Key Word Research and Analytics Post Google

www.MasonPelt.com08/10/13| |Online Market Research and Analytics

Online Market Research and Analytics

11Wednesday, October 9, 13

http://www.MasonPelt.com





“We Don’t Need To Know About Analytics....”

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“We don’t need to know about analytics software or keyword

research because we already know

what will work for us ” Someone Mason No Longer Works With






http://www.imdb.com/title/tt0756448/



My First Thought After Hearing Those Words

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“Humans. Brilliant humans. Humans who travel all the way

across space, flying in a tiny little rocket right into the orbit of a black hole,...”The Doctor “Doctor Who" The Satan Pit (TV 2006)











Other Doctors Agree Black Holes Are Bad For You

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Even on the chance that a fly by the seat of your pants approach works and you: • Use all the correct keywords• Write perfect content• Share at the best possible time You Have No Proof Of What Works






What Am I Talking About WIllis

www.MasonPelt.com08/10/13| |Online Market Research and Analytics 5


๏ Keyword Research ๏ Website Analytics Tools๏ Data Management









๏ Keyword Research ๏ Website Analytics Tools๏ Data Management

NOTE: Every tip, tool or technique that I give you is going to be free cheap





Keyword Research Like A Rock Star

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“...let me step in and assure you that my

research will go on uninterrupted, and that social relationships will continue to baffle and repulse me.” Dr. Sheldon Cooper “The Big Bang Theory” The Jerusalem Duality (TV 2008)






http://www.imdb.com/title/tt0898266/?ref_=ttqt_qt_tt





Document What You’re Doing







Establish Root Words From Content

Write down the most basic keywords that describe you, your product or service







Tip via Jeremy Vest @videoguild

Find More Related Keywords







Stay Organized

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Add the newly mined keywords to your document







Google Keyword Planner

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Take those words and search for new keywords and ad group ideas







Google Keyword Planner







Start Excluding Irrelevant Words







Find More Irrelevant Words

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Look at each ad group and find words to exclude







Download Your Keyword CSV







Clean Up That Data

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."..yeah. I'll just put on my Star Wars pajamas and sit in my mom's basement and pour over some spreadsheets. It sounds great. "Ben Wyatt “Parks and Recreation" Ron & Tammys (TV 2011)

Not An Image of Ben Wyatt17Wednesday, October 9, 13










Strip The Useless Data







Strip out Low Search Volume Keywords







Put it in the Document

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Because George Orwell is right; Centralized information is easy to track.







There’s Also Bing







Add Keywords







Strict = Exact Match Keyword Data







YUP That’s How It Works







Now Multiply By A Number Correlating To Market Share

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66.7 /17.9 = 3.72625698324







What Could Possibly Be Wrong With That Data?

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*3.72625698324

videography services 31digital cinematography 23cost of production 33steadicam operator 0music video directors 0









Wordtracker







They Do Have A Free Version







FreeKeyWords.WordTracker.com







What Are The Limits?







Let’s Try It Out







Houston We Have A Problem







Before We Move On

33

Questions ?33Wednesday, October 9, 13






Web Analytic From a UI Geek

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“There is a magic in graphs. The profile of a

curve reveals in a flash a whole situation —

the life history of an epidemic, a panic, or an era of prosperity.”

Henry D. HubbardNational Bureau of Standards (Book 1939)









Google Analytics Made Some Changes

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(Well We Used To)








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(Well We Used To)(Get The Data That

Used To Be Free)




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(Well We Used To)(Get The Data That

Used To Be Free)



Two Options For Analytics

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Cloud(AKA a server you don’t own)

Server(AKA a self hosted Cloud)







Open Web Analytics







Referring Search Terms







Click Heatmap







Point By Point With Google

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On a point by point comparison they look equal to or better than Google Analytics







Point By Point With A Car

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๏ Power Steering ๏ Rear View Mirrors๏ Brakes ๏ Headlights๏ Mine Has More Cup Holders







Over All Great Self Hosted App







Clicky Web Analytics







Free with Some Limitations







Free Version Shows Keyword Searches







Super Simple Wordpress Integration







Woopra Real-time Customer Analytics







Ask Something I Don’t Know = No Hablo Ingles

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Questions ?50Wednesday, October 9, 13





Education

Key Word Research and Analytics Post Google