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Tips for Delivering and
Designing effective global
e-learning programmes
10 tips for success
Tip 1
Ensure you engage a global stakeholder group at the outset
Invite global stakeholders to initial workshop
Agree source language version and first release version (they may differ)
Agree review points (e.g. art direction, concept, framework)
Use group as local champions to promote the programme
Ensure the content and treatment approach are appropriate and engaging for a global audience
Avoid personal perspectives
Avoid ‘realistic’ photo treatments
Don’t get carried away with complex treatments
Games-based approaches may not work across different cultures
Tip 2
Ensure the subject matter experts, designers and developers consider global requirements at the outset
Write in “international” English
Art direct in more than one language
Consider space restrictions (vary font sizes)
Make it editable
Use ‘universal’ graphics to convey messages
Avoid text on graphics
Tip 3
If you use memory techniques then consider how they will translate
Don’t allow meaning to get lost in translation
Use metaphors, mnemonics and acronyms with caution
Tip 4
When aiming for consistency – don’t be inflexible
“Make it relevant for the local market but
don’t change the essence of the course.”
Tip 5
Create a network of authoring capability for localisation support
Use standard tools and templates
Set up best practice communities globally
Consider having a super user network
Tip 6
Create a set of Global standards for learning delivery
Brand guidelines
Style options
Delivery options
Working approach and processes
Tip 7
Have a realistic plan for global rollout
Avoid multiple releases (if possible)
Create and test a master version first to save time and money
Run a pilot in source language (if possible) and ideally with global pilot group representatives
Plan, plan and replan
Tip 8
Select the right translation and localisation resources
Don’t just focus on the tools
Avoid shortcuts - cheap translations are expensive
Utilise local expertise that can understand the context
If using team who created source version provide feedback in their local language
Use a glossary to define global terms
Tip 9
Have a central role/team responsible for global learning programmes
Provides input to global standards and approaches
Establish frameworks for delivery
Stakeholder engagement
Has sight and input to overall strategy
Business perspective
Learning delivery perspective
Technology perspective
Global L&D specialist/
team
Regional L&D
specialist
Regional Business Sponsor
Regional IT Stake-holders
Regional Project teams
Tip 10
Final thoughts: Designing for global
Audience Culture
Effective (Global) Design
Translation and
Localisation Adaptability