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Includes the framework of Improvs and challenges
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Workshop Personas i eTwinning
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Who am I? ! Riina from Finland
! First training: teacher in Finland,
studying abroad (exchange and postgraduate studies) e.g. hypermedia, web, research, Doctoral (�09)
! 2000-2011 in European Schoolnet as Senior Research Analyst and Project Manager
! 2012 -> Free agent: part time in-house expert in European Schoolnet/CSS
! TODAY: YOUR WORKSHOP FACILITATOR
Outline (12.45 – 16.00) Goal: Ambassadors creating strategies and a “tool kit” for • activating existing eTwinners (persona work) and • recruiting new ones (invisible eTwinners + new)
Design challenge 1: What are the most efficient strategies to engage each persona in eTwinning?
Design challenge 2: What are the most efficient strategies for invisible eTwinners and the ones who do not know about eTwinning yet?
Introduction • Improv activities • What are �eTwinning personas�?
About today’s method Use design-thinking framework to innovate new
ideas in groups.
Engage in inprov activities to accelerate meaningful collaboration that results in tangible
action plans.
Improv activities = Improvisational method of achieving cooperation
Design thinking is a creative process based around the "building up" of ideas. Source: http://en.wikipedia.org/wiki/Design_thinking
source: http://wiki.oercommons.org/mediawiki/index.php/Improv
Improv goals To give participants tools to collaborate during the workshop—new ways of being together
! To help see that they individually don’t have to have “The Amazing Idea”, it can be discovered together
! To have them experience “Yes, And…” as a technique to achieve this.
To build trust within their groups
• • source: wiki.oercommons.org/mediawiki/index.php/
Improv
Tenets of improv Suspend judgment. Stay present—evaluate later.
Look for connection/what you can accept
! Make your partner look brilliant. Build on what they say (“Yes, ..”)
! Build on what you receive. Connect and move forward WITH your partner. (“and…”)
Be flexible, be open.
Improv 1: Name gestures
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What are eTwinning personas?
What are �personas�? Different meanings (en.wikipedia.org/wiki/Persona)
! a "character" of a theatrical performance, stage name
! in psychology: a mask or appearance one presents to the world ! in marketing: represents a group of customers so that the company
can focus its efforts ! in design: an artifact that consists of a narrative relating to a desired
user's daily behavior patterns, using specific details, not generalities.
�Personas� in product design ! Represents the different user types within a targeted
demographic, attitude and/or behavior set that might use a site, brand or product in a similar way (http://en.wikipedia.org/wiki/Persona_%28marketing%29)
! A real human with a name, face, motivations, and goals - yet fictitious
! In companies like Ford Motor Company, Microsoft and Reuters, personas are used to help better understanding of customers
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How could you use �personas� as an Ambassador?
! Understanding the existing eTwinning personas in your country can help you manage your work more efficiently
! Help you focus your efforts where you can get the most gain!
2. eTwinning personas http://www.slideshare.net/europeanschoolnet/etwinning-personas-12956565
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eTwinning personas
Instructions for the 1st groupwork
! A good post-it vs. a bad one
! How to share post-its?
! About brainstorming
Brainstorming – diverge!
Ideas inspired by what you already know – Data, experiences, observations,..
“Yes, and…”
Ideas without limitations of resources, time, money and people to make them work ! Explore ideas, possibilities, go to fantasy land!
Build on each other’s ideas ! Make your partner look brilliant!
You cannot be wrong!
I source: http://wiki.oercommons.org/mediawiki/index.php/Improv
Improv 2: “Yes, and…”
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Design challenge 1: What are the most efficient
strategies to engage each persona in eTwinning?
Think of “follow-through”
rather than “follow-up”!
Time until 14.00
Design challenge 1: " Sharing the ideas
" Voting for the “keepers” (converging) " Developing and documenting the
best ones in the “tool kit” in the TwinSpace
Think of “follow-through”
rather than “follow-up”!
Improv 3: Static pose
- and then coffee!
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Design challenge 2: What are the most efficient
strategies for invisible eTwinners and the ones
who do not know about eTwinning yet?
c
How can the strategies from personas
be reused here?
Time until 15.30
Design challenge 2: " Sharing the ideas
" Voting for the “keepers” (converging) " Documenting the best ones in the
“tool kit”
Time until 16.00
Improv 4: Yellow ball, thank you!
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Thank you! ! TODAY: YOUR WORKSHOP FACILITATOR
! www.riinavuorikari.net
! http://twitter.com/vuorikari
! http://riinav.blogspot.com
! http://fi.linkedin.com/pub/riina-vuorikari/2/470/736
! Check out also: http://www.slideshare.net/europeanschoolnet