Kiehl’s India Twitter Campaign Case Study

- Jalaluddin Khan

About Kiehl’s IndiaKiehl’s India, a New York based beauty product brand, wanted to promote the launch of its store in Mumbai. An interesting Twitter campaign was created by the social media agency, MindShift Interactive.

Running contests creating brand awareness

There were daily and weekly contests to engage the community.

Engaging with the right audiences

Kiehl’s India Twitter actively engaged in health and beauty related tweets, creating meaningful and value-added conversations in the community. Influencers (@TheBlackSakura, @Giasaysthat, etc.) promoted the contest on their timelines keeping the interest of the community in mind.

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