IoT and Big data: connectivity and the internet of everything. Theme: Core technology drivers and applications; user perception and implementation (Thomas Ritter)

1Smart Solutions for Innovative Cities

© Ritter 2015

Welcome to this Breakout Session

PANEL:Thomas Ritter, CBSHaesung Park, SK TelecomBas Boorsma, Cicso

Breakout Session III: IoT & Big Data


© Ritter 2015

Smart and Solution

Thomas Ritter

Professor of Market Strategy and Business DevelopmentDepartment of Strategic Management and Globalization

Academic DirectorCBS Competitiveness Platform

Kilevej 14A, DK-2000 Frederiksberg+45 3815 2121 – [email protected]


© Ritter 2015

Smart solutions have a four-double bottom line

InvestorsResourceSuppliers

SocietyCustomers


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Smart solutions need a business model to be smart and a solution

What?(value proposition)

How?(value demonstration)

Who?(customer)

Which?(capability)

Purc

hasi

ng

Prod

ucin

g

Com

mer

cial

.

Solution

Service

Goods

Cus

tom

er A

Segm

ent I

Dis

trib

utio

n

KAM

Call center

e-business(Business Alignment Square – Ritter, 2014)


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From Big Data to Big Business

Wave 1Big Dataemergance

Business potentialNone, data is a by-product and a problem

DriversDigitalization

Wave 2Big Dataanalytics

Business potentialRather limited as not driven by business

DriversNy analytical tools

Wave 3Big Dataoptimization

Business potentialImproving the existing business model

DriversFinancial crisis, competition, efficiency agenda

Wave 5Big Data revolution

Business potentialTotally new business ideas and models

DriversNew capabilities, new needs, entrepreneurial spirit

Wave 4Big Datadevelopment

Business potentialBetter advice and better service

DriversCustomer demands on reporting and support,Lack of growth in established business


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Growth with Big Data

(service of wind turbines)

Channel

(customer insight to retailers)

Productivity optimizationCustomer base optimization

(access of databases)

Value Proposition

Customers(needs)

Existing New

Existing

New


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InvestorsResourceSuppliers SocietyCustomers

From Big Data to Big Business & Innovative Cities

BIGDATA

BIG BUSINESS

BIGIDEA

BIGANALYTIC

&


© Ritter 2015

Welcome to this Breakout Session

PANEL:Thomas Ritter, CBSHaesung Park, SK TelecomBas Boorsma, Cicso

Breakout Session III: IoT & Big Data

Education

IoT and Big data: connectivity and the internet of everything. Theme: Core technology drivers and applications; user perception and implementation (Thomas Ritter)