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This is the presentation from the Toronto DLC owners university. Even though the slides are simple, the content is entertaining, and Actionable.
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Online Mortgage Marketing
That you can understand and actually Implement
Follow a simple Formula for Online Success in your Mortgage Business.
What We Are Going To Do Today
Generate leads and deals from your existing client database
Generate new referral business
Generate new leads and deals from Local Allied Associates even if you don’t have relationships yet
Capture a Front Page Ranking in Your Local Marketplace that Stands Out and Positions You the Local Expert!
What We Are Going To Do Today
Generate New Leads and Deals from Facebook
Put a system in place so every deal you do generates 5 Star Ratings and Viral Social Referrals
When we get just 10% of all the available traffic25 visits per day X 30 Days
750 Visits per Month
If we get 10% of those visitors as leads that is 75 opportunities per month!
Started in the Mortgage Business in 2006 at 25 years old. Right at the beginning of this whole “Internet” Fad
A Little Bit About Me
Discovered the stat from NAR that “86% of people start their home search Online”
Decided that I was going to figure out Online Marketing and use that to generate Real Estate Referrals
Online marketing worked better than I could have ever possibly imagine
Generated Millions of Dollars in Commissions for Real Estate agents and Mortgage Brokers using Google PPC
Transformational Marketing
After spending over $250,000 on Google Advertising they turned off my advertising account!
Why?
Society Has Changed
The Search Engines Are Local
Your Opportunity
We Have A Big Problem
Everyone tells you about their success online and all about the incredible opportunity that exists …BUT no one ever gives you
enough specific information to fully understand it or to get motivated enough to implement fully!
You Are a Mortgage Expert Not A Tech Nerd
So when you do understand the system you get discouraged by all of the technical hurdles involved in the process and nothing ever gets
completed fully
Here Is What Normally Happens
It’s Not Your Fault
The Solution
We need a clear concise system with a beginning and an end.
An action plan
Clear Goals
A timeline that keeps us accountable
Front Page Rankings
The Results That We Want(The Keys To Successful Online Marketing)
Overwhelming amount of 5 Star Reviews
Online testimonials that actually get your phone ringing
A viral offer to spread your message
A digital platform to spread word of mouth about your business virally
Google places page and your DLC website
The Tools We Need
The social alchemy system
Facebook business profile with a social offer
Online Advertising
Create a new text message
The # you are sending the message to is 555444
The Body of your Text Message is Cwj
Get Your Copy Of This Presentation
Step #1 – Local Google Traffic
Front Page Rankings For Free
Your Google Places Page
Front Page Rankings
The Results That We Want(The Keys To Successful Online Marketing)
Overwhelming amount of 5 Star Reviews
Online testimonials that actually get your phone ringing
A viral offer to spread your message
A digital platform to spread word of mouth about your business virally
Why Are Online Ratings and Reviews Important?
Step #2 – Social Alchemy
Generates our 5 Star Ratings
Creating An Overwhelming Amount Of 5 Star Social Proof In Your Local Market
Help us get our Incredible Testimonials
Brings in Deals From Past Customers
Brings in leads and deals from Customer Referrals
How It Works
We brainstorm the people that want to give us 5 star reviews
We create a Thank You gift that has value for them
We create example testimonials for them to use
We email them asking for a 5 star rating and testimonial
Brainstorm Your Top Value Partners
Step #1
PDF Report or Video Your Viral Thank You Gift
The Viral Thank You Gift
Positioned as a Financial Checkup
Tells a Story of Transformation From Someone Just Like Them
Answers their top 3 questions about refinancing
Overcomes their top 2 fears and makes an irresistible offer
Step #2
Create Example Testimonials
Step #3
Copy The Email
Step #4
Send The Email
Step #5
Front Page Rankings
The Results That We Want(The Keys To Successful Online Marketing)
Overwhelming amount of 5 Star Reviews
Online testimonials that actually get your phone ringing
A viral offer to spread your message
A digital platform to spread word of mouth about your business virally
Remember Our Goals?
Generate leads and deals from your existing database
Generate new referral business
Generate new leads and deals from Local Allied Associates even if you don’t have relationships yet
Break TimeStep 1 - Create a new text message
Step 2 - The # you are sending the message to is 555444
Step 3 - The Body of your Text Message is Cwj
Facebook Marketing For Mortgage Brokers
Source: 6smarketing
Facebook Business Profile
Creating Your Page
Local Business
Your Business Information
Upload Your Photo
Upload Your Photo
Create Your About Section
Creating Your Page
Upload Your Timeline Photo
Cover image dimension is 851 X 351 pixels
Profile image dimension is 180 X 180 pixels
Facebook Business Timeline
There are very strict guidelines on what you can have in your Timeline Cover
Facebook Business Timeline
No contact info such as website address, phone number, email address
No direct call to “Like” your page
No promotions or giveaways. This space is meant for Branding
The other major change is to build your “App” These allow you to build mini web pages inside
your Facebook Business Profile
This is where Facebook becomes incredibly powerful
Facebook Business Timeline
Don’t worry about the techie stuff! www.fiverr.com
Facebook Apps
Facebook Apps
This is Where Your Viral Report Goes!
Getting the Party Started and Generating Leads
Facebook PPC
Facebook PPC
In Just 3 Days 63 Likes, 6 Emails, 1 Lead
How To Run A Facebook Ad
How To Run A Facebook Ad
Congratulations!You Now Have All The Fundamentals
Front Page Rankings
The Results That We Want(The Keys To Successful Online Marketing)
Overwhelming amount of 5 Star Reviews
Online testimonials that actually get your phone ringing
A viral offer to spread your message
A Facebook profile ready to spread word of mouth about your business virally
Week 1 – Google Places Page Creation
Accountability And Timeline(The Keys To Successful Online Marketing)
Week 2 – Social Alchemy – Modifying the Email
Week 3 – Social Alchemy - Crafting Your Viral Offer
Week 4 – Creating Your Facebook Profile
Week 5 – Having Your App Developed
Accountability And Timeline(The Keys To Successful Online Marketing)
Week 6 – Launch Facebook PPC
Week 7 – Inviting your audience and setting up referral Systems
Week 8 – Maintaining Your Facebook Profile
BONUS!
Mobile Marketing
What is the #1 use for Mobile Phones?
15%-30% of email messages actually get read
94% of text messages get read!
Remember Our Text?
75% of text messages get read in less than 15 minutes!
You have the opportunity to build a mobile database years before your competition figures this out!
Text DLC to 555444
How Do You Benefit From Mobile?
ADVERTISE IT!
Get Instant Rate Updates And Learn the 3 Mortgage Questions To Ask That Can Save You Thousands!
Let Me Help Get You Going!
The Way To Get Started Is To Quit Talking And Begin Doing.- Walt Disney
Free half hour consulting session with me! Get a customized plan to make you money right away from online marketing!
