YOUR 24/7 VIRTUAL TRADE SHOW

WHY Our Vision

Create Economic Opportunity for every member of the global workforce.

HOW Sale SolutionsThe Start of Every Sales Opportunity

Find Connect Engage

HOW KnowledgeThe Definitive Professional Publishing Platform

SlideShare Groups Pulse Influencers

USER PROFILES Wayne Breitbarth

2014

USERS WHICH OF THE FOLLOWING HAS LINKEDIN HELPED YOU WITH?

RESEARCH PEOPLE AND COMPANIES

RECONNECT WITH PAST

BUSINESS ASSOCIATES

BUILD NEW RELATIONS WITH INDIVIDUALS

WHO MAY INFLUENCE CUSTOMERS

BUILD NEW RELATIONS

WITH POTENTIAL CUSTOMERS

HELP UNCOVER POTENTIAL

JOB OPPORTUNITIES

INCREASE BRANDING /MARKETING PRESENCE IN

THE MARKETPLACE

INCREASE YOUR FACE-

TO-FACE NETWORKING

EFFECTIVENESS

GENERATE IDENTIFIABLE

BUSINESS OPPORTUNITIES

USERSHOW IMPORTANT IS LINKEDIN IN YOUR EFFORTS TO GROW YOUR NETWORK, DEVELOP YOUR BUSINESS OR HELP FIND YOUR EMPLOYMENT?

USERS WHICH OF THE FOLLOWING LINKEDIN COMPANY PAGE FEATURES HAVE YOU USED?

57.1% HAVE COMPANY PAGES 33.5% DO NOT HAVE COMPANY PAGES 9.4% ARE NOT SURE

USERS WHICH OF THE FOLLOWING LINKEDIN FEATURES HAVE YOU FOUND TO BE HELPFUL?

USERSWHICH OTHER SOCIAL MEDIA SITES ARE YOU USING FOR BUILDING YOUR BUSINESS NETWORK OR FINDING EMPLOYMENT?

USERS HOW MANY FIRST LEVEL CONNECTIONS DO YOU CURRENTLY HAVE ON LINKEDIN?

USERS DO YOU LET YOUR FIRST-LEVEL CONNECTIONS SEE YOUR ENTIRE FIRST-LEVEL NETWORK?

USERS HOW MANY LINKEDIN GROUPS ARE YOU A MEMBER OF?

USERS HOW MANY HOURS PER WEEK DO YOU SPEND ON LINKEDIN?

USERS Create Economic Opportunity

Find Work Realize Your Dream Job

Be Great at What You Do

HOW Sale SolutionsThe Start of Every Sales Opportunity

Find Connect Engage

HOW SALES MODELS

OLD MODEL

Cold Calls

Sales Demos

Qualify Leads

NEW MODEL

Educate Engage

Social Networks

HOW Strategy

Plan Marketing Objectives

Core Target Market Personal Brand Statement

Compelling Linkedin Profile

Connect Segmenting your database

Identify the best search criteria Build your sales funnel

Profit Design and Promote a call to action

Develop a relationship with your network Systemize, replicate and delegate

Celebrate your results

A KEY PLATFORM FOR B2B CONTENT DELIVERY !HOW EFFECTIVE ARE THESE SOCIAL NETWORKS IN !DELIVERING B2B CONTENT

LINKEDIN: BY THE NUMBERS

LINKEDIN IS THE #1 CHANNEL TO DISTRIBUTE CONTENT % of B2B marketers who use various social media sites to distribute content

LINKEDIN CONSIDERED MOST EFFECTIVE FOR B2B LEAD GEN Among top performing organizations, % of B2B Marketers who rated the Social Media Site on effectiveness in generating leads

LINKEDIN: BY THE NUMBERS

LINKEDIN CONTINUES TO CONSISTENTLY GENERATE SALES FOR B2B MARKETERS Percentage of companies who acquired a B2B customer through that channel

B2C MARKETERS ARE RAPIDLY DISCOVERING LINKEDIN Percentage of companies who acquired a B2C customer through that channel

WHY

300 million users These affluent, ambitious, and influential professionals have an average household income of $107,000, and over 50% of them represent some level of senior management. If you are a business professional and you do not have a powerful presence on LinkedIn, you are missing valuable opportunities to connect and grow your business.

WHY

Accurate targeting, based on authentic data, is the foundation of the LinkedIn platform. Its accurate because it draws from actual profile data provided by and continually updated by our members. You can also target the 1st degree connections of specific members. And you can use their behavior on LinkedIn—like what Groups they join to inform targeting. Marketers can use our targeting data to tailor their messages and content.

WHY

The ability to see your immediate professional connections on LinkedIn as well as your 2nd and 3rd degree connections opens up a powerful network to you that you could never replicate on your own. As your connections grow, your professional network grows exponentially. !LinkedIn is a virtual trade show

HOW!Properly optimized pages, both company and employee can boost SEO and organic visibility !• Include a professional headshot • Include keywords in job position title • List skills that are part of your future role • Link to company blog under “Websites” • Add Twitter handle • Claim unique URL and then drop it into email signatures

HOW

Upload your contacts from Outlook, webmail like Hotmail, Gmail, Yahoo, AOL, or other address books. You can do this via the green “Add Connections” button in the menu on the left on every page; then click on the “Import Contact” tab. Be selective with who you connect with as it will skew the profile of “People you may know” according to the choices that you make.

HOW

Use “Shared Connections” to Make Introductions Into Companies You Want to Target. Use LinkedIn introductions as a form of target account marketing by identifying potential prospects and asking your own contacts to introduce you.

HOW

LinkedIn groups are spaces in which professionals and experts can share content, ask for advice, post or search for jobs and network with others. Groups are tailored to brands, associations and societies. !LinkedIn Groups Are Virtual Trade Show Breakout Rooms groups, causes, publications and industries in general.

HOW

SlideShare It gives you a chance to show your expertise visually. Also, you can embed video or audio into your SlideShare presentation that will automatically play when someone visits your LinkedIn Profile!

HOW

Pulse The customizable news reader that its popular news curation feature, which now provides the backend technology for all content surfacing on the platform. All contributors are now publishers.

HOW KnowledgeThe Definitive Professional Publishing Platform

SlideShare Groups Pulse Influencers

YOUR 24/7 VIRTUAL TRADE SHOW