FIXED SHOP RETAILERSFixed shop traders carry on

business in a fixed building either owned or rented .Selection of site is made after considering factors like line of business, nature of customers, easy accessibility etc.

Characteristics of fixed shop retailersThey have greater resources and

operate on a relatively large scale.

These retailers dealing in different products.

They have greater credibility in the mind of customers.

Types of fixed shop retailers1) Small-scale fixed retailers2) Large-scale fixed retailers

Small-scale fixed retailers1. General shops2. Street stalls3. Second-hand goods shops4. Speciality shops

General shopsSet up in residential areas,

general shops deal in a variety of products needed by the locals. They also offer credit facility and home delivery.

Street stallsThese are fixed retail shops

erected in the minimum space available at street corners. Inexpensive articles like pen, toys, cheap cosmetic etc, are sold here. Travelling public usually depend on these shops.

Second hand goods shopSecond-hand books, furniture and

other household items are bought through their agents. The poorer sections of society buy second-hand goods from these shops.

Speciality shopsThese shops specialise in a single

line of products. They are found mostly in busy shopping centres in towns and cities.

Review QuestionsWhat are the different types of

fixed shop retailers?What are second hand goods

shops?

AssignmentPrepare a project report on fixed

shop retailers