Courses in Sports Management

Course OverviewSports Management is about the “business of sport”.

Sports Management education delves into the various business aspects that keeps the show running – financing, operations, marketing, social impact, law and technology among others.

Industry Feedback has indicated that there is Lack of talent in the industry (low experience & exposure combined with lack of training), absence of a focused Sports Management course that has the right mix of theoretical knowledge and practical industry exposure.

Market Growth“Spends are getting divided over a

larger basket of sports”

“Sports Industry in India to grow to an estimated Rs.4807 crores by end of 2015

as per a study” (GroupM ESP – SportzPower Sponsrship Report 2015)

Recruiter’s PerspectiveWho?

• Marketing and managing sports events are the prominent roles - Entry level positions for managing sports events, executives for developing business and new business procurement are primarily filled by campus recruits

Preferred Campuses/Institutes for Recruiters

• Institutes offering courses in Sports domain like Amity, G.D. Goenka and IISM, Mumbai are preferred for campus recruitments with CTC offered ranging from 12-25K p.m. Currently, the options available for campus recruitments are not very wide, the course being a niche one.

Major Skills they look for

• Interest in and knowledge of sports is prima facie requirement, along with good comm. skills for client interaction. Prior internship/industry experience in event management is also preferred by recruiters.

Challenges in recruitments

• Lateral hiring is an expensive proposition. Also, as a mode it is less useful in case middle level positions are required to be filled.

• It has been observed that institutes impart less ground level training which is extremely important in Sports Management as a course.

• As far as theoretical knowledge is concerned, they have often found institutes to be less than thorough on the course curriculum and training

• Students have been found to be more serious towards a long term career in Sports Management and Sports Marketing

Employment TrendsAn NSDC (National Skills Development Council) Skills Gap Study in the sports sector has found that India will require the following by the year 2022:

Additionally, the country will need thousands of sport managers in fields such as advertising, media, sponsorship sales and managements, tournament operations, player representation/ management, clubs/ academies management, and more. The current education system in the country is just not ready to deliver this task force.

Sport Coaches 364,745

PE Teachers 967,938

Fitness Trainers 363,605

Skills for player development (physio, medicine, psychology)

366,533

Skills for matches (scorers, commentators, refrees, etc.)

78,291

Employment Potential

Quality sports infrastructure development, Player management and consulting services to businesses in sports industry along with other developments has resulted in the Sports Industry in India to grow to an estimated INR 4,807 crores in 2015 (GroupM ESP – SportzPower Sponsorship Report 2015).

Sports franchises, leagues or sports management companies have a diverse range of portfolios where there are multiple avenues for employment.

Careers*

Sports Development Manager Partnership Development Manager Academics Facility Manager Sports Agents Content Developer (Sports) Sports Marketing Manager Athletic Administration

*This is not an exhaustive list

Industry Meet – Key Notes“There couldn’t be a better time to launch the course, despite the fact that there are other institutes offering the course, there are people who are required by the industry but there is a serious dearth of talent” – Rajesh Mehrotra, SportRoots

“At the grassroots level there are 4 million jobs and at the managerial roles there are about 50K jobs, but there is a serious shortage of talent.” – Bharath Arvind, RN Golf Management

“There aren’t young professionals who are equipped to handle the pressures of the job, the course has to be experience based learning.” - Neel Shah, Libero Sports

UG Program in Sports ManagementCourse Outline

Semester I

SM16 Managing and leading people in organizations

SM16 Management in Sports

SM16 Finance Fundamentals

Semester II

SM16 Facility Management

SM16 Communication skills and professional etiquettes

SM16 Sports Marketing and Sponsorship

Semester III

SM16 Business Strategy in Sports and Law

SM16 Digital Marketing for Sports

SM16 Design Thinking

Semester IV

SM16 Madrid Immersion

SM16 Overseas Exchange/ Long Industry Attachment

SM16 Internship/ Industry Project

Semester V

SM16 Entrepreneurship

SM16 Sports Event Management & Organization

SM16 Project Management

Semester VI

SM16 Industry Project/ Dissertation/ Business Plan

PG Diploma in Sports ManagementCourse Outline

Semester I

SM16 Intro to Sports Management

SM16 Communication skills and professional etiquettes

SM16 Finance in Sports

Semester II

SM16 Madrid Immersion

SM16 Design Thinking

SM16 Sports Marketing and Sponsorship

Semester III

SM16 Sports Laws & Doping Issues

SM16 Sports Facility Operations

SM16 Entrepreneurship & Sports for Development

Semester IV

SM16 Industry Project

Thank You!!!You can call 1800 103 3005 or write to us at query@pearlacademy.com for further assistance