Lower Than Atlantis(2014)The wavy lines that are

part of the logo may

suggest the mythical

underwater world

Atlantis, however the

band's name is not any

reference to that so is

more than likely a

coincidence.

unlike the previous

albums released by the

band, this one includes

a photo of them on the

front, going against the

band's own

conventions. This may

be to suggest that the

band have created a

new sound for

themselves, and this is

a new beginning, so

including themselves on

the front shows that.

The pastel background also contradicts the previous

albums as those were mainly darker colours, however

also included white. This yet again highlights that the

band have a new sound, and this is the first album that

showcases that.

The band is wearing

all black, which

contrasts the pastel

background and the

white logo. It may

also be a nod to their

previous, darker

albums, and may

show that even

though their sound

has changed, it

doesn't mean that

they have changed

themselves.

Lower Than Atlantis(2014)Instead of going for the

conventional dual case or

digipak for the deluxe

version of the album, the

band decided to release

a book, which includes

lyrics of the songs from

the albums and also a

variety of photos. These

photos are shots from

music videos, photo

shoots and also shots of

the band from what we

can assume is the

recording process.

The part of the book I decided to take a photo of was the last

two pages, as they were the easiest to take, but also the image

of the band is actually an envelope type pocket for the disc to

be stored in. the text on the page is about the band themselves,

information about who produced and mixed the album, and also

information about management and publishing. This is seen on

the vast majority of albums, however in other albums it is in a

variety of places.

The inside of the book continues the house

style of the front and back of the album, with

the pastel colours and the band wearing

mostly black. I would also say that the fonts

used are very similar to the "LOWER THAN"

on the front of the album, however it is more

squashed up, yet again adding to the

continuity throughout.

Lower Than Atlantis(2014)

much like every album

released nowadays, the

band opted to add the track

listing on the back of the

cover. I would say that this

track list is hard to read, as

there are many spaces

between each letter and

each word. This is so that all

of the text is in line, however

it does take a while to read

and understand.

The house style is yet

again repeated, with

the pastel background,

but also the colours of

the text are pink and

white, the white linking

back to the logo of the

band. The pink

highlights the

exclusive bonus

tracks, indicating that

they are only on this

version of the album.

Like the vast majority of albums, there is also

the legal information printed on the back of

this album, such as the information about

copyright and what record label the band

belong to.

The barcode is also placed on

the back, yet again for legal

reasons so that it can be

purchased in a store.

Lower Than Atlantis(2014)

The disc in the digipak

also includes the logo,

however the colours

have been swapped,

so that the background

is white, and the logo is

pink.

The disc also includes the

band's record labels' logos, and

the copyright information.

Continuation within singlesAll of the singles from this album have continued the house style of

the album, by using pastel colours for the background and using the

same font that was used for the album. This highlights the fact that

the singles are from that album, and also means that those who liked

a certain single will associate that single with the band and the

album.

This font has become the logo for the band, being included in many

things including tour posters and even the drum skin for the band’s

live performances. This highlights the start of a new era for the band

as the band had a different logo on all of the albums before this one.

It also highlights the fact that the band have a new sound, as the

logo is new and will not be associated with the previous one.

Variant copiesThere were only three copies of the album released. The first is the standard edition Dual case CD, with 12 songs.The second was the deluxe copy, which includes 3 extra songs, and comes in a 24 page hardback book, which includes photos of the band. This is the copy that I have analysed. The last copy available is the vinyl copy, which includes a copy of the CD. Much like the disc of the CD, the vinyl is white, highlighting that there is a clear colour scheme for this album, and that it is white and pink.