Learning Insights 2014

Transforming Learning10 Tips From L&D Managers

Stuart Chadwick@kineostuart

#KineoInsights

Introducing

• Elearning• Learning Portals• Blended Programmes• Consultancy and Training• Qualification & Accreditation• Marketing & Awareness• Learning Insights

Insights SurveyWe interviewed 35 Learning Managers:

• B&Q• KPMG• McDonald’s• Unilever• Xerox• TUI Travel• Barclays• UK Ministry of Defence

Context & Challenges

• Doing more for less• Dispersed workforce• Digitisation of services• Emerging new business models• Digital skills gap• Impact on L&D

Let’s Get Digital

Digital technologies are changing the way we interact with our clients and consumers

Forget physical,I wanna get digital!

Music, Books, Films

Retail Services

Banking & Payments

Live Support Via Twitter & Others

How is digital technology affecting the services your business offers?

Question

Do you feel you have the workforce skills to meet the digital challenge?

“There is a huge and growing need for new employees with digital skills from all

backgrounds.”

“There is a particular shortage of talented and experienced tech savvy people.”

The Need for Digital Skills

Not about cutting costs, learning must:

• be based on real business needs

• make a difference

• change behaviour

• improve performance

Learning Has to Prove Value

There is money for training but it has to

show that it improves sales or performance

“

”

So, What Shall We Do About It?

Yes, but how are we going to get

over there?Oh Tron, it’s a brave new

world!

We asked L&D professionals…

• What is working?

• What advice and tips would you give other L&D professionals?

How is L&D Responding?

1. Work With the Business

• Consult with the business

• Involve them in design

• Root the learning in real business challenges

• Create realistic scenarios

“Be a consultant: get really close to the beating heart of your business.”

“Walk in the shoes of your business people. Don’t stay on the outside.”

“Make learning real and as authentic as possible.”

Use Realistic Scenarios

2. Embed Learning in the Workflow

Make learning content more resource driven, shorter, more focused, supportive and performance related.

“We made the information shorter, sharper and easier to

access on a just-in-time basis.”

“When the competition is about the speed of product to market then we need to take the trainer out of the way.”

Performance Support Aids

3. Design Blends

Create mature blends

• Webinars

• Gamification

• Mobile

• Social learning

• Peer learning

The single modality

learning approach is

definitely going by the

wayside. It just reflects

changes in society and

technology in general.

“

”

Blended learning platforms

Blended Learning Platforms

4. Communication

• Integrate learning with marketing

• Simple, focused messages

• Communicate relentlessly

Campaigns Create a learning brand, use every channel

I LOVED this training!

I was very engaged and didn't attempt

to multi-task at the same time.

Thanks for changing it up!

5. Make it Open and Available

• Driven by consumer expectations

• Available when I need it

• On the device I am using

Over 60% of staff said that they would

learn at home on their own devices

“

”

Multi-Device Learning

Join the Adapt community and download Adapt for free

https://community.adaptlearning.org

Adapt – OS Responsive Design

Join the Adapt community and download Adapt for free

https://community.adaptlearning.org

6. Tap Into the Power of Peers

• Embrace peer learning

• Involve them in delivery

• Colleagues as coaches

• Encourage sharing and social learning

• Provide local mentors/buddies

• Support user generated content

Many Examples

“I find out more from Yammer than any other communication channel in our business”

“Stores have really embraced it – section managers love it, people get back much more quickly e.g. anyone got a

fault with a zip on this jacket, yes this is how you fix it.”

“People respond much quicker on Yammer. No way you’d get that response on email.”

Totara Social, Coming Soon…

7. Leverage Managers

• Design in close consultation with managers

• Use managers to deliver and support learning

• Get managers to track the impact on performance

8. Engage Leaders

• Get senior leaders to lead by example • Provide ‘visible leadership’• Get them to share their learning stories• Demonstrate how they are developing themselves

9. Get Tough with Assessment

• Post learning reviews with managers• Identify real examples of behaviour change• Valued recognition – certification and badges

“We are doing scenario-based assessments. We are focusing on knowledge application

and impact on performance.”

Endorse, accredit and qualify

“You cannot underestimate the value that bringing in qualifications brings.

There are many spin offs in terms of learning benefits and the motivation it gives to staff.”

Manage Qualifications Online

10. Innovate

“Be nimble and agile and focus on new ideas.”

“Adopt a prototyping approach – test out new design approaches very quickly, get end user feedback”

MOOC

Marks & Spencer and University of Leeds

Free business innovation course that uses case studies from M&S’ 130 year history, as well as examples of best practice from the University of Leeds

Have You Got the Skills?

The range of knowledge, skills and experience required in L&D is arguably

greater now than at any other time

“We are not growing L&D talent fast enough, in the business, or in the UK

plc in general.”

The L&D Skills Challenge

• Business consultancy• Knowledge mgt, content curation, performance support• OD, change management, performance solutions • Blended designs – social, games, mobile, coaching, webinars• Tech savvy, application of new learning technologies• Communications and marketing• Prepare and pitch business cases• Measure real business impact

Compliance

Sales

Customer ServiceLeadership and Management

Onboarding

Technical Training

The L&D Skills Challenge

• Business consultancy• Knowledge mgt, content curation, performance support• OD, change management, performance solutions • Blended designs – social, games, mobile, coaching, webinars• Tech savvy, application of new learning technologies• Communications and marketing• Prepare and pitch business cases• Measure real business impact

Business Consultancy

Change Management

Performance Support

Knowledge Management

Content Curation

The L&D Skills Challenge

• Business consultancy• Knowledge mgt, content curation, performance support• OD, change management, performance solutions • Blended designs – social, games, mobile, coaching, webinars• Tech savvy, application of new learning technologies• Communications and marketing• Prepare and pitch business cases• Measure real business impact

Business Case

Measure Business Impact

ProposalReturn on Investment

Presentation

The L&D Skills Challenge

• Business consultancy• Knowledge mgt, content curation, performance support• OD, change management, performance solutions • Blended designs – social, games, mobile, coaching, webinars• Tech savvy, application of new learning technologies• Communications and marketing• Prepare and pitch business cases• Measure real business impact

Blended Design

Peer learning

Gamification

Multi-device learning

Social learning

Assessment

Assessment

Coaching

Classroom design

Webinars

The L&D Skills Challenge

• Business consultancy• Knowledge mgt, content curation, performance support• OD, change management, performance solutions • Blended designs – social, games, mobile, coaching, webinars• Tech savvy, application of new learning technologies• Communications and marketing• Prepare and pitch business cases• Measure real business impact

Communication

Campaigns

MarketingVideos

Road showsPosters

PostersBranding

10 Tips/Insights

1. Be a business consultant

2. Embed the learning

3. Design blends

4. Communicate and market

5. Make it open & accessible

6. Embrace peer learning

7. Leverage managers

8. Engage leaders

9. Assess learning & impact

10. Innovate and prototype

Share your tips #KineoInsights

What advice would you share?

Thank You

Get your copy of the report: http://resources.kineo.com/learning-

insights-report-2014-download