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Presentation from my seminar/workshop with the European Film Promotion in Berlin, February 2011.
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Social Media for Film
http://www.filmtiki.comhttp://www.twitter.com/filmtiki http://www.facebook.com/filmtiki
An introduction by Wolfgang Gumpelmaier
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[email protected]://www.socialfilmmarketing.com
http://www.facebook.com/socialfilmmarketing
SFM-BLOG with recent trends and Best Practice in Online Film Marketing, Distribution, New Media, Mobile etc. (sorry, only german)
Social Film Marketing on Facebook (bilingual: english/german)
Wolfgang Gumpelmaier:
Social Media Consultant
Workshops, Coaching, Strategies, Trends, Ideas, Brainstorming
www.socialfilmmarketing.com
Source: www.socialfilmmarketing.com
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Platform for Filmmakers and Filmlovers
Founded by Iris Lamprecht in 2008
Launch: January 2009
Re-Launch: August 2010
Online Film Marketing and Distribution
Online Film Community
Stategic Consulting etc.
www.filmtiki.com
Source: www.filmtiki.com
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VIDEO: Introduction to filmtiki
What is Social Media?
Source: The Conversation Prism
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... are media for social interaction, using highly accessible and scalable communication techniques.
...is the use of web-based and mobile technologies to turn communication into interactive dialogue.
Source: Wikipedia
What is Social Media?
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In Web 2.0 terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests.
Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter.
Source: About.com
Why Social Media?
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VIDEO: Social Media Revolution
Social Media has overtaken porn as the #1 activity on the Web
78% of consumers trust peer recommendation
82% spent time spent in social networks
50% of mobile Internet traffic in the UK is for Facebook
25% of search results for the World‘s Top 20 largest brands are links to
user-generated contentSource: Social Media Count
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Why Social Media?
more visitors on your own website
stimulate customers‘ interests
sell more products
customer become advertisers (recommendation, word-of-mouth)
broad range
direct customer contact
etc.
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Why Social Media?
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Which Tools?
Source: Internet Trends Mary Meeker
More than 500 million active users
50% log on daily
Average: 130 friends
Average: connected to 80 community pages, groups and events
Fastet growing segment: 55-65 y.
More than 30 billion pieces of content per month
About 70% outside the US
EUROPE: 162,104,640
2 billion videos viewed each month Facebook
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Sources: Facebook, Internetworldstats, The Next Web
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More than 175 million users
40% tweet about products and services
Mainly used by older adults
80% of Twitter usage with mobile devices
95 million tweets per day
Thursday and Fridays are the most active days on Twitter
Top countries using twitter are US, India, Japan, Germany, UK, Brazil, Canada, Indonesia, Australia and Spain
Source: Tour Gartner Symposium/ITxpo
YouTube
Launched in 2005
2nd largest search engine
35 hours video uploads per minute
2 billions views every day
51% visit YouTube at least once per week
52% of 18 to 34 year olds recommend videos to their friends regularly
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Sources: YouTube, The Next Web
LinkedIn & XING
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world’s largest professional network on the Internet
more than 90 million members
available in over 200 countries and territories
20m+ members in Europe as of December 2010
more than one million companies have LinkedIn Company Pages
International: 9.1 million members
DACH: 4.3 million members
Sources: LinkedIn, Thomas Hutter
Other tools...
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TRIBES
VIDEO: Seth Godin - Tribes
Seth Godin:
„The point is: you can find Ukrainian folk dancers and connect with them.
Cause you wanna be connected.“
Chris Anderson:
„Our culture and economy is shifting away from a focus on a relatively
small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.“
The Long Tail
Source: The Long Tail
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Window-System Theatrical DVD Pay-TV Free-to-air-TV
On the one hand...
Source: Netzpiloten
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Home Entertainment
Mobile Devices
Hybrid Distribution
Online TV, VoD, p2p
Broadband
3D and Digital Cinema
Gaming Consoles and Set-Top
Crowdsourcing and Crowdfunding
On the other hand...
Source: Faceparty by RichardAM
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Online Video
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Penetration in USA, UK, France, Germany and Canada: over 80%
One in four Internet-Users consumes movies, series or TV-content
69% of American adults watch or download online videos
70% of 18 to 34-year-olds have watched TV on the Web
35.9 million households chose to rent a new release via traditional methods
26% of US consumers watch TV programming online more than once a week
25% of Americans said they watched a short video on their phone
20% of peak time donwstream internet traffic comes from Netflix (USA)
People consume films whenever, however, whereever they want!
Face the facts!
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Filmproduction
Filmfinancing
Filmmarketing
Filmdistribution
How can I use it?
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Four Eyed Monsters
We are the strange
Iron Sky
The Cosmonaut
One Hour Fantasy Girl
Granny‘s dancing on the table
etc.
A few examples...
Video: Iron Sky TeaserVideo: We are the Strange
Source: Iron Sky
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The Age of Stupid
Buy a credit
Year without Rent
Berlin Calling
Tilt: the movie
Bud Spencer Movie
etc.
A few examples...
Video: Buy a credit
Source: Kickstarter
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Monsters
Tag und Nacht
Filmschaffende Österreich
Unerhört! Music Film Festival
Bored to death
Hans Hafner - Filmcomposer
etc.
A few examples...
Source: Facebook
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Sita sings the Blues
The Yes Men Fix The World
Butterflies
Workingmen‘s Death
Moviac, OpenIndie, Crowd Controls
The White Stripes
Stonehenge
etc.
A few examples...
Source: VODO
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Source: Facebook
filmtiki
delicious/gumpel
Jon Reiss‘ Blog
Hope for Film
Workbook Project
Slashfilm
Sheri Candler
Mashable
Icons: Social Media Mini Icon Pack, Iconspedia
Links
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Thank you for your attention!
eMail: [email protected]
Web: http://www.socialfilmmarketing.com
Twitter: http://www.twitter.com/gumpelmaier
Facebook: http://www.facebook.com/socialfilmmarketing
Slides: http://www.slideshare.net/gumpelmaier
http://www.filmtiki.comhttp://www.twitter.com/filmtiki http://www.facebook.com/filmtiki
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