Ken meter cashasta12.1

Ken MeterCrossroadsResource Center(Minneapolis)

The role of local food in economic recoveryin the Shasta/Lassen region

California Center for Cooperative DevelopmentGrowing Local CoalitionRedding and Anderson, CaliforniaJuly 10, 2012Dan & Malinda Martin — Lazy 69 Farm

Photo: Edible Shasta-Butte

“Finding Food in Farm Country” Studies

plus Maui & Hawai’i

83 regions (incl. 10 states) in 30 states & one province

Build:Health WealthConnectionCapacity

Vision for local food economies

“Local” foods may be the best path toward economic recovery in U.S.

Photo: DSC

“Local” is a shorthand....

Goal: to buildCommunity-Based Food Systems

Photo: DSC

Athens, Ohio

Casa Nueva

Business Clusters

Crumb’s Bakery

Athens Farmers’ Market

ACENet

Food processing businesses

Kroger Athens

Farms

Dix/Hall Farm — Pomeroy, Ohio

Warren Taylor — Pomeroy, Ohio

Snowville Creamery

Dix/Hall farm

Hamm farm

Jeni’s Splendid Ice Creams

22 Whole Foods

Kroger Athens 13 Independent Stores in Ohio

Equipment suppliers

Packaging material suppliers

Truckers

Utilities

Local labor

Snowville at Paw Paw Fest


“Our growth is based on Snowville’s growth....We are always in communication with each other.”

– Jeni Britton Bauer

Business Clusters

Snowville at Paw Paw Fest


Milk:Snowville Creamery

Employees buy local

StrawberriesRaspberriesBlueberries

PeachesPears

ApricotsSweet Corn

BasilHoney

etc:

from various Ohio farms

Local Employees

electricity, fuel, water

green energy

nanofiltered skim milk

Process own flavors in season

Next steps

New collaboration:

• Snowville Creamerybrings produce & milk to Columbus

• Columbus Food Bankstores these foods at warehouse

• The Greener Grocersells these foods in retail store

Next steps

This is viewed as a step towarddelivering fresh food to low-income consumers

Finding Food in the Shasta/Lassen

RegionCounties:LassenModocShastaSiskiyou Tehama Trinity

Map: Southern California Equestrian Network

The Shasta/Lassen Region

• 344,116 residents

• Receive $11 billion of income each year

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 -

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

Personal income in Shasta Region, 2001 - 2010

Manufacturing

Retail

Professional / scientific

Health care & social assistance

Government

Finance & Insurance

Interest, dividend, rent

Transfer payments

$ b

illions (

2010)

Less t

han $

1..

.

$10,0

00 t

o $

...

$15,0

00 t

o $

...

$20,0

00 t

o $

...

$25,0

00 t

o $

...

$30,0

00 t

o $

...

$35,0

00 t

o $

...

$40,0

00 t

o $

...

$45,0

00 t

o $

...

$50,0

00 t

o $

...

$60,0

00 t

o $

...

$75,0

00 t

o $

...

$100,0

00 t

o .

..

$125,0

00 t

o .

..

$150,0

00 t

o .

..

$200,0

00 o

r ..

.

-

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

Household income in Shasta Region, 2006-2010

household

s

100,000 people(29%) below

185% of poverty

Source: Federal Census

The Shasta/Lassen RegionFood & Farm Economy

• 5,159 farms

• 6% of California’s farms

Source: USDA Agriculture Census 2007 Photo: Edible Shasta—Butte


• 63% of farms sell less than $10,000

• 11% sell more than $100,000

Source: USDA Agriculture Census 2007

The Shasta/Lassen RegionFood & FarmEconomy

54% of farmsare less than50 acres

Photo: Edible Shasta—Butte


** incomplete data

Cattle & Calves $105Fruits, nuts & berries** 104Forage (hay, etc.)** 58Ornamentals** 49Vegetables** 32Milk 14Wheat** 11


the Shasta/Lassen RegionFood & Farm Economy

• 156 vegetable farms

• over $32 million sales



• 1,002 farms sold over $104 million of fruit

Source: USDA Agriculture Census 2007 Photo: Edible Shasta—Butte

Source: Census of Agriculture 2007

$2.2 million in sales

34% rise in farms9% rise in sales

2002 - 2007

614 farms sell direct to consumers


the Shasta/Lassen RegionFood & Farm Economy

• 97 farms sell organic products

• $13 million in sales



Source: Bureau of Economic Analysis

1969

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

-0.1

0.0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

Farm Production Balance in Shasta/Lassen Region, 1969-2010

Cash Receipts

Production expenses

Balance

$ b

illions (

curr

ent)


1969

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

-0.1

0.0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8


Cash receipts

Production expenses

Balance

$ b

illions (

2010 d

ollars

)

1969

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

-0.1

0.0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8


Cash receipts

Production expenses

Balance

$ b

illions (

2010 d

ollars

)

$500 million gain since 1989 Source: Bureau of Economic Analysis

$5 million less than 1969

• Farmers produce $495 million of products per year


And…

Gain $22 million from production

• Spend $473 million to raise them

Averages for (1989-2010)



• Farm families earn $35 million of other farm-related income

• And receive $13 million in federal supports each year

Plus…



1969

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

-0.10

-0.05

0.00

0.05

0.10

0.15

0.20

0.25

Shasta/Lassen Regionfarm income by type, 1969-2010

Government Payments

Other Farm-Related Income

Farm Production Balance

$ b

illions (

2010 d

ollars

)



1969

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.0

0.1

0.2

0.3

0.4

0.5

0.6

Crop and livestock sales in Shasta/Lassen Region, 1969-2010

Livestock

Crops

$ b

illions (

2010 d

ollars

)

33% of all farms reported net losses in 2007


1969

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

0.00

0.02

0.04

0.06

0.08

0.10

0.12

0.14

Farm production expenses in Shasta/Lassen Region, 1969-2010

Feed purchased

Livestock purchased

Seed purchased

Fertlizer and Lime

Petroleum products

Hired farm labor

$ b

illions (

2010 d

ollars

)

$235 million of these farm inputs are sourced outside the region

Source: Ken Meter using data from Agriculture Census 2007

Using local inputs would reduce these losses

Compost at Pleasantview Farm (Circleville)

Also a region of food consumers...

Finding Food in Farm Country

• Consumers buy $912 million of food each year

As farmers struggle...

• $800 million from outside region

Source: Ken Meter using Bureau of Labor Statistics

Finding Food in the Shasta/Lassen Region

Markets for food eaten at home

millionsMeats, poultry, fish, and eggs $ 116Fruits & vegetables 98Cereals and bakery products 68Dairy products 57“Other,” incl. sweets, fats, & oils 193

Source: Census & BLS

All told, the Shasta/Lassen Region

• Gains $22 million in production

• Loses $235 million buying inputs

• Loses $800 million buying food

Potential wealth lost each year

Finding Food in Farm Country

• $1 billion each year!

• more than double the value of all food products raised in

region

Total loss is:

The good news is...Photo: Edible Shasta—Butte

1969

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

-0.1

0.0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8


Cash receipts

Production expenses

Balance

$ b

illions (

2010 d

ollars

)

consumer market

Source: BEA and BLS

Current farm income compared to the Shasta/Lassen Region consumer market

The Shasta/Lassen Region

…farms would earn $89 million of new farm income

If region’s consumers bought $5 of their food directly from local farms each week...

The Shasta/Lassen Region is not alone...

Photos: Edible Shasta—Butte

Data from each county in the Shasta/Lassen

Region

Bureau of Economic Analysis

1969

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

-20

0

20

40

60

80

100

120

Farm Production Balance in Lassen County, California, 1969-2010

Cash receipts

Production expenses

Balance

$ m

illions (

2010 d

ollars

)


1969

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

-50

0

50

100

150

200

Farm Production Balance in Modoc County, California, 1969-2010

Cash receipts

Production expenses

Balance

$ m

illions (

2010 d

ollars

)


1969

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

-40

-20

0

20

40

60

80

100

Farm Production Balance in Shasta County, California, 1969-2010

Cash receipts

Production expenses

Balance

$ m

illions (

2010 d

ollars

)


1969

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

0

50

100

150

200

250

Farm Production Balance in Siskiyou County, California, 1969-2010

Cash receipts

Production expenses

Balance

$ m

illions (

2010 d

ollars

)


1969

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

-100

-50

0

50

100

150

200

250

300

Farm Production Balance in Tehama County, California, 1969-2010

Cash receipts

Production expenses

Balance

$ m

illions (

2010 d

ollars

)


1969

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

-6

-4

-2

0

2

4

6

8

10

Farm Production Balance in Trinity County, California, 1969-2010

Cash receipts

Production expenses

Balance

$ m

illions (

2010 d

ollars

)

State of California


Dairy19%

Ornamentals12%

Grapes10%

Almonds9%

Cattle & Calves7%

Strawberries6%

Lettuce5%

Tomatoes4%

Pistachios4%

Walnuts3%

Rice3%

Other18%

Top Farm Products in California, 2010

Economic Research Service (2010)

Top Farm Products in California


1969

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

0

5

10

15

20

25

30

35

40

45

Farm Production Balance in California, 1969-2010

Cash receipts

Production expenses

Balance

$ b

illions (

2010 d

ollars

)

U.S. data

U.S. Data

USDA / Economic Research Service

Farm production balance for U.S. farms, 1929 -2011

-50

0

50

100

150

200

250

300

350

4001

92

9

19

32

19

35

19

38

19

41

19

44

19

47

19

50

19

53

19

56

19

59

19

62

19

65

19

68

19

71

19

74

19

77

19

80

19

83

19

86

19

89

19

92

19

95

19

98

20

01

20

04

20

07

20

10

$ b

illi

on

s (c

urr

en

t d

oll

ars

)

Cash receipts

Production expenses


Farm Production Balance for U.S. farms, 1929 - 2011

-50

0

50

100

150

200

250

300

350

400

450

5001929

1932

1935

1938

1941

1944

1947

1950

1953

1956

1959

1962

1965

1968

1971

1974

1977

1980

1983

1986

1989

1992

1995

1998

2001

2004

2007

2010

$ b

illions (

2011 d

ollars

)

Cash receipts

Production expenses


U.S. Data


Value of food reserved by U.S. farmers for home consumption, 1949 - 2009

0

5

10

15

20

251949

1951

1953

1955

1957

1959

1961

1963

1965

1967

1969

1971

1973

1975

1977

1979

1981

1983

1985

1987

1989

1991

1993

1995

1997

1999

2001

2003

2005

2007

2009

$ b

illion

s (

2011)

U.S. Data



Sugar and Corn Sweetener Use in U.S., 1966 - 2008

0

20

40

60

80

100

120

140

1601966

1968

1970

1972

1974

1976

1978

1980

1982

1984

1986

1988

1990

1992

1994

1996

1998

2000

2002

2004

2006

2008

pounds p

er

pers

on

Sugar

HFCS

Glucose

Dextrose

All sweeteners

U.S. Youth Who are OverweightPercent by Age

13%

10.7%

4.1%

14.0%

10.7%

4.6%

0

2

4

6

8

10

12

14

16

1963-70 1971-74 1976-80 1988-94 1999

Percent

Ages 6-11 Ages 12-17

>95th percentile for BMI by age and sex, based on NHANES I reference data

Source: Troiano RP, Flegal KM. Pediatrics 1998;101(3):497-504. NHANES 1999, National Center for Health Statistics. Chart by Melinda Hemmelgarn

Consumption out of balance

• 50% of U.S. public school students qualify for free / reduced lunch

• 10% of households are “food insecure”

Mural: The Food ProjectSource: USDA

3,000 deaths from foodborne illness each year

Medical costs: $152 billion

Health suffers

Medical costs of obesity are $174 billion per year —

Source: CDC/Walters, Harvard Public Health/Colditz

Growing Power, Milwaukee

Direct Food Sales

Census of Agriculture

Organic Sales

Organic Valley

Organic Valley sales, 1988 - 2011

-

100

200

300

400

500

600

700

8001988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

$ m

illions

$716 million sales

Black Hawk region, Iowa

UNI Local Food Project

1998 3 institutions

buy $111,000 of local foods

2009 26 buy $2,600,000

Local Food Expenditures by the participating institutions in the

Black Hawk County Area, Iowa 1998-2009

Northern Iowa Food & Farm Partnership

http://www.uni.edu/

Jobs, Fruit & Veggies, and Black Hawk County region

If Black Hawk region residents purchased locally grown fruits and vegetables just 3 months out of the year:

• 475 new jobs• $6.3 million in labor income added to local economy

David Swenson, ISU Economist

http://www.uni.edu/

Will Allen, Growing Power, Milwaukee

Growing Power, Milwaukee

Greensgrow Gardens, Philadelphia




Pete Scherf — Michigan City, Indiana

Viroqua, Wisconsin

Viroqua, Wisconsin

• Economic Development Association buys building

• 100,000 square feet

• Regional food processing center

Viroqua Business Cluster

ProduceDistributor

1

TBDProcessors

Bakery & Public Space

ProduceDistributor 2

Nonprofits

Viroqua Business Cluster

ProduceDistributor

1

TBDProcessors

Bakery & Public Space

ProduceDistributor 2

Hospital

Nonprofits

Root cellar

Schools

Organic Valley

Amishfarmer

s

Food co-op

Viroqua, Wisconsin

Invest in communities

rather than cash for commodities

U.S. Federal Policy

Build:Health WealthConnectionCapacity

Vision for local food economies

“Finding Food in Farm Country”

www.crcworks.org

(612) 869-8664

[email protected]

Education

Ken meter cashasta12.1