LiveSocial Media

Integration

at Events

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Live Social Media

SteroidsIntegration

at Events

Your strategic partner for marketing and social media solutions specially designed for the event

industry

Got Social Media Questions?Tweet me! @EventMktgMaven

With your host…The Marketing MavenMichelle Bergstein

IEvents

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Update and Check-in Here!

• Live Social Media Integration at Events at #FFEA2013

WELCOME

CHECK-IN

Social Media & Event Marketing@EventMktgMaven #FFEA2013

*Foursquare has 25 million users & 1 million businesses

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#FFEA2013 #LiveSM@Events

SAMPLE BEST PRACTICES

CHECK INUPDATES

Getting my social media fix w/ @EventMktgMaven #FFEA2013 #LiveSM@Events

Social Media at Events w/ @EventMktgMaven #FFEA2013 #LiveSM@Events

#SM knowledge is power! Discovering new tactics with @EventMktgMaven #FFEA2013 #LiveSM@Events#Eventprofs

Social Media & Event Marketing@EventMktgMaven #FFEA2013

Strategy Starts with your Hashtag#

#FFEA2013

Let’s TalkHashtags

*Tracking

*Tagging Contests*Instant

Feedback

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What’s Your Social Media Goal?Engagement & Attendance

What’s In-Store?

Best Social Tools to use

at your event?

Décor & Technology Integration

What’s your Content

Strategy?

Engagement & Social Media

Contests

Social Media & Event Marketing

@EventMktgMaven #FFE2013

Now What?

What’s the plan?

Are you using it right?

?

Content Strategy

Mix Content:Scheduled postsLive posts

Live Engagement

Content IdeasScheduled Activities &

Entertainment

Check-in specials

Sponsors

Weather

Transportation

App Promotions

Cultivating Content

Ask for Content: Entertainment &

Sponsors

Social Media Contests

Attendee Engagement

Hashtags

Daily Event Recaps

Sponsors | Entertainment | Engagement

Don’t forget video!

What’s the daily plan?How do I start?

+Start with a daily calendar

Social Media Live at Events

Why?

On the Go Updates

Why?

On the Go UpdatesInstant Coverage

More SpreadablePhotos = Engagement

On Site:

Hootsuite.com

On Site:

Bufferapp.com

On Site:

FB Pages App

On Site:

Sendible.com

#BizBashFL

CONTENT CURATING

Social Media Contests

Pin to win

CONTENT CURATING

Excellent Examples

Social Media ContestsPhoto submission contests

Tabsite.com

CONTENT CURATING

Social Media Contests

CONTENT CURATING

Creative Hashtag Submissions

Social Media Contests Strategy

- Which social medium?

- What is the purpose & goals?

- Who do you want to reach?

- Will your contest span multiple channels?

- What’s your promotional strategy?

- Tap Industry partners or influencers

Festival Case

Study:

BRAND CONSISTENCY

KEEP IT GOING

KEEP IT GOING

INTEGRATE

LIVE PICS

DAILY RECAPS

WEATHER & NAVIGATION

ASK YOUR FANS

INFO INTEGRATION

Social Media Crowdsourcing for Ecommerce

Technology Décor & Accents

i-PadTABLETOPS

Photo via BizBash.com Table tops & Decor provided by: www.syzygyevents.com

VIDEO WALLS

Photo via BizBash.com

CHARGING STATIONS & LOUNGES

Charging lounges & tabletop stations by TotallyMod.com

ENGAGEMENT CONTESTS

Photo via Bizbash.com Planning & Strategy by Narrative PR & Bensimon Byrne

TWITTER WALLS

CUSTOM TWITTERWALLS

PHOTOBOOTHS

PHOTOBOOTHS

PHOTOBOOTHS

Check ins &

Activations!

Check ins & More!

Check ins & More!

Check ins & More!

Check ins & More!

Check ins & More!

SOLUTIONS TO SIMPLIFY

RFID

CHECK INS & PHOTOS

CHALLENGE BARS

SOCIAL CONTESTS

FB CHECK IN POINTS

All in One!

A Maven Fave

Splashthat.com

A Maven Fave

EventMobi.com

Recap*Strategy*Content Curation

*Solutions *Enhancements

*Engagement

Questions?

Did you Like What

you Learned?

Follow me, RT & connect!On Twitter: @EventMktgMaven

Don’t Forget toShare your feedback!

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Social Media Live at Events

It’s Our Passion & Specialty!

eventindustrymarketing.com

Social Media…