lcd

  • View
    1.580

  • Download
    3

Embed Size (px)

DESCRIPTION

marketing

Text of lcd

  • 1. FUTURE OF LCD TV GROUP-3 SECTION-A

2. What is LCD TV?

  • Liquid-crystal display televisions( LCD TV ) arecolor televisionsets that useLCDtechnology to produce images
  • Produces colored image by selecting filtering a white light
  • Thinner and lighter thanCRTsof similar display size
  • The concept of LCD was 1st brought up by Philips

3.

  • UPPER LEVEL:-
  • MIDDLE LEVEL:-
  • LOWER LEVEL:-

CUSTOMER ACCEPTANCE HIGH QUALITY HIGH PRICE TECHNICAL SAVVY NICHE CUSTOMERS WHO ARE QUALITY CONSCIOUS . CUSTOMERS ARE FROM UPPER MIDDLE CLASS TECHNOLOGY DOESNOT MATTER(CRT TV REPLACEMENT) PRICE MATTERS PRODUCT MOVEMENT FAST MIDDLE CLASS PROPER REPLACEMENT OF CRT TV 4. DIFFERENT BRANDS

  • UPPER LEVEL
  • MIDDLE LEVEL
  • LOWER LEVEL

HITACHI SHARPPANASONIC SAMSUNG SONY LG PHILIPS VIDEOCON MOSERBAER 5. SWOT ANALYSIS OF LCD TV 6. STRENGTHS:-

  • CHOOSE LCD TV FOR:-
  • Better brightness and contrast ratios in real world settings.
  • Wider viewing angles mean a wider audience with no image distortion.
  • Smaller sizes available to put anywhere in your home, garage
  • Small screen sizes offer under counter, ceiling and small space installation.
  • Lighter weight makes installation easier and less expensive.
  • More energy efficient.

7. COMPARISON BETWEEN LCD & PLASMA:- LCD TV PLASMA TV SCREEN SIZE 10-47 32-80 VIEWING ANGLE UPTO 178 DEGREE UPTO 160 DEGREE THICKNESS AS THIN AS 2 AS THIN AS 3 BURN-IN NO YES LAMP LIFE 50000 HOURS(approx) 30000-40000 HOURS(approx) POWER CONSUMPTION Significantly lower than plasmas & operate in cooler temperature Use more power& operate at higher temperature WEIGHT Significantly lighter than plasmas Fairly heavy, require additional support for wall mounting INSTALLATION Wall,ceiling,under counter in the garage Wall or ceiling weight requires professional installation. 8. WEAKNESSES :-

  • Motion response time-The ability for an LCD TV to display fast moving objects has been a weakness of LCD technology
  • Contrast ratio-A good contrast ratio to have in an LCD TV is 1,500:1 or higher. Anything less than 1,500:1, especially on a set that is 32-inches or larger, may not provide an optimum viewing experience.
  • Screen Size:- Currently, the largest LCD televisions available to the general consumer are in the 65-inch screen size, while the largest Plasma television available for sale for commercial purposes currently is a103 inch model from Panasonic's Business Division .
  • Cost of production:-In larger screen sizes, LCD televisions are more expensive to produce than Plasma televisions

9. OPPORTUNITIES:-

  • High Definition (HD) Driving Demand:-The move to HD is proving a key driver for the growth of the world LCD markets, with cable and satellite providers offering more channels in HD
  • Reduced Prices:-The continuous reduction in LCD prices has proved a major driver for the LCD market as it has opened up new markets, such as India and China, which were earlier inaccessible because of price barriers
  • Next-generation Gaming Consoles:-
  • HD LCD TVs are recommended by
  • most retail and media outlets for
  • gaming

10. THREATS:- FUTURE TECHNOLOGY OF TV OLED (Organic light emitting diode)

  • Sony introduced this technology in 2008
  • It doesnt required backlighting
  • Allow less power consumption
  • Screen are so thin and so flexible that one can roll them up like a carpet
  • We will have OLED based TV in our living room around 2015

11. SED(SURFACE CONDUCTION ELECTRON ) 12. LASER TV:-

  • The laser technology claims that the technology will allow displays with a richer, more vibrant colour palette than the conventional plasma, LCD or CRT displays
  • They also claim the displays will:
  • - be half the weight and cost ofplasma displays
  • - require around 25% of the power required by Plasma displays
  • - be very thin like plasma and LCD displays are today
  • - have a very wide colour gamut, twice that of current HDTV's.
  • - have a 50,000 hour life
  • - maintain full power output for the lifespan of the laser, resulting in a picture that doesn't progressively degrade over time (which happens with technologies such as plasma, LCD and CRT)

13. 3DTV:-

  • IT create an ability to present viewer with two slightly different image
  • One for the left eye and one for the right eye
  • Auto-stereoscopicdisplay is being used

14. HALOGRAPHIC T.V:-

  • Image project outward from TV as they appear to float in mid air
  • one could walk around a specific object and look it from behindor can put himself in middle of the action.

15. FUTURE OF LCD NOT OVER The next generation of LCD TVs will be led by LCD TVs themselves 16. STRATEGIES:- THE NEXT GENERATION LCD TV:

  • Sharp Unveils Next-gen LCD TV, which is claimed to be:-
  • integration of the essence of the latest LCD technologies
  • the performance characteristics relating to picture quality, thinness and environmental performance (power consumption) will be significantly improved
  • contrast ratio of 100,000:1 and a wide color gamut
  • Development of technology to transmit the video signal via millimeter wave and incorporation of the technology into the prototype

17. 18. GROUP-3 SUPR-ASSK

  • Abhishek Bhattacharya
  • Khushbu Golechha
  • Md. Shahid
  • Priyanka Mullick
  • Ravi Mehta
  • Sneha Putatunda
  • Soham Majumdar