Introduction of Digital Marketing

#IntroToDigital@njchevalier

INTROTODIGITAL

+22# FREE TOOLS

#IntroToDigital


A PRESENTATION BY @NJCHEVALIER

#IntroToDigital


WHATYOU’LL LEARN


• DEFINITION OF DIGITAL MARKETING• HOW TO DO DIGITAL MARKETING

THAT’S IT?

#IntroToDigital@njchevalierAND


• HOW TO DO A DIGITAL ANALYSIS• HOW TO USE DIGITAL MARKETING TO FIND A JOB

THEORITICALPRACTICAL

KNOWLEDGE


22#FREE TOOLS




GOOD FOR YOU?



HOW TO DEFINE IT?


PROMOTION


A PRODUCT, A SERVICE OR A BRAND

ON ELECTRONIC DEVICES.

OF

THE



BUT WAIT…WHAT IS IT EXACTLY

?



DIGITAL MARKETINGBLOG

SOCIAL MEDIASEO

SEM

BIG DATA

DISPLAYCONTENT MARKETING

VIDEO

MOBILECRM

NEWSLETTER


WHYIS DIGITAL

MARKETING SO TRENDY?



CHEAPIT ISALL YOU NEED IS SKILL


FUNTO DOCREATIVE, INTERACTIVE & NEW.



WORLDWIDETHE WORLD IS YOUR LIMIT


EASYTO ANALYSE

YOU HAVE NICE GRAPH TO WATCH EVOLUTION OF YOUR WORK.



FREEDOMNO PHYSICAL LIMITS

NORMAL FORCE

WEIGHT FORCE

FRICTION


LET’S GET INTO IT!



AREAS OFDIGITAL

MARKETING5


COMMUNICATION

E-CRMCONTENT

SEARCHMARKETINGENGINEDISPLAY

MARKETING



SEARCHMARKETING= SEO + SEAENGINE1


SEO SEARCH ENGINE OPTIMIZATION



WHOUSE

GOOGLE?DO NOT



ONSITE

OFFSITE


ONSITE

OFFSITE


ONSITE

SELECT WEBSITE WITH CONTENT OF QUALITY.


EVALUATE THE POWER OF WEBSITE.

OFFSITE


ONSITEOPTIMIZATION


OPTIMIZATION

HOW TO EXPLAIN YOUR WEBSITE TO GOOGLE?


Metadescription H1 title …<METADESCRIPTION>

<TITLE>

<H1><H2>

<H3><link>



HOW GOOGLE JUDGE IF IT IS A GOOD WEBSITE?

BOUNCE RATE

AVERAGE VISIT DURATION

NUMBERS OF VISITED PAGE

SOCIAL SIGNALS

% 00:00 2,15

DIRECT TRAFFIC


#1


#2


#3


BUTUNDERSTAND THE ALGORITHM

FOCUS ON THE USERS


OFFSITEOPTIMIZATION



A LINK IS A DOOR.



YOU EXPECT TO FIND WHAT WAS WRITTEN ON THE DOOR.



BUT WHEN YOU HAVE TOO MANY DOORS WITH THE SAME NAME, IT IS WEIRD.


EVERY LINK GIVELINKJUICE.



GOOGLE SENDS BOTS TO CRAWL WEBSITE.



CRAWLING DEFINE THE LINKJUICE.


WHAT IS A GOOD LINK?

FROM A RELEVANT

DOMAIN

FROM A POWERFUL DOMAIN

FROM A RELEVANT PAGE

IN A TEXT ABOUT THE TOPIC

NATURAL CONNECTION

CLICKED AND VISITED



SEO HAS NATURAL.TO BETO LOOK


#4



#5


#6


#7WHATSMYSERP


SEO IS NOT A SCIENCE, IT IS AN ART.


SEA SEARCH ENGINE ADVERTISING


#8


• TARGET THE RIGHT KEYWORD• CHECK THE COMPETITION• EVALUATE THE CONVERSION


CPCCOST PER CLICK

PPCPAY PER CLICK

CLICKS


#9


#10


LONG TERM SHORT TERMSEO SEA

ADS DISPLAY


#IntroToDigital@njchevalier2DISPLAY

ADS


BANNERS, IMAGES, VIDEO OR AUDIO.

DISPLAY ADVERTISING IS A RANGE OF DIFFERENT CONTENT ON WEBSITES.

ADSENSE

10% less than usual

Free master thesis SubjectsNOW!!!


TRADITIONAL VS DISPLAYMARKETING

TV SPOTS

RADIO

POSTER ADS

PRINT ADS

ADSENSE

FACEBOOK ADS

YOUTUBE ADS

GOOGLE ADS

PUBLICITY


TRADITIONAL VS DISPLAYMARKETING

ATTENTION FOR A SHORT TIME

INTERRUPTS

TENDS TO BE EXPENSIVE

CUSTOMIZED ADS

MORE ACCURATE

PUBLICITY

CHEAPER


#11

#IntroToDigital@njchevalierAFFILIATE

AFFILIATE PLATFORM

PROGRAM


CTRCLICK-THROUGH RATE =

CLICKS

VIEWS

#IntroToDigital@njchevalier3CUSTOMER


E-CRMELECTRONIC

RELATIONSHIPMANAGEMENT


NEWSLETTER, CUSTOMIZATION, APPLICATIONS.

E-CRM IS THE TOOLS AND TECHNICS USED TO CATCH NEW CUSTOMER AND RETAIN CUSTOMERS.



KNOW BETTER YOUR CUSTOMERCUSTOMIZE THE COMMUNICATION

CREATE LOYALTYPUSH THE POTENTIAL


CRM


#12

#IntroToDigital@njchevalier4CONTENTMARKETING



WHAT IS CONTENT MARKETING?


CONTENT MARKETING IS THE NATURAL WAY TO DO SEO.



www.smartinsights.com


ATTRACT ATTENTIONTRAFFIC = ATTENTION => MONETIZE


TRADITIONAL VS CONTENTMARKETING

TV SPOTSRADIO

POSTER ADSPRINT ADS

BLOG POST

VIDEOPODCASTS

INFOGRAPHICS

PUBLICITY


TRADITIONAL VS CONTENTMARKETING

ATTENTION FOR A SHORT TIME

INTERRUPTS

TENDS TO BE EXPENSIVE

GIVE VALUABLE INFORMATIONS

CREATE LOYALTY

CREATE VIRAL CONTENT

PUBLICITY

CREATE RECIPROCITY


CONTENTMARKETINGTHE TROJAN HORSEOR THE TECHNIC OF



IN 1 MIN72 HRS OF NEW VIDEO UPLOADED ON YOUTUBE

2,460,000 SHARES ON FACEBOOK

277,000 TWEETS

216,000 NEW INSTAGRAM PHOTOS

3,472 NEW PINS ON PINTEREST


WHY ARE YOUSHARING?



USEFUL INFORMATION

DEFINE OURSELF

UNIVERSAL TOPICS

SUPPORT A CAUSEGIVE OUR OPINION

CONNECT WITH A COMMUNITY


#13


#14


#15


YOUR CONTENTHAS TO BE

MEMORABLE ACCURATE

#IntroToDigital@njchevalier5COMM

UNICATION


BRANDSBRANDSBRANDS

ONLY BRANDS?



NO


PEOPLE DO.


ATHLETESJOURNALIST

POLITICSCELEBRITIESMARKETERS

SALESMAN

STUDENTS

PRO PEOPLE



ARE

BRANDSNOW PEOPLE


PEOPLEEXPECT MORE FROM

THE BRANDS.



TRANSPARENCYTRUSTIDENTIFICATION


BRAND BRANDONLINE


DOES IT MEANWHATTO BE BRAND?

AN ONLINE



BE VISIBLEMANAGE YOUR REPUTATIONHAVING A COMMUNICATION STRATEGYDEVELOP YOUR COMMUNITY


#16



#17


#18


#19


INFORMWATCH NEWSNETWORKING

FOLLOW UPASK BRANDS

ONLINE EVENTSCHAT

LOOK FOR JOBS

8Reasons to use twitter


#20


#21


#22


WITH SOCIAL MEDIAJOBS ARE CHANGING…


MARKETINGVSDIGITAL

MARKETING


WHAT YOU LEARNMARKET ANALYSISCONSUMER BEHAVIOURPUBLICITYSALESCOMMUNICATION


ANALYSIS ONLINE TOOLS

BEFORE AFTER

MARKETING COMMUNICATION

ADS SEM / DISPLAYCONTENT MARKETING



MARKETING SALES COMMUNICATION EVENTS ADS

DIGITAL MARKETING


TO GO ONLINE.THEN BE PREPARED



HOWDIGITAL

TO D

O A

ANALYSIS


LIST OF TOOLS


#22 FREE TOOLS1 GOOGLE KEYWORD PLANNER 12 MAILCHIMP

2 WEBMASTER TOOLS 13 PIXLR

3 ALYZE 14 PIKTOCHART

4 OPEN SITE EXPLORER 15 WORDPRESS

5 MAJESTIC SEO 16 KLOUT

6 MOZCAST 17 GOOGLE ALERTS

7 WHATSMYSERP 18 HOOTSUITE

8 GOOGLE ADWORDS 19 IFTTT

9 GOOGLE ANALYTICS 20 TWITTERCOUNTER

10 SIMILAR WEB 21 FOLLOWERWONK

11 GOOGLE ADSENSE 22 UNFOLLOWERME

#IntroToDigital@njchevalierPART1

1 GOOGLE KEYWORD PLANNER CHECK THE KEYWORD SEARCH VOLUME

2 WEBMASTER TOOLS CHECK THE STRUCTURE OF YOUR WEBSITE

3 ALYZE CHECK THE KEYWORD DENSITY

4 OPEN SITE EXPLORER CHECK THE POWER OF THE WEBSITE

5 MAJESTIC SEO CHECK THE BACKLINKS

6 MOZCAST CHECK THE RANKING EVOLUTION

7 WHATSMYSERP CHECK KEYWORD RANKING

8 GOOGLE ADWORDS PLAN ADS CAMPAIGNS ON GOOGLE

9 GOOGLE ANALYTICS CHECK YOUR TRAFFIC

10 SIMILAR WEB CHECK THE TRAFFIC

11 GOOGLE ADSENSE PLAN ADS DISPLAY ON WEBSITES


12 MAILCHIMP CREATE NEWSLETTER

13 PIXLR DESIGN TOOL

14 PIKTOCHART CREATE INFOGRAPHICS

15 WORDPRESS BLOG PLATFORM

16 KLOUT INFLUENCE TOOL

17 GOOGLE ALERTS WATCH REPUTATION

18 HOOTSUITE MANAGE SOCIAL NETWORKS

19 IFTTT AUTOMATIZE SOCIAL MEDIA

20 TWITTERCOUNTER CHECK YOUR TWITTER EVOLUTION

21 FOLLOWERWONK CHECK THE TWITTER PROFILES

22 UNFOLLOWERME CHECK THE UNFOLLOWERS

PART2


CHECK THE KEYWORDS01.


ANALYSE THE KEYWORDS DENSITY OF COMPETITORS

02.


COMPARE THE BACKLINKS PROFILES OF THE COMPETITION

03.


CHECK WHERE ARE YOUR POTENTIAL CUSTOMERS

04.


ASK YOUR CUSTOMERS WHAT DO THEY NEED

05.


DEFINE WHAT CONTENT WILL FIT THE BEST TO THEM

06.


FIND WHAT COMMUNICATION CHANNEL TO USE

07.


PLAN08.


- WELL. GOOD BUT NOT SURE TO USE IT…

- THEN CHECK THIS!



10JOB ONLINETIPS TO FIND A



1YOURTAKE CARE OF

REPUTATIONe-



2OPTIMISE YOURPROFESSIONALNETWORKS



3CONNECT WITHINFLUENCERSOF YOUR SECTOR



4POST OFTEN



5INTERACTWITH OTHERS



6MAKE YOURNETWORKBIGGER



7BE VISIBLE&UNIQUE



8PARTICIPATETO GROUPS



9KEEP SOMEWHEREYOUR CONTACTS



10FOLLOW UPWITH YOURPREVIOUS CONTACT


DO NOTFORGET


YOUR NETWORK IS YOUR FUTURE.


njchevalier

Education

Introduction of Digital Marketing