A crowd-sourced talk built on social capital. (Sorry, slideshare wiped out my beautiful fonts! It looks better here: http://www.authorstream.com/Presentation/joycevalenza-2139544-librarians-social-capital/)
Librarians build tools to enhance their true collection the
communities they serve. The community is your collection. Closing
Keynote for ILEADU March Session. Springfield, IL
https://vimeo.com/90151815
The community is the collection. If you want to be a brilliant
librarian. If you want to make a difference in peoples lives . . .
You must be active. You must see your community as your collection
and you must be into collection development every day. Not sitting
behind a desk . . .not waiting for someone to come to you and ask
for help, but being out there and saying, Im here. Youre important.
. . You are not in the library business. You are not in the book
business. You are not in the building business. You are not in the
website business. You are in the community business. Dave Lankes,
Closing Keynote for ILEADU March Session. Springfield, IL
https://vimeo.com/90151815
Were all in sales. Selling isnt just selling. Upserving means
doing more for the other person than he expects or you initially
intended, taking the extra steps that transform a mundane
interaction into a memorable experience.
Sipyeykina, Dar'ya Speechless. 25 Jan. 2009. Flickr.
http://www.flickr.com/photos/10522622@N00/3228273137 It wont help
to be a social media introver
What is social capital? Resources and support accumulated by an
individual, institution or group through relationships and the
possession of a durable network. Tappable goodwill available
Social capital is what allows any organization or individual to
make requests of its followers successfully. Think of social
capital as funds in a sort of intangible bank account that you add
to by listening to, engaging with, and doing favors for others.
Each time you make a request, you are drawing on that account. If
no social capital has been established from which to draw, actions
requested of others are likely to be ignored. Having social capital
is, in many ways, equivalent to having credibility in a selected
online community. Social capital can be earned only over time, by
participating appropriately in the community. Laura Solomon, on
Save Ohio Libraries 2009, missing lack of followers & lack of
social capital
http://www.americanlibrariesmagazine.org/article/understanding-social-capital
Its not just who you know, but . . . who/what you have access
to because of/via who you know social capital increases when you
use it.
personal / Professional ego-centric
Which are the most important nodes in this network
Mark Granovetter 1973 study The Strength of Weak Ties Before
the study, strong ties considered most important Weak ties matter,
a lot! Jobs come from weak network ties, more often than strong
Diversity is importantpeople who are nothing like you
Implications When you create and share content across weak
ties, you reach new people, attract opportunities, access new
content. Blair, Ann. Two Hands Reach Out. 5 June 2006 Flickr.
https://www.flickr.com/photos/frances__ann__blair/161423548/
Fundamentals: Don't criticize, condemn or complain. Give honest
and sincere appreciation. Arouse in the other person an eager want.
Six ways to make people like you 1. Become genuinely interested in
other people. 2. Smile. 3. Remember that a person's name is to that
person the sweetest and most important sound in any language. 4. Be
a good listener. Encourage others to talk about themselves. 5. Talk
in terms of the other person's interests. 6. Make the other person
feel important - and do it sincerely.
What would Don Draper do today?
Whoever you are, Ive always depended on the kindness of
strangers. A Streetcar Named Desire. Dir. Elia Kazan. Perf. Vivien
Leigh. Warner Bros., 1951. Film.
INADEQU
new rules
In a networked world You are your content & connections You
are somebodys critical weak tie Someone else is your critical weak
tie You can scan, curate, interpret, create meaningful content for
others You can bridge connections for others You can find/get what
you need if you plan
Create/contribute/share
http://flipgrid.com/#35423ff0
Success is increasingly dependent on how we interact with
others. Most people operate as either takers, matchers, or givers.
Whereas takers strive to get as much as possible from others and
matchers aim to trade evenly, givers are the rare breed of people
who contribute to others without expecting anything in return.
Although some givers get exploited and burn out, the rest achieve
extraordinary results across a wide range of industries.
Social Capital is reciprocal The more you give . . . the more
you get
reciprocity social norm of in-kind responses to the behavior of
others; in cultural anthropology, defined as people's informal
exchange of goods and labour. Social Media Issues Lexicon
Gaining social capital really means becoming a strong,
consistent member of the online community. People expect
reciprocity. Building a social media reputation means giving
back.
http://flipgrid.com/#25e6b94e
http://flipgrid.com/#b3d25097
ask
Ask for readers favorite Oprah Book Club pick or their favorite
program at the library. Try asking for opinions on the worst book
ever written. The more controversial the question, the more
feedback it will likely get. Although generating controversy for
its own sake may not be your librarys goal, facilitating
conversation between the library and others is something you
want.
Fisch, Martin. eMOTION. 24 Aug. 2012 Flickr.
http://www.flickr.com/photos/45409431@N00/8150285487 PARTICIPATORY
CULTURE (Jenkins 2006) We have new opportunities to: work
collaboratively engage in informal mentorships disseminate news and
ideas connect engage civically create contribute (your
contributions matter!)
http://flipgrid.com/#937ba8de
A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea. For millions of
years, human beings have been part of one tribe or another. A group
needs only two things to be a tribe: a shared interest and a way to
communicate. Leaders lead when they take positions, when they
connect with their tribes, and when they help the
Noordegraaf, Marina. The Tipping Point.26 Apr. 2009. Flickr.
https://www.flickr.com/photos/35429044@N04/3479451264/lightbox/
http://flipgrid.com/#3f6fc041
http://flipgrid.com/#7702b3ef
learn from new experts you can be a gladiator too
monitor your brand/reputation
What does the conversation about you, your library, look
like?
Your email SIG
Matthews advice: Use your Pulse Comment, share, write Write
thoughtful endorsements (not Facebook likes) If you write
thoughtful endorsements for others, they are more likely to write
them for you Share articles, slideshows, videos that represent you
and your persona well Study who is viewing you Check out how many
are viewing what you share and when Profile views are less
important than content views Determine what people are interested
in that you are sharing Everything you share goes on your permanent
record Dont overshare! You can make the first step! LinkedIn
Premium allows you to inmail.
notice me list? What do I want to learn about? Who are the
experts? Who are the thought leaders? Is my network diverse enough?
Who are the bridges? What are the important hashtags? Who are the
leaders following? Have they created lists? Build a list Follow
people you admire & people they follow Retweet with thoughtful
comments MT tweets for different audiences Leverage and mash-up
established hashtags for groups, conferences, associations
Appropriately amplify with @ signs Tweet & reply with useful
content: posts, news, video, slides Share your original work When
your experts follow you, DM carefully. Introduce yourself and
cultivate your relationship. Do NOT immediately ask for
favors!
New measures of academic impact? A new social media contract
for scholars? Article downloads from ResearchGate or Academia.edu?
Tweets about research / presentations? Blog post views? Comments?
Slides viewed / slides downloaded SlideShare/ AuthorStream?
Collaborations on Mendeley? Sharing on Bibsonomy?
this presentation is about social capital in more htan one
way
social capital Is earned
http://youtu.be/0k_Vsmqf6X8?t=4m30sGeorge Bailey is an iconic
example It's a Wonderful Life. Dir. Frank Capra. Perf. James
Stewart, Donna Reed, Lionel Barrymore, and
Robert Krulwich, science writer, co-producer of WNYCs Radiolab,
Peabody Award winner for broadcast excellence.
http://youtu.be/MeW4XyJBevA?t=26m19s
new rules thank/credit/praise curate mentor reciprocate
contribute /share add value
new questions: How can I use the tools at hand to: Build
community? Contribute/make a difference? Continue to learn and
grow?
hit go
My site: http://about.me/jvalenza My blog:
http://blog.schoollibraryjournal.com/Ne verendingsearch/ My tweets:
@joycevalenza
References Appel, L., Dadlani, P., Dwyer, M., Hampton, K.,
Kitzie, V., Matni, Z. A., ... & Teodoro, R. (2014). Testing the
validity of social capital measures in the study of information and
communication technologies. Information, Communication &
Society, (ahead-of-print), 1-19. Coleman, J. S. (1988). Social
capital in the creation of human capital. American Journal of
Sociology, 94(Supplement), S95S120. Ferguson, S. (2012). Are Public
Libraries Developers of Social Capital? A Review of Their
Contribution and Attempts to Demonstrate It. Australian Library
Journal, 61(1), 22-33. Granovetter, M. S. (1973). The strength of
weak ties. American Journal of Sociology, 78(6), 13601380.
Granovetter, M. S. (1982). The strength of weak ties: A network
theory revisited. In P. V.Mardsen & N.Lin (Eds.), Social
Structure and Network Analysis (pp. 105130). Thousand Oaks, CA:
Sage Publications. Johnson, C. (2012). How do public libraries
create social capital? An analysis of interactions between library
staff and patrons. Library & Information Science Research
(07408188), 34(1), 52-62. Putnam, R. D.(1995). Bowling Alone:
America's Declining Social Capital. Journal of Democracy 6(1),
65-78. The Johns Hopkins University Press. Retrieved April 15,
2014, from Project MUSE database. Putnam, R. (2000). Bowling Alone.
New York, NY: Simon & Schuster.