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London Calling: A media city in the digital era Professor Charlie Beckett Director, Polis, LSE @CharlieBeckett

London Media City in the Digital Age

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Presentation to American students about the state of media and especially journalism in the UK and in particular London. In terms of state of the industry and the influence of journalism on society and politics.

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Page 1: London Media City in the Digital Age

London Calling:A media city in the digital era

Professor Charlie BeckettDirector, Polis, LSE@CharlieBeckett

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What is media for?

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What is media for?

• Society: useful information about life• Politics: a forum for debate about how to live• Pleasure: something to help make life worth

living• Economy: to make a living

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Mapping media history

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Small country, big state

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Britain and media change

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Britain and media change

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Britain and media change

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Similar demography & user trends

• Personalisation• User-centric• Diverse & connected sources & platforms• Mobile

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Various solutions:The Times Paywall

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Various solutions:

• Mass readership (Mail)• ‘Freemium’ subscriptions (FT)• Free online, paid papers (D Tel)• Free papers (Standard)• Cover price/subscriptions – no online (P Eye)• Bundling – papers, TV channel, broadband

(Express)

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Various solutions:The Guardian Open Model

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Various solutions:The Guardian Open Model

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Various solutions:The Guardian Open Model

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Various solutions:The Guardian Open Model

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Various solutions:The Guardian Open Model

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Political and cultural influence

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End of fortress media

• Interactive• Engagement• Communities• Media as environmental• Networked, not linear or top down• Old roles: reporter, editor, performer,

watchdog• New roles: curator, collaborator, advocate

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London Calling:A media city in the digital era

Professor Charlie BeckettDirector, Polis, LSE@CharlieBeckett