Is SoloMo King?

@benjaminjoffe

Hello! My name is

@benjaminjoffe

@benjaminjoffe

• In “Asia” since 2000 (JP, KR, CN, SG, MY)

• Researcher & Consultant (+8*)

• Angel investor (Cmune, MyGengo)

• MobileMonday Beijing Founder (40 events)

• Mentor in 5 startup accelerators

• DayDeed.com since 2011

Questions!

Quiz!How SoLoMo are you?

SocialLocal

MobileGamification

Gamification=

User Journey

Topics

• Visual feasts

• Emotional communication

• Planning the future

• Blending online & offline

Visual Feasts

InstagramIt's a free, fun, and simple way to

make and share gorgeous photos on your iPhone.

Please use

• Why not Flickr or Picasa?

• Why not Facebook or Twitter?

Money?

• Still unclear.

PinterestPinterest is a Virtual Pinboard

People use it to plan weddings, decorate their homes, and

organize their favorite recipes

Please use

• Why not Flickr or Picasa?

• Why not Facebook or Twitter?

Money?

• Lead generation for e-commerce

Emotional Communication

PathPath is the smart journal that helps you share life with the

ones you love

Please use

• Why not Facebook or Twitter?

Money?

• Still unclear.

Dailymus.esA simple and fun Q&A app for

you and your friends.

Ask your friends the questions you've always wanted to ask.

Please use

• Why not Facebook or Twitter?

• Why not Quora or other Q&A service?

Money?

• Still unclear.

Planning the Future

PlancastDiscover what your friends are

doing in the coming days, weeks, and months!

Share your own plans and never miss out on a get-together

again.

Please use

• Why not Facebook Events?

• Why not Eventbrite / Amiando?

Money?

• Ran out.

FoundGoing somewhere cool this

weekend and want to share it with your friends? Want to

know where your friends are going so you can find and meet

them easily? How about discovering happenings near you so you can join in, have fun, and meet new people?!

Please use

• Why not Facebook Events?

• Why not Eventbrite / Amiando / Plancast?

Money?

• Ran out.

Blending Online & Offline

BlendrMake new friends nearby with

Blendr.

Blendr is a location-based social network that uses your mobile device’s location based services (LBS) to help you discover new

people around you.

Please use

• Why not FourSquare?

• How to trust a stranger?

Money?

• Advertisement.

TaskRabbitGet oodles of stuff done with the TaskRabbit iPhone App!

Goodwill drop-offs, IKEA furniture assembly, grocery runs, yard work, house cleaning, and deliveries are no match for our

TaskRabbits.

Please use

• Why trust strangers?

Money?

• Revenue share on tasks.

ZaarlyZaarly is the new way to buy

what you want or make money, safely and securely.

Please use

• Why trust strangers?

Money?

• Revenue share on trades.

UberEVERYONE'S PRIVATE DRIVER

Uber is an on-demand request tool for a private driver. Request from anywhere, convenient and stylish rides, with a hassle free

(no cash) payment system.

Please use

• Why not taxis?

• How to trust a stranger?

Money?

• Revenue share on rides.

Psychological & Social Design

Breaking Down “Social”

• Content: what is being shared

• Relationships: shared with whom?who do I receive content from?

• Experience: how does it work (UX, mobile)

Analyzing Pinterest

• Non-sexual porn: design, pretty things

• Aspirational

• Users are fantasizing on Pinterest

Analyzing Instagram

• Makes your photos look awesome

• Your content look better, you look cooler

Challenges

• What do you do so much better?

• What are the psychological drivers?

• Find your niche communities

Live case: DayDeed

• “One good deed a day”

• Help friends. Feel awesome.

Design is how it works

• “I understand what it’s for”

• “I can do something right away”

• Less features

• Feeling good

Possible Tribes

• Tech entrepreneurs

• “Sharists”

• Frequent travelers

Evolution

• Informative

• Functional

• Social

• Emotional

• Reputational

Thanks!@benjaminjoffe

The Judgment of Solomon

• Once two women claimed to be the motherof the same child.

• King Solomon ordered that the child should be divided between them.

The Judgment of Solomon

• The false mother agreed, the true mother said NO!

• King Solomon ordered the child to be givento the true mother.