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STP ANALYSIS between LEMON TREE & OAKWOOD HOTEL
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LEMON TREE VERSUS OAKWOOD PREMIER
NEHA GUPTAREETU PAWAR
Marketing Assignment
1.PRODUCT CATEGORY
• Hospitality (service industry)
MARKETING ASSIGNMENT
2.MAJOR PLAYERS (LEMON TREE)
• ITC fortune• Aloft• Mercury • IBIS
Marketing Assignment
2.MAJOR PLAYERS (OAKWOOD)
• THE PARK (BOTIQUE HOTEL)
OAKWOOD
management
3.BRAND
• Business class hotel.• It’s fresh, cool and sparkling
atmosphere with lemon fragrance.
• Famous for it’s corporate housing and serviced apartment.
• Luxurious features.
Marketing Assignment
4.SEGMENTATION & TARGETING(LEMON TREE)
• Lemon Tree concentrate on business class people.
• Located near MNC’s.• This hotel is mostly preferred by the people
working in corporate.
Marketing Assignment
5.SEGMENTATION & TARGETING (OAKWOOK)
• For international travelers & people who demand luxury and style.
• Prime location of city( UB City).• People come for long duration( i.e. for months/
year).
Marketing Assignment
6.POSITIONING (LEMON TREE)
Marketing Assignment
• Low price, high quality.
• By product user.
7.POSITIONING (OAKWOOD)
• High price, high quality.
• By Product user.
Marketing Assignment
THANK YOU
Marketing management