NOT YOUR MOTHERS

Don’t let your bed sheets let you down in the bed room!

Presented  by  Frances  van  Eeden  &  Liam  Norris    

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Not  Your  Mothers  

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continued Don’t let your bed

sheets, let you down in the

bedroom

Target Market? Age Demographic: Young single males (Mid late

twenties)

•  Point of Difference:

– No products currently targeted for this demographic

–  It’s humorous because new bed sheets signifies success in the bed room

Framing & Signs

•  Extra-Textual: Opening scene referencing for a one-night stand.

•  Conventional sign: Light bulb signifies an idea

•  Signifiers: Women appearing on bed after new sheets are on, signify product has effect ton social image

Branding  •  Breaking through the Clutter: 2

solutions used to differentiate our ad from normal ad’s – Celebrity endorsement, Miranda Kerr

– Creativity through use of humour

•  References –  Frontline. 2004. “The Persuaders: A High Concept

Campaign.” Accessed 14 April, 2014. http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02p74&continuous=1

–  King, Andrew. 2014. “KCB101 Media and Communication Texts: Week 4 lecture notes.” Accessed 14 April, 2014

–  King, Andrew. 2014. “KCB101 Media and Communication Texts: Week 6 lecture notes.” Accessed 14 April, 2014

•  Presented by Frances van Eeden (n8584389) & Liam Norris (n8881448)