerned with the impact on the costs of production in the industry. A government eyeing an election may announce populist measures that in long run may derail the macroeconomic structure. As a manager starts to grapples with these questions, it starts the process of the positive analysis. We are not concerned over the ideal policy, what we are concerned is the impact of the current policy. Many a times these policies are exogenous in nature. Therefore, central to the idea of managerial economics, is the framework of positive analysis.

A logical extension of this process is the recognition of the need to formulate alternative policies. Should a firm reduce its dependence on oil and switch to other alternatives. In such a scenario a manager would be concerned with incremental costs and benefits of the switch over. How should a firm cope up with international agreements that threaten the existing the industry and market structure to the detriment of the firm? Should a government raise direct taxes or alter the tax structure of indirect taxes? Central to these questions, is the development of alternative policies and thus normative analysis. As the process shows, it often involves a subjective element of judgment weighing the costs and benefits of various options.

Apple’s introduction of iPod was heralded as revolutionary movement in music industry. JP Morgan in a report as earlyas 2005 mentioned that potential profitability of Apple’s music business rested not only on the firm’s ability to maintainthe dominance in the portable music player market but inseeking to avoid profit compression resulting from the commoditization of the good. The success of iPods has led Apple to continuously drive in new products like iPhone and iPad. Apart from the engineering breakthrough, economics drives the development and marketing of the products.

Besides the aesthetic appeal and utility, performance is the key to consumer acceptance. The ability of iPods to solve the creativity led problems of new music industry legislations and copyright issues is a key factor in its success. The diffusion of this model has the potential to upset Apple’s cart. The marketing elements like positioning, segmentation, targeting is all important.

In a study financed by Sloan foundation the researchers examined the value division among various components of a 30-gigabyte video iPod whose retail value was $299. The most expensive component, the Toshiba hard drive, cost about $73. The display module (about $20), the video/multimedia processor chip ($8) and the controller chip ($5) were the next expensive units. Estimation of the final assembly, done in China, worked out only about $4 a unit. Further the branding and positioning of iPod adds to greater value which Apple has leveraged. 451 generic parts configured into a utility is Apple’s contribution not merely in technological terms but also is sound economics and earned $80 for Apple. Thus the good share of

MICROECONOMICS AND CORPORATE DECISION MAKING

Stress Management


MI

Stress ManagementStress Managementow a days in business world, only best is recognized today. Every organization is trying to improve the quality of their products/services for the satisfaction N

of the buyers and also to attract the customers. Efforts are also being made to cut cost, increase efficiency and productivity to retain profit. To achieve these, not only working hours have been increased but also lot of concentration is required in working to produce the best to survive in the market. With the result, people have to work in tense environment in office and also do not find time for their families creating unpleasant situation resulting into stress. The prolonged stress can have bad effects both on the body and mind. Recent studies have shown that increasing cases of depression, diabetes and even heart diseases etc. are due to continuous stressful environment of today.

Stress is the state of mind. When tolerance level is unable to cope up with the pressure, stress is produced. Since the tolerance level of human beings varies, the level of stress also varies. The scope of this article is to highlight effects and management of stress, which is need of the hour to achieve required level of efficiency and institutional goals.

There are number of reasons which cause temporary and prolonged stress. Temporary stress is a matter of minutes, hours and even for few days. For example, not reaching at the venue in time may cause stress but as soon as one reaches at venue, stress is over. So far as prolonged stress is concerned, there are a number of factors which causes stress for a longer period viz. Competitive environment, artificial way of living, fear of loss, negative thinking and lack of tolerance etc.All these factors lead to stress. The prolonged stress is very harmful and badly affects the functional capacity of brain. The effects of stress can be lack of concentration, unsound sleep, fear of silence, lack of confidence, anger, depression, birth of many diseases and some time also results in mental breakdown etc.

Causes of Stress

It is very important for an individual to manage stress in order to live with sound mind. The same is true for an organization, as human is the valuable resource. The progress and prosperity of an organization depends upon the quality of human resources. Now- a- days, a number of organizations have started to impart training to their employees for stress management to achieve higher productivity and efficiency.

It is an old saying that prevention is better than cure. The following few tools can be helpful to prevent stress:-

1. Identify the reasons of stress.

2. Bring a change in attitude.

3. Time Management.

4. Anger Management.

5. Daily Physical exercises, yoga and meditation.

6. Balanced diet, seasonal fruits and vegetables.

7. Develop Patience.

8. Positive Thinking.

9. Learn from Nature.

10. Bring a change in life style.

11. Be happy

12. Swot analysis.

13. Care your family.

14. Believe in delegation

In conclusion, it can be summed up that stress is Omni present and can be prevented if one brings a change in attitude, food and life style etc.Let us rethink on an old saying, which can go in a long way to manage stress.

Prof. S.K.GuptaProf. and Head, School of Management Studies

Baba Ghulam Shah Badshah University, Rajouri (J&K)

Need to Manage Stress

Tools to Manage Stress

“Early to bed and early to rise

Makes a man, healthy, wealthy and wise”.

iPods value lies in the conception and design of iPod enabling Apple to corner the largest value chunk of the supply chain system.

The Right of Children to Free and Compulsory Education Act, 2009, popularly known as the Right to Education (RTE) Act, came into being in India from April 1, 2010 and is expected to lead to revolutionary change in the education delivery through schools in India. RTE mandates every child from 6 to 14 years of age has a right to free and compulsory education in a neighborhood school till completion of elementary education. The economics of

MICROECONOMIC PRINCIPLES AND PUBLIC POLICY DECISIONS

education rests on the fundamental premise of education being an investment. Education is a good and has social benefits. But pricing of education leaves the population groups unable to afford these fees outside the system. The market failure is visible and the government has to step in. the Act is an attempt to enter in an area wherein market forces will not be able to efficiently allocate resources to the society. Irrespective of the criticisms about its limitations, the Act is an attempt to solve the fundamental question of allocation of resources given the scarcity of the good.

Prof. Prashant Kulkarni, BangaloreAuthor of famous book on

Managerial Economocs Published by Biztantra

MI

Stress is the

state of mind. When

tolerance level is unable to

cope up with the pressure,

stress is produced. Since the

tolerance level of human

beings varies, the level

of stress also varies.

10A N A G E M E N T C M D E X C M D E X Times December, 2012

Exhibitor Enquiries: Saurabh +91-9953942817, E-mail.: [email protected], Website.: www.wsreindia.com

[email protected],

A Creative Children Media Pvt. Ltd. Production

TH TH29 & 30 JANUARY 2013

World Schools Resources Expo 2013 is India’s first ever expo focusing on bringing the school resources providers closer to the schools themselves under one roof. Companies will greatly benefit as it will engage them with schools top management who are looking at further improving their own facilities.

The WSRE Conclave will be a parallel conference being organized where thought leaders, academicians & businessmen would be brainstorming on the various challenges facing the school education industry. WSRE is brought to you by Creative Children Media Pvt. Ltd. The producer of World Children Expo 2012, which is India’s biggest kids expo.

²Trustees

²Investors

²Entrepreneurs

²School Principals

²Assistant Principals

²School Teachers

²Bursars and procurement staff

²Facilities managers

²Care centre operators

²Education bodies and unions

²Ground staff

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Delegate &Visitor Profile

Who shouldExhibit

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²Technology & ServiceProviders

²Book Publishers

²Educational Toy Manufacturers

²Furniture and Equipment Suppliers

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²Laboratory & Scientific Equipment Suppliers

²Clothing & Uniform Suppliers

²Playground & Athletic Equipment Providers

²Security/Hygiene ManagementServices

²Canteen Food Suppliers

²Transportation & Facilities Management Companies

²Real Estate Developers and Builder

Books Corner

A N A G E M E N T11

Table of Contents

PART I-TEXT, Chapter 1: The New Brand Ambassadors, Chapter 2: The New Age HRM, Chapter 3: Human Resource Planning, Chapter 4: Job Analysis, Chapter 5: Recruitment, Chapter 6: Selection, Chapter 7: Reliability & Validity in

By Debashish Sengupta, Ph. D.

Human ResourceManagement 24 Cases,

PPTs Available

ISBN 978-93-5004-319-6Pages: 664; Price: 449/-

Dr. Debashish Sengupta is a Ph.D. and specializes in Talent Management, Strategic Human resource Management and Training & Development. He has more than a decade’s academic and corporate experience. He has authored three books titled 'You Can Beat Your Stress', ‘Floriculture Marketing in India' and ‘Employee Engagement’. He is an avid researcher and has authored 63 research articles till now, published in various National and International publications. He occasionally writes columns for reputed business dailies like The Hindu 'Business Line' and for leading business magazines like 'Outlook Business'.

Author’s Information

Selection, Chapter 8: Performance Management Systems, Chapter 9: Competency Based Performance Management, Chapter 10: Learning Process & Trainers, Chapter 11: Employee Training & Development, Chapter 12: Compensation & Benefits, Chapter 13: Performance-based Compensation, Chapter 14: Workplace Health & Safety, Chapter 15: Industrial Relations, Chapter 16: Women Workforce & HR, Chapter 17: Human Resource Automation, Audit & Accounting, Chapter 18: Social Media Applications in Managing Human Resources, Chapter 19: Talent Management, Chapter 20: Employee Engagement, PART II Cases: 1 to 21 Business Cases, PART III Comprehensive Case Studies: 22 to 24, Index


THE IMPACT OF

E-MARKETINGON E-BUYER BEHAVIOUR

ISBN 978-93-5004-320-2Pages: 400; Price: 449/-

Dr. Bijal Zaveri Amin is Director of Parul Institute of Engineering and Technology (MBA Programme), affiliated to Gujarat Technological University, Ahmedabad. She has 8 years of teaching and 1 year of Industry experience. She currently teaches Marketing management programmes at Parul Institute of Engineering and Technology (MBA Programme). She is working as a visiting faculty at M S University, Baroda Post Graduate Programme. She did her Ph.D from M S University Baroda in the area of Online Marketing. Her research Interest includes Marketing, Advertisement, Communication and E-commerce. Her paper has been published at Osmania University (Organized by Virginia Tech) on Cyber Branding Published By Excel Publication, MICA International Journal, book review in IIM Indore National Journal other one paper has been published at Shree Ram Group of Colleges (Delhi) Published by Tata McGrraw Hill, and Paper on Innovation Adoption of Internet Banking published by MICA in joint collaboration with Tata Mc graw Hill. She has presented various papers in 25 International and National Conferences and attended various workshops.


Table of Contents

Chapter 1: Marketing Perspective in the Internet Age: E-marketing, Chapter 2: E-marekting-mix: Marketing Mix In Internet Era, Chapter 3: The E-consumer Perspective: Topology of E-buyers and Adoption Process in Electronic Environment, Chapter 4: E-buyer Behaviour in Electronic Environment, Chapter 5: E-buying and Online Customer Experience, Chapter 6: “E-branding”: Branding In Electronic Era, Chapter 7: Cases, Bibliography, Glossary, Index

The Impact of E-Marketing on E- Buyer Behaviour

By Bijal Zaveri Amin, Ph.D

By Meena Goyal, Ph.D.

Direct Taxation

PART I: TEXT, Chapter 1: Basic Concepts and Tax Rates, Residential Status, Agricultural Income and exempted Income, Chapter 4: Income from Salary, Chapter 5: Income from House Property, Chapter 6: Profits and Gains from Business of Profession, Chapter 7: Capital Gains, Chapter 8: Income from Other Sources, Chapter 9: Clubbing of Income, Chapter 10: Set off, or Carry Forward and Set off of Losses, Chapter 11: Deductions under Chapter VIA and Relief, Chapter 12: Tax Deducted and Collected at Source, Chapter 13: Returns of Income and PAN, Chapter 14: Advance Tax and Interest, Chapter 15: Taxation of Individuals HUF and Firms, Chapter 16: Introduction to Wealth Tax, Chapter 17: Tax Planning, PART II : CASE LAWS, Appendix 1, Appendix 2, Index

Chapter 2: Chapter 3:

DIRECTDIRECTTAXATIONTAXATIONA. Y. 2013-14

Pages: 456, Price: 395/-ISBN 978-81-7722-127-5

Table of Contents

Meena Goyal received her Ph.D. from Pune University. She has more than a decade's experience in teaching key management subjects such as Financial Management, Security Analysis & Portfolio Management, Financial Accounting, and Management Accounting at Post Graduate Level. She has held faculty positions in prominent management and business institutions under Pune University as well as other reputed Deemed Universities. Currently, she is serving as a Professor at the Indira School of Business Studies, Pune.


Just

Released

Just

ReleasedPPTs

Available

PPTs

Available

Books Corner

12A N A G E M E N T

By Dr. C. Appa Rao

Performance Management

Table of Contents

Dr. C. Appa Rao is a distinguished professor of management in the Institute of Management, GITAM University. He has done Master of Business Administration and Master of Arts in English and also holds a doctoral degree from Andhra University. He joined GITAM University after an intensive exposure at various corporate offices for many years. Prior to joining this University, he worked as Director (Personal) and I/C CMD of a Public Sector Enterprise. Dr. Rao has authored several books including Strategic Management and Business Policy, Organizational Behaviour and Performance Management.

PART ONE: Fundamentals of Performance Management, 1: Introduction to Performance Management 2: Defining and Measuring Performance, Chapter 3: Historical Perspective of Performance Management, Chapter 4: Goal Setting Theory and Expectancy Theory, Chapter 5: Performance Management Model and System, PART TWO: Performance Management Process-I, Chapter 6: Performance Planning, Chapter 7: Performance Standards, Chapter 8: Key Performance Areas and Key Result Areas, Chapter 9: Competence and Competency Mapping, Chapter 10: Performance Execution and Monitoring, PART THREE: Performance Management Process-II Chapter 11: Performance

Chapter Chapter


ISBN: 978-93-5004-289-2Pages: 388; Price: 395/-

PPTs

Available

Appraisal, 12: 360-Degree Apraisal, 13: Performance Review and Feedback, 14: Employee Development through Performance Management, Chapter 15: Coaching, Counseling and Mentoring, PART FOUR: Team and Organizational Performance Management, Chapter 16: Performance Related Pay, Chapter 17: Managing Team Performance, Chapter 18: High Performance Work Teams, Chapter 19: Balanced Scorecard, Chapter 20: Integrated Performance and Concept of Maturity Alignment, PART FIVE: Case Studies, Index

Chapter Chapter Chapter


Accounting for ManagersDescription

The book entitled Accounting for Managers provides theoretical and practical knowledge of management accounting. The book is intended primarily for students pursuing management, CA and CWA courses. The concise and accessible style of the book is also suitable for managers to achieve operational excellence and enhance their decision-making capabilities. Moreover, the book will serve as a guide for practitioners and research scholars undertaking dissertation or internship projects. The book encompasses the three major branches of accounting, namely financial accounting, managerial accounting, and cost accounting. It also contains a number of numerical illustrations and exercises that will help the readers to gain the practical knowledge of the subject. In addition, case studies incorporated at the end of each chapter outlines the real world scenario of management accounting.

Authors ProfileDr. Kapil Jain, M. Com, M. Phil., Ph.D, is a faculty in management at the International Institute of Professional Studies, Devi Ahilya University, Indore. He has published several research articles in international/national journals and conferences in the fields of accounting, finance, economics, e-commerce, and consumer research.

Prof. Rashmi Somani , FCA, MBA, PGDIM, PGDFM, DIM, is working as Associate Professor in Management Department of Medicaps Institute of Technology & Management, Devi Ahilya University, Indore. She is a fellow member of The Institute of Chartered Accountants of India and Master of Business Administration (Finance). She has experience of more than 15 years in industry and academics.

Kapil Jain, RashmiSomani &KLSI | ISBN: 978-93-5004-313-4 | Pages: 708 | Price: Rs. 429/-w/CD

ISBN: 978-93-5004-316-5Pages: 592; Price: 449/-

Mergers & AcquisitionsProf. Jay Desai & Nisarg Joshi

Authors’ Information

Table of Contents

Nisarg Joshi is currently Assistant Professor at Ahmedabad Institute of Technology. He has rich experience of over 10 years. His teaching area include; Economics for Managers (EFM), Quantitative Analysis (QA) , Operation Research (OR), Financial Mgnt. (FM) , New Enterprise & Innovation Management (NEIM), Corporate Tax Planning(CTP), Corporate Restructuring (CR), and International Finance (IF).

Prof. Jay Desai is presently Head of the Department of MBA at Ahmedabad Institute of Technology, Nr.Vasantnagar Township, Gota Ognaj Road, Ahmedabad.

Chapter 1: Introduction to Corporate Restructuring, 2: Mergers & Acquisitions, 3 : Theories of Merger, Chapter 4: Takeover & Defense Tactics, Chapter 5: Accounting for Mergers & Acquisition, Chapter 6: Laws for Mergers & Acquisition, Chapter 7: Framework for Takeovers in India, Chapter 8: Clauses for Listing Agreements of NSE & BSE, Chapter

Chapter Chapter

9: Securities and Exchange Board of India Guidelines, 2003, 10: Valuation of Target Companies Final, 11 : Divestiture and Equity Carve Outs, Chapter 12: Financial Restructuring, Chapter 13: Strategic Alliances, Chapter 14: Joint Ventures, Chapter 15: Employee Stock Ownership Plan, Chapter 16: Leveraged Buy Out, Chapter 17: Cross Border M&A, Chapter 18: Financing Mergers & Acquisitions, Chapter 19: Due Diligence, Chapter 20: Case Studies, Bibliography, Glossary, Index

Chapter Chapter

31 Cases,

PPTs Available

Books Corner


Strategic Management and Business PolicyDescription

The book entitled Strategic Management and Business Policy is written to cater to the needs of students pursuing management and other allied courses. The concise and accessible style of the book will also help managers to formulate sound business policies to achieve better performance and a competitive advantage for their organization. Moreover, the book will enable managers to make the best possible utilization of organizational strengths, minimize organizational weaknesses, grab opportunities, and anticipate possible threats. The book explains the concepts of strategic management and business policy in an easy-to-understand manner.

Dr. DharmBir Singh has almost 20 years of academics and techno-managerial experience to his credit. After receiving B. Tech. (Electronics & Telecommunication) and MBA degree both in first division from MONIRBA, Allahabad (Allahabad University), he worked with leading satellite communication and power electronics organizations. He has also worked as Professor in RSMT, Varanasi and EMPI Business School, New Delhi. He has also worked with All India Management Association (AIMA), New Delhi, which is an apex body of management in India. Later he completed his M. Tech in Electronics and Communication & Ph. D from Allahabad University.

Author’s Profile

Customer Relationship ManagementDescription

The book entitled Customer Relationship Management aims to help managers in establishing successful customer relationships. The concise and accessible style of the book is suitable for business professionals and students pursuing management courses.The book effectively blends together the theoretical and practical concepts of CRM that help readers to achieve a thorough understanding of the subject matter. The book also contains real-life examples and case studies to provide readers with a glimpse of the actual market environment.

Dr. JaspreetKaurBhasin is currently working as Associate Professor at New Era Institute of Professional Studies. She has also been teaching in business schools like Amity Business School, IITM (GGS University), etc.

Author’s Profile

Management Information SystemsDescription

Author’s Profile

The book entitled Management Information System is written keeping in mind the needs of students pursuing management or other allied courses. The concise and accessible style of the book is also suitable for managers to achieve operational excellence and enhance their decision-making capabilities. The book provides a comprehensive and integrative coverage of MIS concepts, essential technologies, and information system applications along with their impact on managerial decision making.

Dr. P. Sashikala is Associate Professor of Statistics, Operations, Data Mining, Business Intelligence with SAS and Information Technology. She has about 21 years of research and teaching experience.

Description

Author’s Profile

The book, International Financial Management aims to explore the theoretical framework of international financial concepts and systems. It contains a number of solved problems to highlight the practical aspects of international finance as well as diagrams and graphs to facilitate better understanding of the concepts.

Case studies are incorporated in every chapter to familiarize readers with real world problems and ways to handle them. The simple and eloquent language of the book provides deeper insight of international financial concepts with practical applications as the book contains everything about international financial management from minor to major level.

Prof. Anuj Verma is currently working as Professor of Finance at ERA Business School, New Delhi. A Doctorate in Finance with an MBA and Chartered Financial Analyst, Prof. Verma has around 15 years' experience in teaching students.

International Financial Management

Kogent Learning Solutions Inc. | ISBN: 978-93-5004-304-2 | Pages: 568 | Price: Rs. 399/-w/CD

Dr. P. Sashikala, KLSI | ISBN: 978-93-5004-305-9 | Pages: 434 | Price: Rs. 349/-w/CD

Dr. Jaspreet Kaur Bhasin, KLSI | ISBN: 978-93-5004-454-4 | Pages: 464 | Price: Rs. 399/-w/CD

Dr. DharmBir Singh &KLSI | ISBN: 978-93-5004-499-5 | Pages: 608 | Price: Rs. 429/-w/CD

Complete List of Biztantra Titles

TITLE AUTHOR/s PRICE (Rs.)

14A N A G E M E N T

New Releases

Management

Human Resource Management/Organizational Behavior

Marketing

Retail

Business Communication

Strategic Management

Ethics/Corporate Governance/Business Law

Economics

Finance & Accounting

Operations Management

Computer & IT

[Direct Taxation (A.Y. 2013-14) Dr. Meena Goyal 395/-[The Impact of E-marketing on E-buyer Behaviour Dr. Bijal Zaveri Amin 449/-[Performance Management Dr. C. Appa Rao 395/-[Human Resource Management Dr. Debashish Sengupta 449/-[Mergers & Acquisitions Prof. Jay Desai & Prof. Nisarg Joshi 449/[Retail Store Operations Vishal Agarwal 349/-

[Introduction to Management Dr. Vijay Pithadia 349/-[Essence of Good Management K.R. Kim 549/-[Cases in Management (Indian & International Perspective) Vimi Jham, Bindu Gupta, Poonam Garg 449/- (HB), 299/- (PB)[Business & Management: Principles & Guidelines Thomas N. Duening, John Ivancevich 349/-[ Management: Principles & Guidelines Thomas N. Duening, John Ivancevich 379/-

[Employee Engagement Dr. Debashish Sengupta, S. Ramadoss 325/-[Soft Skills for Young Managers Dr. M. S. Rao 375/-[Soft Skills for Managers Dr. T. Kalyana Chakravarthi & T. Latha Chakravarthi 249/-[ Counselling and Negotiation Skills for Managers Dr. Premvir Kapoor 275/-[Human Resource Management Lawrence Kleiman 349/-[ HRM Ethics — Perspectives for a New Millennium Linda Gravett 149/-[Organizational Behaviour: Design, Structure and Culture Dr. Ananda Das Gupta 395/-[Organization Design and Development-Concepts & Applications B.K. Srivastava 399/-[Training & Development B. Janakiram 349/-[Industrial Sociology Deepak Mathur 229/[Change and Knowledge Management B. Janakiram 299/-

[Marketing Management Prof. Vijay Prakash Anand 329/[E-Marketing Dr. V.V. Sople 375/-[Fish Production & Marketing Management A.K. Asthana 299/-[ Marketing: Marketing in the 21st Century Joel R. Evans, Barry Berman 399/-[Shopper, Buyer and Consumer Behavior —

Theory and Marketing Applications Jay Lindquist, M. Joseph Sirgy 329/-[Shopper, Buyer and Consumer Behavior — A Casebook Jay Lindquist, M. Joseph Sirgy 49/-[International Marketing (with Casebook) Dana-Nicoleta Lascu 399/-[ Effective Public Relations Merry Shelburne 249/-[ Services Marketing: Operation, Management, and Strategy Kenneth E. Clow David L. Kurtz 379/-[ Research Methods William M.K. Trochim 349/ -[Contemporary Indian Cases in Marketing Mukesh Pandey 329/-[Customer Relationship Management (CRM): Concepts & Application Alok Kumar, Chhabi Sinha, Rakesh Sharma 379/-

[Strategic Retail Management Srini R. Srinivasan 349/-[Customer Service in Retailing Anil Mishra, Ruchi Gupta 299/-[Cases in Retail Management Srini R. Srinivasan, R.K. Srivastava 275/-

[Intercultural Communication John Beatty, Junichi Takahashi 149/-[Business Communication Sangeeta Magan 329/-

[ Strategic Management: Theory and Practice John A. Parnell 329/-

[Corporate Governance: Principles, Mechanisms & Practice Swami Parthasarathy 375/- (PB) 425/- (HB)[Business Law for Managers P.K. Goel 349/-[Business Ethics: An Indian Perspective Col. P.S. Bajaj, Raj Agarwal 349/-

[ Managerial Economics – An Economic Foundation for Business Decisions Barry Keating, J. Holton Wilson 369/-

[Strategic Financial Management Dr. Meena Goyal 329/[Direct Taxation (A.Y. 2011-12) Dr. Meena Goyal 325/-[Security Analysis and Portfolio Management Dr. Suyash N. Bhatt 349/-[Financial Management Paresh P. Shah (w/CD) 449/-[Financial Wisdom A.P. Dash 375/-[International Financial Management S.P. Srinivasan, B. Janakiram 199/-

[ Production and Operations Management Martin K. Starr 399/-[ Supply Chain Management: Theories & Practice R.P. Mohanty, S.G. Deshmukh 299/-[ Indian Case Studies in Supply Chain Management &

Other Learning Resources R.P. Mohanty, S.G. Deshmukh 129/-[Total Quality Management S. Rajaram & M. Sivakumar 349/[ Management Guide to Quality & Productivity John Bicheno, M.R. Gopalan 349/-[ International Logistics Pierre David 399/-[Business Process Reengineering & Change Management B.R. Dey 299/-

[Management Information Systems Shubhalaxmi Josi, Smita Vaze 349/-


List of Kogent Management Titles

[Strategic Management and Business Policy Dr. Dharmbir Singh 429/-[Managerial Economics Prof. (Dr.) Jaswinder Singh 399/-[Management Information Systems Shashikala 349/-[Accounting for Managers Kapil Jain 429/-[Customer Relationship Management Jaspreet Kaur 349/-[International Financial Management Anuj Varma 399/-[Computer Applications in Management Niranjan Srivastava 399/-[Organizational Behavior Supreet Ahluwalia Joshi 349/-[Organizational Behavior Kamran Sultan 299/-[Strategic Management Alpana Trehan 299/-[Human Resource Management P.K. Gupta 299/-

[Marketing Management Prof. (Dr.) P.K. Chopra & Bhawna Mehra 329/-

[Corporate Governance Sumeet Khurana 299/-[ Financial Management Anil Kumar Dhagat 399/-[ Research Methodology Dr. G. C. Ramamurthy 399/-[ International Marketing Dr. Shakeel Ahmad Siddiqui 349/-[ Principles and Practices of Management Dr. Kiran Nerkar, Dr. Vilas Chopde 399/-[ Project Management Dr. Sanjiv Marwah 349/-[Entrepreneurship Alpana Trehan 349/-

[Comdex Computer Course Kit : Covers All Versions Upto 2003 (in 4 colour - with CD) Vikas Gupta 349/-

[Comdex Computer Course Kit w/CD Vikas Gupta 219/-[ Comdex Info. Tech. Course Kit ( with CD) Vikas Gupta 199/-[Fundamentals of Computers & Info. Technology A. Jaiswal 299/-

[Global Trade In The New Millennium Swami Dr. Parthasarthy USD 80/- 449/- (HB) 349/- (PB) [Summer Internship Simplified Anil Mishra 225/-[Entrepreneurship Theory at the Crossroads: Paradigms & Praxis Mathew J. Manimala 499/-[ Comdex How to Become a Sales Professional Course Kit (in Color), w/VCD Vikas Gupta, Sandeep Ghosh 299/-[Comdex Call Centre Training Kit, w/CD Vikas Gupta 219/-

[Passion: The Untold Story of LG Electronics India Dr. Yasho V. Verma 349/-

[Brand Harmony: Achieving Dynamic Results by Steve Yastrow 399/-Orchestrating Your Customer’s Total Experience

[Playing Life from Center Court: The Ultimate Guide to Emotional Fitness Arynne A. Simon 399/-[S-Business: Reinventing the Services Organization James A. Alexander, Mark W. Hordes 399/-[Mastering the Rockfeller Habits Verne Harnish 399/-[Communicate or Die: Getting Results Through Speaking & Listening Thomas D. Zweifel 129/-

Other Titles

Corporate Books

Biztantra Business/Self-help Books

A N A G E M E N T15

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Yoginder Singh, Chief Editor, BIZTANTRA (an imprint of Dreamtech Press)19-A, Ansari Road, Daryaganj, New Delhi-110 002 Tel: +91-11-41563722, 23243075, Fax: +91-11-23243078

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List of Kogent Engineering Titles

[Basic Electrical Engineering Prof. Sunil T. Gaikwad 349/-[Basic Electronics Engineering Baru, Kadhuskar, Gaikwad 329/-[Engineering Drawing Amar Phatak 279/-[Manufacturing Process Planning and Systems Engineering Anand K. Bewoor 329/-[Object Oriented Programming in Java Dr. G.T. Thampi, Budhadev 329/-[Computer Programming in Java Khateeb, Thampi 349/-[Advance Java Technology M. T. Savaliya 499/-[Computer Programming in C++ Khateeb, Thampi 399/-[Data Structures and Algorithms in C++ B. M. Harwani 329/-[System Programming Rajesh Kumar Maurya 299/-[Compiler Design Rajesh Kumar Maurya 279/-[Introduction to Programming Using C Pawar, Lad, Shinde, Patil 199/-[Computer Concept and C Programming Vikas Gupta 299/-

[Advance Computer Network Ambawade, Shah 349/-

Note: Prices of text books are subject to change without prior notice.


Complete List of Biztantra Titles

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Ideas for Tomorrow!

THE IMPACT OF

E-MARKETINGON E-BUYER BEHAVIOUR

Ideas for Tomorrow!

Alok Kumar,Chhabi Sinha & Rakesh Sharma

Ideas for Tomorrow!

A. Y. 2013-14