TYPES OF RETAILING TRADE

ITINERANT RETAILERS

ITINERANT RETAILERS Itinerant Retailers are traders who do not

have a fixed place of business to operate from. They keep on moving with their wares from street to street or place to place , in search of customers.

CHARACTERISTICS They are small traders operating with limited

resources. They normally deal in consumer products. They making the products available at the

very doorstep of the customers. They do not have any fixed place of business.

TYPES OF ITINERANT RETAILERS1. Peddlers and Hawkers2. Market traders3. Street traders (pavement vendors)4. Cheap jacks

PEDDLERS AND HAWKERS Hawkers carry goods on vehicle , while

peddlers on their backs or heads moving from door to door in residential areas to sell their goods. It is convenient to the customers. Limited choice of products is the main disadvantage.

MARKET TRADERS These traders sell their goods on periodical

markets-weekly, monthly etc. They move from one market to another. These traders may be dealing in one particular line of merchandise.

STREET TRADERS (PAVEMENT VENDORS)Street traders are the small retailers who are

commonly found at places where huge floating population gathers, for example near railway stations and bus stands, and sell consumer items of common use, such as stationary items , newspapers and magazines etc

CHEAP JACKS They do business in rented shops or sheds,

shifting from one locality to another. Their shops are never permanent.

REVIEW QUESTIONS What do you mean by peddlers? What are the characteristics of itinerant

traders?

ASSIGNMENT Collect pictures of types of itinerant traders

and prepare a project report regarding itinerant traders.

THANK YOU