KS Project Consultancy_Overview of supply chain survey

Agronomes et Vétérinaires Sans Frontières - 2012

KOMRONG SAHAKARProject for Food Security Support from Civil Society and Local Authorities to the Most

Vulnerable Groups in Rural Areas

PREPARED BY:

KAMPONG THOM, OCTOBER 8, 2012

OVER VIEW OF SUPPLY CHAIN SURVEY

MR. LY SOVANARITH, BACHELOR OF ECONOMICS AND MANAGEMENT, Lumière Lyon 2

University relocated at Royal University of Law and Economics

MR. SYLVAIN AUBERT, TECHNICAL ASSISTANT FOR KS PROJECT, AVSF CAMBODIA


STEPS

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1.• ToT on Marketing of Agricultural Products

2.• Supply Chain Survey

3.• Workshop: Survey Results

4.• ToT on Business Plan

5.• Meeting on Business Plan Design


KD training module modification

Training DSIs and KS staff:

In Kampong Thom: Kampong Thom/Takeo/Prey Veng (76

participants)

In Battambang: Siem Reap/Battambang (43 participants)

Main Topics:

Chapter I: Introduction to marketing

Chapter II: Market Linkages and Organization Options

Chapter III: How to Survey Supply Chain

Pre-test and Post-test

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This training module had several objectives:

Build AVSF staff and DSI’s capacities to conduct supply chain surveys

Contribute to increase farmers’ income generation thanks to improved

marketing of agricultural products.

We wanted DSI and staff to understand:

The definition of market and marketing, market linkages and supply

chain,

The different actors in supply chain and their expectations

The importance of surveying the supply chains before making any

decision related to marketing,

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Supply chains describes the linkages between all actors for one product, from

producer to consumer

Objectives of the survey

Identify all stakeholders and understand their interests and

strategies

Identify the main linkages between actors

Validate or invalidate prejudices

Identify opportunities and challenges for farmers

Understand the structure of final cost

Provide elements to help deciding your marketing strategy

1. DEFINITION AND OBJECTIVES

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2. MANY ACTORS IN SUPPLY CHAIN

Producers

Sellers

Buyers

Transporters

Authorities

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Domestic

Trader

Exporter

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2. MANY KINDS OF RELATIONS BETWEEN ACTORS


Launch field surveys in each province of KS project:

1. Identify interesting products during monthly meeting with

DSI (which marketing would benefit to poorest farmers

and FOs)

2. Form 3 teams in each province (at least 3 DSIs per team+2

master farmers)

3. First interviews with consultant and PM

4. Then field coordinator follow-up interviews (name and job

of interviewee, place and date, next interviewee)

meet at least 2-3 people for each kind of actor8


3. HOW TO LAUNCH SURVEYS


4. HOW TO SELECT INTERESTING PRODUCTS

Questions to rank the productions:

Number of beneficiaries producing it in the province?

FOs already involved in marketing this product?

Is the demand high?

Will it improve marketing benefit to the poorest farmers?

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5. HOW TO UNDERSTAND EACH ACTOR?

In order to understand each kind of actor, we must ask

(questionnaires):

General information (age, sex, origin, status)

Information about his work (Why? All year? Material and investment?

Other activities? Plans for the future?)

Buying = Where? From whom? Expectations?

Selling = Where? To whom? Requirements?

Evolution of the market (trend)

Advises to farmers

Would you have advantages of working with us? Under

which conditions?10



Approach:

1. Ask farmers who they sell to and meet the different kind of buyers,

2. Then meet their buyers and so on until the final consumer

3. Try to meet government representatives (OAE, veterinary,…)

4. Service providers (Slaughter house, market manager,…)

NB.: You can also start from the market and meet the suppliers

Advises:

1. Start from representative villages

2. Each time, use questionnaire and summarize the information

3. Only meet a few of each kind of actors (3-4 max)

4. At the end, summarize all on a scheme and in the tables

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6. HOW DID WE PROCEED



We will organize one workshop for each province after we get

surveys results.

Participants:

All DSIs

Master famers who involve in survey process

And famers (will be selected by KS staff)

Other actors in supply chain

Tools for reporting:

Draw a scheme with categories of actors met

Fill the table with information by category

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Agronomes et Vétérinaires Sans Frontières - 2012 13


NUMBER OF DSI INVOLVED

Province KTM SRP BTB PVG TKO Total

Rice 3 3 - 3 - 9

Vegetable 3 5 - - 3 11

Chicken 4 4 3 3 14

Pig - 3 6 3 3 15

Corn - 3 - - 3

Total 10 11 13 9 9 52


It will take place in Phnom Penh.

Participants:

KS staff

DSIs who will lead voluntary farmers

Objective: Provide all methodology and tools needed to

accompany volunteer farmers in marketing

improvement.14

4.• ToT on Business Plan


Deepen the analysis of each marketing opportunity

Choose those that seem most interesting for farmers

Identify challenges and affordable solutions.

According to needs:

Design action plan and make a list of what should be done

by farmers and external supports that should be requested,…

Design production plans,

Describe good practices for pre and post harvest/collection ,

Make a list people to contacts/interview,

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5.

• Meeting on Business Plan Design


THANKS FOR YOUR ATTENTION…

Education

KS Project Consultancy_Overview of supply chain survey