L i t t l e R a l e i g h R a d i o

What is LPFM?

Regulated by the FCC so it's bonafide and certified // Must abide by all FCC rules

No joke about the low power // the licenses are for 10 and 100 watt transmitting power

Low Power FM radio refers to two types of special radio broadcasting licenses

FCC created these new licenses because of concerns that radio no longer provided an outlet for local voices, music, news content, or media training

Educational Nonprofi t Radio Organizations in our area

WKNC transmits at 25,000 watts

WUNC pushes out 100,000 watts from Chatham County, along with two repeat transmitters in Rocky Mount and Manteo

WXYC wheezes with 1100 watts

WXDU kicks 2150 watts

WSHA 88.9 is 50,000 watts

� WVDJ 107.9 is the only LPFM station in the Raleigh market

WCOM in Carrboro is a LPFM that started in 2000

Who Can Have One?FCC gives the licenses to nonprofi ts or government groups like: educational institutions both public and private – or – public safety and transportation authorities – or – public service and health organizations – or – faith based groups

– or –

An association or entity with an educational purpose – like a community group

Like you

you

you

All of you – together –

make a community group

you

you

you

you

and youand you

In 2000 FCC made LPFM legit, this raised concern from full power broadcasters // National Association of Broadcasters lobbies against LPFM

Local Community Radio Act signed into law on January 4, 2011 by President Barack Obama → NOW because of law the airwaves are opening up

Why now?

Independent study was conducted in 2004 to see if LPFM caused broadcast interference on nearby channels

Concluded that LPFM did not interfere with other, larger signals // 2005 // new legislature introduced to encourage more LPFM

Piece of legislature dies in 2007 // reborn in 2009 // voted on in December 2010

The time is now // soon // very very close

This filing window for applying for a LPFM license has not been open since 2001

Right now the FCC is writing the rules for the filing process // results will be published this year

We anticipate the filing window will open in the first quarter // possibly second quarter

FCC has been mandated by Congress to expand LPFM and lift restrictions on channel availability for LPFM

FCC is anticipating LPFM stations being established in larger media markets // focus is on urban and city areas for new LPFM

The FCC knows there is a need for change in the media landscape // a year-long study on the market just published

June 9, 2011: Future of Media Report, “The Information Needs of Communities: The Changing Media Landscape in a Broadband Age”

Hyperlocal (neighborhood-based) information is better than ever: technology has allowed citizens to help create and share news on a very local level – by small town, neighborhood and even block.

Our view is that the “public interest obligation” system is broken, and it does matter.

Steven Waldman, Senior Advisor to the Chairman of the FCC

“Hyperlocal” used 60 times in the report

Where is the future of media? /// Hype it up

Why are we here today?

we need your help and this has to be a shared experience

everyone of you is a w e s o m e

we know you are actively interested in having an impact in Raleigh

Radio is a change we want to share

we want to change radio

you can Change the way you hear where you are

our vision

visibility // a store front DJ booth in the heart of downtown Raleigh

open // walk-in open door hours

outreach // content coordinators who curate, gather and teach

*educate // “mic-ing” events already happening in Raleigh

accessibility // hear and be a part of the community you belong to

engagement // supporting other community groups

defi ne hyperlocal // 2 blocks over and 6 blocks down

the vision exists only because we love where we live

515 Bart Street

Possible location of tower // located in Southeast Raleigh

Studio would not be at this location

321 W. Davie Street

easy rooftop access

lots of space for events

opens up to sidewalk

warehouse district

131 S. Wilmington Street

antenna possibly on top of Sitti

storefront for DJ booth

high foot traffi c

Empire Properties

our missionbroadcast the vibration of change in our community

create an open outlet for expression, nurture expression

give a sound to growth

give voice to the value of people and what they create

challenge and stimulate minds

instil a sense of community ownership, stewardship and accountability

feeling connected // creating a connection // creating content

communicating // drain of being constantly connected // sense: to listen

sharing // accessible // affordable // transverses the digital gap // versatile

amorphous // transforms senses into thoughts // growing a voice

establishing an identity // realizing identity through voice // confidence

fun // fresh // changes // familiar in our society // teaching // story telling

technology gives us the tools // radio gives us the voice

the need for voice will never change

How to make it happenfile articles of incorporation with NC // ties into getting a FCC license

obtain a fiscal sponsor or establish LRR as a 501(c)3

finalize organization structure

explore transmitter and studio spaces // not necessarily the same location

researching frequency availability // waiting on FCC to interpret law and publish

consult an engineer for a frequency audit

launch digital identity // first week of September // Hopscotch and SparkCon

solidify timeline for development // filing window not announced by FCC

develop fundraising strategy // flexible design which aligns with timeline

community engagement strategies // branding strategies

spread the word // generate press // maintain momentum and enthusiasm

d o c u m e n t d e v e l o p m e n t / / c r e a t e c o n t e n t