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Commercial, Sales & Marketing division
11.000 employees
HQ Amstelveen (NL)- Paris
Departments: Areas:
• Pricing & Revenue management Europe & North Africa
• Digital Africa
• Information Management Organization Asia & Pacific
• Marketing CILA (Caribbean, Indian Ocean & Latin America)
• Direct Sales & Services (DSS) MEGI (Middle East, Gulf and Indian subcontinent)
• Global Sales & Sales Support
Ambition and goals Commercial, Sales & Marketing
“unlock collective knowledge and content at AFKL Commercial Marketing & Sales
to create an efficient, powerful and involved workforce” (ishare, 2014).
• Transparency
• Greater interactions
• Shorter communications lines
• Fewer communication channels
https://www.youtube.com/watch?v=QIqA_YKeboc
Definition Enterprise Social Media
Web-based platforms that allow workers to (1) communicate messages with
specific coworkers or broadcast messages to everyone in the organization; (2)
explicitly indicate or implicitly reveal particular coworkers as communication
partners; (3) post, edit, and sort text and files linked to themselves or others; and
(4) view the messages, connections, text, and files communicated, posted, edited
and sorted by anyone else in the organization at any time of their choosing (p.2)
(Leonardi, Huysman & Steinfield, 2013).
Affordances & Constraints
“…unique to the particular ways in which an actor, or a set of actors, perceives
and uses the object” [p.5] (Leonardi, 2012)
The affordances approach focuses on the material features of technology, which
allow people to do things, which they were not able to do before, or which were
difficult to do before without the particular technology (Treem & Leonardi, 2012).
Research question and methods
How do different work practices of knowledge workers and the use of Enterprise
Social Media interact with each other from an affordances perspective?
Literature relatively new
20 in-depth interviews (60 minutes)
10 in The Netherlands, 10 conference calls
Different work practices
Coding answers
Results: Openness of communication
• Transparency
• Efficiency
• Timeliness of information
• Find expertise
Constraints of open communication
2
• Information subject to change
• Leaking sensitive information
• Interjection by others
Propositions
1. It is important to highlight the affordances gained by openness of ESM tools,
as this is one of the strengths of such a platform for organizations and certain
work practices of knowledge workers.
2. ESM platforms are not appropriate for all different kinds of work practices.
3. The success of ESM platforms is dependent on the interaction between
different work practices and the perceived affordances and constraints of ESM
technologies.
Literature
Fulk, J., & Yuan, Y. C. (2013). Location, Motivation, and Social Capitalization via Enterprise
Social Networking. Journal of Computer‐Mediated Communication, 19(1), 20-37.
Leonardi, P. M. (2011). When flexible routines meet flexible technologies: Affordance,
constraint, and the imbrication of human and material agencies. MIS Quarterly, 35(1), 147–167.
Leonardi, P. M., Huysman, M., & Steinfield, C. (2013). Enterprise Social Media: Definition,
History, and Prospects for the Study of Social Technologies in Organizations. Journal of
Computer-Mediated Communication, 19.(1), 1-19
Orlikowski, W. J. (1992). The duality of technology: Rethinking the concept of technology in
organizations. Organization Science, 3(3), 398–427.
Schultze, U., & Boland Jr, R. J. (2000). Knowledge management technology and the
reproduction of knowledge work practices. The Journal of Strategic Information Systems, 9(2),
193-212.
Treem. J. W., & Leonardi, P. M. (2012). Social Media Use in Organizations: Exploring the
Affordances of Visibility, Editability, Persistence, and Association. Communication Yearbook,
36, 143-189.
Vaast, E., & Kaganer, E. (2013). Social media affordances and governance in the workplace:
An examination of organizational policies. Journal of Computer-Mediated Communication,
19(1), 78-101.