By Harrison Cole Candidate number- 2030

Summary of ideas The genre of the magazine I am going to be producing is going to be based on rock. This style of rock is going to aimed on the rock artist that come out in the top charts of rock music, so the magazine will not be based on the classic rock genre.

The format of the magazine in terms of style and font will be very bold by using dark colours as the main font colour then having a white background, much like Rock Sound Magazine. They have the colours to make the text stand out . This makes the font stand out a lot more and expresses the tone of the genre of the magazine. I have noticed this style from the magazine that I have been researching (ROCK SOUND). The font style on the ROCK SOUND magazine is very basic and bold but too make the font type look very cool. The have made a symbol around the R of the ROCK SOUND magazine. This then gives the magazine some character to the front page instead of it being quite boring and plan. This a good feature to add to my magazine as it tells the readers who they are and what they are known by. This then also gives the front cover more style by adding symbols that act as a logo. People are more likely to remember your magazine if you have a logo. People will be able to remember what the font of the magazine looks like. The magazine in terms of size for the rock magazine will be the same. I have researched the dimensions for a standard magazine that I will also use. The measurements for the magazine will be 8 3⁄8” x 10 7⁄8 – HOW DO YOU KNOW THIS? Source where you got this information from!

Summary of ideas • Some of the similarities from my magazine of inspiration is to have a bold font with the back

ground. So for example have a white background and a RED FONT TO MAKE IT STAND OUT. The tone of the magazine will be very similar in terms of the music. So quite dark but not as dark as the heavy metal rock that you get today. The style will share the calm but quite wild look, in terms of how the bands look. So the band members will look similar but not as dark. Therefore I am using the similar style but not making it as dark as the rock sound magazine. So the style of the music and style of rock sound will be a lot more calmer but will still share part of the genre on rock.

The type of band my magazine will feature

ROCK SOUND magazine

Intended Target AudienceThe target audience for my magazine is teenage rock fans between the age of 15 - 22 (Hartley). Using Katz’ Uses & Gratification theory, the target audience can to the musicians and bands within the magazine and feel a close bond with the subjects which links to the personal identity . The social economic needs which highlights what social position that they stand it would apply to the people that are high education as this will then be aimed at the younger people that are into their rock music.

The target audience for my magazine are ‘social climbers’ (Maslow’s Hierarchy of Needs), as they are going to be driven by improving their status in society and using the magazine to exist virtually in a fantasy world. This is evidenced by the way in which the narrative is directed at the reader.Dissecting the target audience using Hartley’s subjectivities, the target audience could be considered as:

• Aged 15 - 22• Predominantly male (the articles and photographs are predominantly male biased)• Predominantly middle class (the advertisements and “gig” calendars identify price points suitable

for middle income individuals)

Mind Map 1

Rock sound

Aimed at people who like indie rock so age 15 plus.

Content is going to cover the gigs and interview from the latest artists.

The front page will feature the chosen band to interview

Bold colours for the mast head with a blank colour background that makes the text stand out.

The magazine will be sold every month so that the magazine can have a month to gather more information and content

The target audience will be aimed at people who like to dance. I have contacted a band member who will be featuring in my magazine. Here I have the evidence to prove.

Mind Map 2

Rock sound

This genre is going to be based on the more rock version of music instead of my previous idea which was based on the indie rock.

The colour scheme of the magazine will feature more wild colours such as bright red with a black back ground.

The font style of the magazine would look wild instead of the indie look that would tend to be more of a simple font

the target audience would be aimed at rock fans between teen and mid 20 years. This is due to the music bands inspired fans to wear different types of rock fashion such as piercings and make up.

the masthead name will be rock related in terms of the heavy metal such as mad rock returns.

The magazine will be sold monthly. This is due to the magazine gathering more content over the month to make the magazine better.

The main image on the front cover will feature the monthly band that the magazine interviews.

Mood Board

Mood Board

Mood Board - Conclusions• As you can see from my mood boards I have created two different types of mood boards

which display the different styles of rock. On the first mood board I have presented the idea of using the Indie rock theme. I have chosen many relevant images such as the palm trees and the tropical colours to represent the indie rock. I have also selected a band called The Coasts because I personally have a family friend who plays the bass guitar for them. This is an advantage because it means that I can access information about what kind of audience and genre band features. I can also get some information about what he thinks as a professional musician what he thinks about my music magazine and what he would want to find in the magazine.

• On the second mood board I have changed the style of rock to present a different idea that could also work for my magazine. The mood board is based on the heavy metal bands by adding images of what they look like. As you can see from the images they have a completely different style to the indie rock. This means that if I choose this type of rock for my magazine I would have to make this magazine have much more darker colours with more older appropriate images. This due to the style of rock being a lot more crazy and wild than the other types of rock. You see this in the mood board as the bands wear make up and piercings

Masthead - Ideas

• I am going to relate the masthead to the band that I am going to feature in my magazine called The Coasts. As I have mentioned previously in the slide I have a family friend in the band. I was able to ask James Gamage the bass guitarist some questions about the music magazine and how his music would fit in. I asked what genre would you class your music. James then explained what he classed the band as. At the end of the message James then said that “ as long as we make people dance we are happy” so this gave me the idea of naming the magazine ROCK DANCE. This is then linked with the ROCK SOUND magazine that I have been studying and the band I am going to feature.

• I had also come up with the idea of calling the magazine rocking sun as this brings the indie rock culture into the picture. As the music is partly tropical the sun can represent the tropical music along with the rocking. This is then linked with the genre of my music magazine.

Masthead – Font Styles• My mast head is going to be kept looking smart , bold and simple with a hint of

tropical. Bellow are some ideas of how I am going to convert the tropical ocean , smart, bold and simple look. The back ground represents the ocean and tropical colours. This then relates to the indie tropical rock genre that I am going to feature in the magazine.

Masthead – Final IdeaHere is the final idea for the masthead, I have been inspired to use the similar design to what the coasts use for there album. The text makes it look like its in a tropical atmosphere. The back ground gives out a ocean colour effect with the font style looking very smart and simple as this type of rock is a lot more calmer than other types of rock such as heavy metal. Bellow I have taken a screen shot of what their album colours and font style look like. I have then gone onto a cool text website and chosen a similar font style and colours to the album cover of the coasts.

Hand drawn Drafts 1

Different style textDifferent promotions

Here I have chosen the name of the magazine to be named rock dance. This is name has been inspired by James Gamage who plays in the band that I am going to be featuring in the magazine. I had contacted him asking what kind of genre the music he produces falls under. He replied saying that the music is based on indi rock. But as long as we make people dance we are happy. So I have liked the genre to the dance.

Simple font type has been used. The magazine I'm producing will have more of a tropical and messy look

Used warmer colours to promote the tropical colour scheme

The different colours that are used from the headlines are made bolder by using brighter colours such as red.

All the information that is more important is kept at the top and make more bold.

Hand drawn drafts 2

One behind the other template for the band (coast) to feature on the front of the magazine.

Making headlines relevant to the genre of the magazine. This then engages the reader.

Keeping the colour scheme the same as the rock sound magazine, the rock sound magazine illustrates what the type of colours a typical rock magazine uses on the front cover

Font position has been kept in front of the main image which makes the font style stand out.

Headlines are placed around the main image to make the headlines stand out in front of the colour.

The top band is used to make the readers notice the free CD to encourage people to buy the magazine

Different colours are used on the magazine to make the front cover more eye catching.

Double Page Spread 1Here I have Taking the similar idea of making the background look the same. This covers the genre of the rock, over the double page spread I have introduced a band of rock that has been interviewed monthly. As this will be advertised in my magazine double page spread. Open my double page spread Bandai will be interviewing are going to be the coasts. The coasts are a band that my family friends are part of so I am able to interview them and get an idea of what kind of style and music they like. This double page spread is a good example when comparing to pop magazine. As the pop magazine would have much for brighter colours and bold text. For boxes I have drawn a double page spread are each questions that I would be asking the band. This displays a double page spread of a good structure to the interview. This makes it much more easier for the viewers to read.

Double Page Spread 2This double page spread is very similar to the one I have done previously. This double page spread that I have done reveals a more open plan for the band image. I have chosen this double page spread because of the layout of the text. As you can see I have highlighted implacable red how the text forms into an L-shape. This is a good layout because it gives their bands image in more Open View for how they wanted viewers to see them as a band. The only difference I have chosen on the double page spread in terms of colours. As for my magazines is going to feature indie rock, the colours of the magazine is going to have to be a lot more brighter than is going to be in a normal heavy rock magazine. Having the black and red background with the text will be shall reveal the band image in the top and corner more eye-catching than the previous double page spread.

Ideas to repeat

Mast head

Main headline

Barcode

Main image

Free Posters

Ideas to repeat

Main image

Interview Q&A

Conclusion• The magazine that I'm going to be producing is going to be based on Indie Rock.

My two ideas my rock magazine have been very different in the terms of genre off the rock. One magazine will feature Indie and the other will feature heavy-metal rock. This means that the colour schemes and font styles can be completely different however I have made similar drafts of the double page spreads and front covers. In terms of how different they are going to be I will make sure that the colour and font will be completely different in terms of the indie rock. As the indie rock will require much more price and tropical colours. As you can see from my PowerPoint I have shown you many images of what heavy-metal looks like. It comes across as a more dark image so indie rock. I have chosen these two pieces rock to present to you to show you how different the type of rock magazine that mine is going to be. This makes my magazine more individual. The indie rock band I'm going to be interviewing the coasts, I can access information from this band as I have a family friend who plays the bass guitar for them.