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The Lead Nurturing EcosystemThe Lead Nurturing Ecosystem
Robert AlgeriGreat Jakes Marketing CompanyRobert AlgeriGreat Jakes Marketing Company
What is the Lead Nurturing Ecosystem?
A constellation of marketing technologies that work together.
@greatjakes
NewBusinessLeads
The Lead Nurturing Ecosystem
@greatjakes
The Ecosystem
1. Engages prospects.
2. Tracks them – by name!
3. Identifies which ones to pursue.
@greatjakes
Getting started:
Marketing-automation platform
Thought leadership
Email list
Redesigned email-blast template
@greatjakes
Websites for law firms
Magic Happens Here
Magic Happens Here
White Paper Download 5/1
Prospect Called 9/15
@greatjakes
Redesigned our website for lead nurturing
1. Encourages visitors to stay
2. Prompts them to take an action
@greatjakes
Calls-to-action prompts are on
nearly every page
Calls-to-action prompts are on
nearly every page
Sign-up forms harvest leads and initiate tracking.
Sign-up forms harvest leads and initiate tracking.
Info required to access walled
content
Info required to access walled
content
Related content teasing extends engagement
Related content teasing extends engagement
Our blog is fully integrated into the
website
Our blog is fully integrated into the
website
