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Mobile Marketing & CommerceAT&T Mobile Barcode Services & Mobile Apps

© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.

Moira JacobsMoira Jacobs

• Industry Solutions Practice, Retail / CPG / B2C

• AT&T Advanced Enterprise Mobility Solutions

Mobile Code Services


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Connecting the Physical World with the Digital World

Go to http://scan.mobi to download the FREE AT&T scanner

End-to-End Mobile Barcode Solution

CREATE

Easily generate

codes that can be

scanned by

PUBLISH

Code can be

placed in any

visual media

MANAGE

Assign and

change scan

outcomes

MEASURE

Track code

scans in real-

time and


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scanned by

mobile device to:

• Web page• Video• V-card• Phone call• Text message

• Pre-populated email

• And more…

visual media

(print, TV and

even the web)

where users can

connect with

your brand in

one scan.

outcomes

anytime, on

the fly. AT&T’s

management

solution

makes it easy

to optimize

users’ brand

experience.

time and

download

reports that

analyze usage

by code,

demographics,

technographics,

time and

location.

AT&T Supports Global Standard Formats

Barcode Formats


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• AT&T scanner app scans standard barcode formats

• AT&T CMP generates Data Matrix and QR Codes

Photo source: GS1 Whitepaper “Beyond the Label”

The SolutionReal Time Measurement & Demographics


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� Secure, enterprise-grade cloud computing solution� Create, manage, and measure mobile barcodes in real time� Valuable reporting and analytics (age*, gender*, zip code*, location - GPS*, device type) let you fine-tune campaigns as you go

� Utilize our “dynamic content” feature to customize campaigns based on age, gender, zip code, or device type

� Supports all three global standard code types (including data matrix codes which allow for smaller print size and better readability)

*Consumer Opt-in

AT&T Code Management Platform

Custom Mobile Web Pages

Custom Mobile Web Page

Function: Links UPC or Data Matrix codes to a landing page featuring:

Ensure your end user’s experience is fully mobile optimized when using QR codes. AT&T can assist as needed with our program for creating mobilized web landing pages linked to QR codes.


codes to a landing page featuring: video, coupon, other url , downloadable app, voting page or phone number. No template or feature limitations.

Form: Page can be branded and customized specifically to client request.

Available: Basic templates are included with MBS service plans, highly customized mobile sites also available with SOW.

Picture Your Brand …

� More Accessible

� More Interactive

� More Measurable

…in more hands


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Mobile marketing solutions let people connect with your brand at the point of interest for a more meaningful, measurable and connected experience.

…in more hands


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Appendix & Use Case Examples


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Retail Environment: Mobile Codes at

POS and Point of Interest


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Scan this code for a short report on interesting marketing statistics regarding consumer behavior and mobile code scanning:


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View the full video from pc at: www.att.com/mobilebarcodes,or from your mobile at: http://mobilebarcodes.att.com/video4

More Information

Download App - AT&T Code Scanner:

• App Store: Search for “AT&T Code Scanner” on iPhone, Android, MS7 or Blackberry App Stores

• Mobile Web: Go to http://scan.mobi on mobile device

Create a Code:


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• Create your own personal codes at: http://www.createacode.att.mobiletag.com

My Contact Info:

• Moira Jacobs• [email protected]• 408-504-5505

Education

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