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The new Canadian Anti-Spam Legislation (CASL) is set to go into e ffect on July 1, 2014. Businesses and corporations need to ensure that they are prepared and compliant with this new law.
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thinkwsi.com226.565.2303226.565.2303 640 Waterbury Lane Waterloo, Ontario, Canada
IS YOUR BUSINESS READY FOR CANADA’S ANTI-SPAM LAW?
The new Canadian Anti-Spam Legislation (CASL) is set to go into e�ect on July 1, 2014. Businesses and corporations need to ensure that they are prepared and compliant with this new law.
�If your business performs any of the following activities in any way, then you should immediately start preparing to ensure your compliance with the new Canadian Anti-Spam Legislation (CASL):
l Send messages electronically to individuals either via email or through other electronic modes
l Change the destination of an electronic message a person sends or receives
l Or has computer programs that are installed by individuals
�If any of the above points apply to you, it may be time to ditch everything you have at hand to re-evaluate your current readiness for this harmful law. Non-compliance with the Canadian Anti-Spam law can result in huge monetary penalties along with many other injunctions, court o�enses, and even negative publicity over the incident. The administrative monetary penalties of a violation set is up to $1 million for each violation if it is against an individual, or up to $10 million if the violation was against a business or corporation.
WSI’s CASL Readiness AssessmentAt WSI we want to help you be prepared for CASL by conducting a complete assessment of your current electronic communication, your contacts, digital messaging, contact pro�ling, etc., so you can be 100% ready for this critical change in the way you communicate and market to your business contacts.
The CASL Readiness Assessment covers the following steps:
If you want to be ready for CASL and avoid hefty �nes that can cripple your business, work with our experts to perform the complete CASL Readiness Assessment. Please contact us today for a complimentary discussion with one of our certi�ed CASL consultants: [email protected] or call: (226) 565-2303
�l Evaluate all your electronic communication with your contacts
l Review sources and history of contacts, acquisitions and relationships
l Assess the methods used for communicating with your contacts
l Analyze all aspects related to your compliance with CASL
l Identify possible exemptions to reduce risks and changes
l If no exemptions available, we will explore other alternatives
l Draw a complete roadmap of all steps required to be compliant with CASL
l Identify bottlenecks that would a�ect marketing and business results
l Craft a guaranteed CASL compliant action plan
l Develop powerful, internal processes to ensure ongoing compliance
l Explore technology alternatives and adjustments required if any
l Align your business and marketing processes with the CASL
l Provide ongoing monitoring and control mechanisms
