Deike Wolter Lynn Jungblut Monique Back Nadia Shagoury

B u s i n e s s p l a n

Address:

21, rue d’Anvers

L-1130 LUXEMBOURG

Our Company Profile

Company’s law: Public Limited Company

(SA = société anonyme)

Shares minimum price: 5€

Shareholders: individuals (students, teachers, friends, …) and companies accepted

Board of directors

Administration

Accounting

Buying

Selling

Marketing IT

Human resources

Our Product: IDEA

Daily course 17.04.2013

1,90 €

14,166 DKKBe Green!

291,873 ISK

49,0829 CZK

Target group

Wide target group, mostly students and teachers

Substitute products

5,94 €

3,35 €

Market analysisSWOT analysis

Strengths

Good qualityReasonable priceRespecting the environment

Weakness

Very long delivery terms

Opportunities

Use for all the peoplee-commerce (online-shop)

Threat

Strong competition

Price

Discounts for big orders:

10% for 50 pieces

15% for 100 pieces

20% for 200 pieces

0%

20%

40%

60%

80%

100%

Price

Profit

Transport

Marketing

Production

1,90 €

Delivery Terms

4 weeks

Ipsofacto Idea S.A. Delivery Customer

Financial Plan

Costs for the product: 1050 €

Marketing: 150 €

Transport: 200 €

Estimated turnover: 1900 €

Profit: 500 €

Scenario for 1000 pieces

Company’s bank account

Account holder

IDEA S.A.

Account number

IBAN LU560023 1933 1458 5600

Bank identification code (BIC)

BILLLULL

Advertising

Facebook

Flyer

QR-Code

School-Newsletter

Website