Kerrang

A brief history

• Kerrang is a weekly rock magazine, and is currently one of, if not the most, best selling music magazines in the UK.

• It was originally a one-off supplemental publication for the newspaper ‘Sounds’ in 1981, before becoming a weekly publication in 1987.

Magazine overview

The magazine focuses on rock music, with articles covering news, interviews, reviews of recent releases, etc.

Institution

• Kerrang is currently published by Bauer Media Group.

• BMG is a large, european company, working in media forms such as magazines, TV and radio.

• The company also publishes the music magazine ‘Q’.

Reader profile

Kerrang’s audience is fairly evenly split gender wise, with boys being slightly more than 50% of the audience. The mean age of a reader is around 27, with 15-24 year olds making up more than half of the total audience. The current ABC1 Profile is about 51%. Readers buy more than 6 albums a month on average.

Layout Trademarks

An issue of Kerrang always contains several trademark features. These include:• The masthead, with its ‘cracked’ appearance.• Two circular puffs/pugs

Reflecting Audience Values

• The colour scheme of Kerrang’s front page reflects the energy of a typical rock music fan.