Embed Size (px)
DESCRIPTION
This is a survey course covering international business. Topics include globalization; cross-cultural business; politics, law and business ethics; economics and emerging markets; international trade; business-government trade relations; foreign direct investment (FDI); regional economic integration; international financial markets; international monetary system; international strategy and organization; analyzing international opportunities; selecting and managing entry modes; developing and marketing products; managing international operations; and hiring and managing employees.
Citation preview
BUS 335: Theories and Practices of Global BusinessInstructor NanceSpring 2013
Welcome!
What are the world’
s most valuable brands? 2011
$96 billion
$76 billion
$71 billion
$66 billion
$63 billion
$62 billion
$61 billion
$61 billion
$60 billion
$59 billion
APPLEglobal example: #1
Photo courtesy of the Economist
global example: #2
THE SIMPSONSglobal example #3
TODAY’S BUSINESS LEADERS
Expectations
Study Abroad Funding
SYLLABUS REVIEWBUS 335
THE PROFESSORAbout ME
Instructor Nance
Outside of Work
THE STUDENTSAbout YOU
Group Ice Breaker
