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KFC (the name was originally an initialism for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains. KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders," Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey. KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, which is now the company's most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands. KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard "bucket," which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet burgers and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan "finger lickin' good," which has since been replaced by "Nobody does chicken like KFC" and "So good."
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KFC began with Colonel Harland SandersHe discovered his penchant for cooking when he was only 9 years old. founder of KFC.
HISTORY OF KFC
He reached celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70's, that special recipe reached Malaysia.The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. KFC is the largest fast-food chain in Malaysia and Brunei
HISTORY OF KFC
HISTORY OF KFC
1890It all began with the dream of one man, Colonel Harland D. Sanders.Born on 9 September 1890.1896At 6, after Dad passed away, the Colonel started cooking for his family, as Mom went to work.1930s At AGE 40, The Colonel held many different jobs before he started cooking
1939At 50, the Colonel perfected his Original Recipe chicken with his secret blend of 11 herbs and spices
1950sColonel Sanders travelled across U.S. and Canada by car, restaurant to restaurant, franchising his chicken business at age 65.
HISTORY OF KFC
THE OWNER AND MANAGEMENT TEAM OF
•KFC or Kentucky Fried Chicken has been a wholly owned subsidiary of Yum Brands since 2002. •Which also owns Pizza Hut and Taco Bell. Yum Brands is also the world largest restaurant company.
VISION: To be leading integrated food services group in ASEAN region delivering consistent quality products and excellent customer focused
MISSION:To maximize profitability, improve shareholder value and deliver sustainable growth year after year.
VISION AND MISSION
SLOGAN
Restaurant Quality The main attributes for KFC restaurant excellence
are CHAMPS.C - CleanlinessH - HospitalityA - AccuracyM - MaintenanceP - Product QualityS - Speed of Service
QUALITY ASSURANCE
EMPLOYEE UNIFORMS
ORGANIZATION CHART
General Manager
Assistant General Manager
Unit Manager
Team Members-Maintenance
Technician-Customer Service
Worker-Food Service
Worker-Counter Person-Fast food Crew
Member-Preparation Team
Member-Refrigeration Team Member
Assistant Unit Manager Shift Manager
KID
TEEN
FAMILY
BUDGET CUSTOMER
TARGET MARKET
Promotion details: Get a 25% off the KFC ala-carte Snack Plate any time of the day after Breakfast hours!
Promotion period: 8th January 2013 onwards, Every Tuesday ONLY during non-breakfast hours.
PROMOTION
Colonel Burger•Colonel Burger Meal•Cheezy Wedges (R)
Zinger Burger•Zinger Burger•Cheezy Wedges (R)
Colonel Chicken Rice Combo•1 Colonel Chicken Rice•2 Pieces Chicken•1 Chicken Meatball Soup
RM 6.25 RM 8.70 RM 10.55
MENU OF
Snack Plate•2 Pieces Chicken•1 Bun•Coleslaw (R)•Whipped Potato (R)
Dinner Plate•3 Pieces Chicken•1 Bun•Coleslaw (R)•Whipped Potato (R)
Toasted Twister•1 Toasted Twister•Cheezy Wedges (R)•1 (R) Carbonated Drink
RM 9.25 RM 12.20 RM 10.95
MENU OF
MENU OF
2 Piece Chicken RM 7.20
3 Piece Chicken RM 10.70
5 Piece Plate(5 Pieces of Chicken)RM 17.70
Thrift Plate(9 Pieces of Chicken)RM 31.70
Family Plate(12 Pieces of Chicken)RM 41.80
Bucket(15 Pieces of Chicken)RM 51.70
Barrel(21 Pieces of Chicken)RM 71.75
Pepsi / Mirinda Strawberry / 7up / 7up ReviveRM 2.90 (Regular)RM 3.40 (Large)Ice Lemon TeaRM 3.15 (Small)RM 4.10 (Regular)RM 5.30 (Large)Orange / Blackcurrant JuiceRM 3.40 (Small)RM 4.35 (Regular)RM 5.35 (Large)
Ice MiloRM 3.30 (Small)RM 4.40 (Regular)Hot MiloRM 3.15Nescafe Alta RicaRM 3.20TeaRM 3.05Teh Tarik KawRM 3.20Mineral Water (600ml)RM 2.65
Category Fast FoodAddress No.52, Jalan Larut 10050 PenangPhone Contact 604 2277 671
Website http://www.kfc.com.myOperation HoursMonday-Sunday
07:00:00 AM - 11:00:00 PM
LOCATION AND TELEPHONE NUMBER
MAP OF
COMPARISON/FAST FOOD ERSTAURANT
KFC MCDONALDS BURGER KING
SPECIALIZES FRIED CHICKEN HAMBURGER HAMBURGER
ESTABLISHMENT 1890 1940 1953
AMOUNT OF OUTLET IN PENANG
37 19 3(Sunway Carnival, Gurney & Straits Quay)
OUTLET IN MALAYSIA 500(and still counting)
200(and still counting) 22(and still counting)
TOTAL OUTLETS 17000 34000 12400
COUNTRIES 115 119 73
COMPARISON BETWEEN THE THREE INDUSTRIES
COMPARISON/FAST FOOD ERSTAURANT
KFC MCDONALDS BURGER KING
WIFI AVAILABLE AVAILABLE AVAILABLE
DRIVE-THRU AVAILABLE AVAILABLE AVAILABLE
SERVICE DELIVERY SYSTEM
AVAILABLE AVAILABLE AVAILABLE
THEME (COLOURS) RED & WHITE RED & YELLOW BEIGE,DEEP RED & BLACK
FIRST OULET IN M’SIA JALAN TUNKU ABDUL RAHMAN,KL
JALAN BUKIT BINTANG,KL.
PETALING JAYA,KL
COMPARISON BETWEEN THE THREE INDUSTRIES
http://www.mcdonalds.com.my/http://www.burgerking.com.my/http://www.kfc.com.my/main.php
THANK YOU!
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