Album Cover and Back AnalysisBY FRANCESCA TUTTY

Katy Perry ‘Teenage Dream’

Katy Perry is extremely famous and recognisable around the world and so is featured on the front cover, taking up the majority of the space. This also promotes her as an artist and means that a customer would be able to pick out her CD easily as it stands out.

Katy Perry is looking to the sky, this is uncommon as most look directly at the audience to grab their attention, however Katy Perry is able to draw them in as she is famous. This also suggests a magical element such as the one in the tile ‘Dream’ the expression on her face is calm as though she is reminiscing or thinking. She is also looking at the title of the song which draws the readers attention to it.

The colours are bright which conforms to the pop genre and also Katy Perry’s identity as she is infamous for her bright coloured hair.

Analysis continued… The text of the title ‘Teenage Dream’ appeals to her target audience of teenagers as bubble

writing is commonly used by the young. Also the title is encased by a bubble which links to the theme of a ‘Dream’ however that bubble is dripping which could suggest that the dream is becoming reality or even be a nightmare. The colours of the text are bright and look similar to the neon lights found outside a bar or night club again these locations are associated with the youth. It also gives a sense of America as it looks like a diner sign this would also promote Katy Perry as she is seen as an ‘American Sweetheart’. The text of ‘Katy Perry’ also has this same effect.

The background is made up of brightly coloured flowers which again creates the atmosphere of a magical dream land

The focus is on Katy Perry which draws the readers eyes to her instantly, the background is blurry this emphasises Katy Perry as she is the most important but it also highlights how her reality may be becoming hazy as her ‘Teenage Dream’ is taking over.

The lighting also reinforces the idea of dreams and a magical atmosphere as it is being produced from above, falling onto her. This also places the importance on her as she is the only in the light.

Back Cover Analysis

The background is the same as the one in the front cover which makes the album package more consistent and emphasises the theme while not getting the audience confused with too many images.

The name of both artist and song are big and bold in the same style to keep it simple and reflective of the front.

The same bright and varied colours can be seen and as the background is coloured the text of the copyright and logos are seen in white. This is different as it makes it stand out more than the usual black though is necessary as to be seen clearly.

The bar code is clearly and neatly placed and is a necessity on an album. Her website, myspace website and another are also given this is a good way of ensuring contact with her target audience and so may prove useful on my own digipak.