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Group 3:
Daniela Caballeros, Javier Diaz, Bryan Burey, Cory Ross, Jose D-jana Charles
Live Blessed Apparel
TABLE OF CONTENTS
1. SWOT ANALYSIS
2. VALUE CHAIN ANALYSIS
3. REVENUE MODEL
4. REVENUE MODEL
5. ETHICAL ISSUES AND TECHNOLOGY CONSIDERATIONS
6. SOCIAL NETWORKING
7. LEGAL ISSUES
8. SECURITY AND PAYMENT
9. REFERENCES
SWOT Analysis
VALUE CHAIN ANALYSIS
IDENTITY
• MARKET AND SELL
DESIGN
• MANUFACTURE PRODUCT• DELIVER• AFTER SALE SERVICE AND SUPPORT• (FINANCE AND ADMINISTRATION) (HR ACTIVITIES) (MARKETING AND TECHNOLOGY)
PURCHASE MATERIALS AND SUPPLY
WEB CATALOG REVENUE MODEL
HATSJEWELRY
ACCESSORIES
T-shirtsShirts
ShortsPants
Pajamas(customab
le with size, color and price)
KIDS
T-shirtsShirts
ShortsPants
Pajamas(customab
le with size, color and price)
WOMEN’S
T-shirtsShirts
ShortsPants
Pajamas(customab
le with size, color and price)
MEN’S
WEB CATALOG REVENUE MODEL
• MENS• WOMENS• KIDS• JEWELRY
CLEARENCE
• CUSTOMER ASSISTANCEDESIGNER CHAT
• PHONE NUMBER• ADDRESS• SWATCH REQUEST
CONTACT US
• CHECKOUT• RETURN POLICY• TRACKING
SHOPPING CART
ETHICAL ISSUES & TECHNOLOGY
CONSIDERATIONSCOPPA: Children’s Privacy Act of 1998. COPPA provides restrictions on data collection that must be fallowed by electronic commerce sites aimed at children. We would require DOB and credit card information at registration to ensure that all users are 18 years of age and older.
Ethics Protect patron’s privacy by safeguarding their personal information and shopping habits. Limiting tracking software use by advertisersLimiting targeted ads to patrons
Technology ConsiderationsEnsure that our website is secure, user friendly, and easy to navigate.Has updated technology to ensure secure acceptance of credit cards, debit cards, electronic cash, e-wallets etc.
SOCIAL NETWORKINGWe will use social networking as a
marketing tool:
Links to Facebook, Twitter, Pintrest, and Google Plus. Others use e-mail subscription to receive sales and site updates.
LEGAL ISSUES
*TRADEMARK- Symbol or Design
*COPYRIGHT- The owner has the right to copy the work, distribute, perform the work and display the work publicly.
*CLICKWRAP AGREEMENT FOR USERSMake sure they payYou may display user agreement to the governmentUsers need to be 18 or olderThe site may use as permitted
SECURITY AND PAYMENTS
Payments taken at Live Blessed:
Credit cards
Debit cards
Electronic checks
Paypal
*Security
*Ensure secure socket layer (SSL) with shopping cart and credit card or other payment systems.
*Use a (VAN) to ensure website transmission and transaction security
*REFERENCES
*Schneider, Gary P., and James T. Perry. Electronic Commerce. Cambridge, MA: Course Technology, 2000. 25-115. Print.
*"Social Media News, Strategy, Tools, and Techniques | Social Media Today." Social Media News, Strategy, Tools, and Techniques | Social Media Today. N.p., n.d. Web. 09 Oct. 2012. <http://socialmediatoday.com/>.
*"Virtual Dummy to Try On Clothes." Virtual Dummy to Try On Clothes. N.p., n.d. Web. 09 Oct. 2012. <http://radio-weblogs.com/0105910/2004/01/28.html>.
