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Social media technologies offer excellent opportunities for school public relations officials as well as teachers, administrators, librarians and others to communicate with parents and other community constituents. In this session we'll explore how educators and students are using Twitter, Facebook, YouTube, as well as a variety of wiki and blog platforms to "tell their story" about the wonderful learning experiences and opportunities available in their schools. We'll address legal issues including confidentiality, CIPA, FERPA, and liability concerns, as well as practical issues like how to moderate community comments as well as student-created text and media postings. School officials should proactively embrace opportunities to use social media technologies in smart and effective ways to safely communicate with constituents on the global stage which is the Internet.* This session will showcase current examples of educational leaders who are doing this successfully, as well as share ideas for how school leaders can get started.
Citation preview
Leveraging the Potential of Social Media for
School Public Relationsby Wesley Fryer
handouts.wesfryer.com/publicrelationsspeedofcreativity.org
Oklahoma School Public Relations Association Conference - 23 April 2009
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www.flickr.com/photos/wwworks/2908834379/2
www.flickr.com/photos/wwworks/440672445/3
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www.youtube.com/watch?v=4AMc3ZqQ6RU
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<video>
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"'Partying,' 'drinking,' and
'getting wasted' do not qualify as real
hobbies or interests," the policy warns.
www.flickr.com/photos/raulc/2268707348“Oklahoma warns athletes about dangers on Web”
AP - 20 April 2009
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Text to 995039
“Introducing the Book”10
www.flickr.com/photos/94353977@N00
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www.whitehouse.gov
“Follow the Live-Blog”
22 April 2009
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www.whitehouse.gov22 April 2009
blog YouTube Video13
www.youtube.com/user/whitehouse
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core message:proactively embrace
social media
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www.flickr.com/photos/astromysicism/2928862568/
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terms17
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blogging
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podcast
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socialnetworking
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web 2.0
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celebrateoklahoma
voices
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storychasers
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digital citizenship
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constructive useof social media
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www.flickr.com/photos/isabisa/1557879712/27
<1> stats<2> examples<3> reasons
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www.flickr.com/photos/dwightevans/366178808/29
March 2009
34,235 unique visitors
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<1> stats
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http://pewresearch.org/pubs/1162/internet-typology-users-mobile-communication-devices
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“Deepening attachment to digital resources -- wired and wireless -- means connectivity is for many users now about continual information exchange.For many in the "motivated by mobility" groups, a multiple platform world creates a virtuous cycle with respect to digital resources: "Always on" broadband draws them down a path of digital engagement that "always connected" mobile access deepens and accelerates. Some 31% of adults say that very frequent information exchanges over high-speed wires and mobile devices are cornerstones of their digital profiles. These are the adults in the following groups: Digital Collaborators, Ambivalent Networkers, Media Movers and Roving Node.”
PEW Internet & American Life Project - 25 March 2009
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The study was comprised of three surveys: an online survey of 1,277 nine- to 17-year-old students, an
online survey of 1,039 parents and telephone interviews with 250 school district leaders who
make decisions on Internet policy.
Reexamine social networking policies: Many schools initially banned or restricted Internet use, only to ease up when the educational value of the Internet became clear. The same is likely to be the case with social net- working. Safety policies remain important, as does teaching students about online safety and responsible online expression — but students may learn these lessons better while they’re actually using social networking tools.
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www.flickr.com/photos/flattop341/223996906/36
www.nmc.org/pdf/2009-Horizon-Report-K12.pdf37
“Technology continues to profoundly affect the way we work, collaborate, communicate, and succeed.”
“Technology is increasingly a means for empowering students, a method for communication and socializing, and a ubiquitous, transparent part of their lives.”
From the Executive Summary of the 2009 K-12 Horizon Report, www.nmc.org/pdf/2009-Horizon-Report-K12.pdf
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<2> examples
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www.flickr.com/photos/jowens/2813350988/
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CLE Live!Howe, Oklahoma
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www1.schooltube.com/Organization/OrganizationHome.aspx?oid=188207
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<video>
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Teacher Team BlogHowe, Oklahoma
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UStream broadcastOklahoma A+ SchoolsEdmond, Oklahoma
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www.ustream.tv/aplusok/videos51
http://lc.celebrateoklahoma.us/video55
92 courses!
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otherexamples
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www.mpsomaha.org/willow/Radio/
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http://web.mac.com/rockourworld/iWeb/Site/Podcast/Podcast.htmlhttp://twitter.com/rockourworld
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http://mabryonline.org http://drtimtyson.com63
http://room9nelsoncentral.blogspot.com/64
http://classblogmeister.com/blog.php?blogger_id=4123365
<3> reasons
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Why proactively embrace social media?
<discuss>
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www.flickr.com/photos/63154013@N00/474537624/70
www.flickr.com/photos/looking4poetry/2389965725/71
www.flickr.com/photos/47672503@N00/181922975/72
www.flickr.com/photos/dario_marc/102653033/73
www.flickr.com/photos/fabrisalvetti/2784055902/
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www.flickr.com/photos/dougww/405962640/
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www.flickr.com/photos/stevendepolo/3245814719/76
www.flickr.com/photos/beija-flor/28595915277
www.flickr.com/photos/aaronescobar/2170448724/78
www.scottmcleod.net/oklahoma79
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<resources>
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http://socialmediaguidelines.pbwiki.com/83
http://unmaskdigitaltruth.pbwiki.com85
<closing frame>
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www.flickr.com/photos/envision/258845617/
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Leveraging the Potential of Social Media for
School Public Relationsby Wesley Fryer
handouts.wesfryer.com/publicrelationsspeedofcreativity.org
Oklahoma School Public Relations Association Conference - 23 April 2009
89
