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Keynote presentation about why companies who have difficulties finding their target our doing something wrong.
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TarWILLget ?!
What can you tell based on these (socio)demographic criteria?
AGE GENDER LOCATION DEGREE
M.Sc
Who thinks all great companies are targeting? ? ?
?
FINDING YOUR TARGET IS
PASSÉ
1) Story to tell 2) Product to back it up 3) Element that makes you stand out
EARNING ATTENTION
Innocent Smoothies
TarWILLget?
? ? ?
-‐ Show who you are -‐ Earning attention -‐ Followers = End result
TarWILLget
-‐ Tell who you are -‐ Buying attention -‐ Consumers = Activity
Target
So,… If you find targeting hard, it just means you are stupid …
It means you still think in terms of buying, in stead of earning attention.
Thank you!
Twitter: @Leaurend LinkedIn: be.linkedin.com/in/laurentbeyer
Thank you! Thank you!