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THE ARCHIVE 4TREASURE ISLAND 26501® WASH, WEAR & CARE GUIDE 64SPIKES 68CASTRO SHORTS 70ORANGE TAB 72
Faithfully capturing the spirit & heritage of American work wear, Levi’s® Vintage Clothing reproduces the fits, fabrics and details of bygone eras. Our source material is our own archive and our inspiration is the hardworking men and women that the Levi’s® Brand has equipped for the last 140 years. Through our seasonal collections, iconic reissues and special editions, we relive our treasured history and offer timeless products to discerning connoisseurs that are as obsessed with it as we are.
PhotographerImmo Klink
Photographer’s AssistantAnsgar “Pola” Sollmann
ProductionEva Novillo at Immo Klink Studio
Models & ExtrasFrank RonanIain GriffithsLeon BlokMichelle SchulzeNino FuscoDario ValeroCristina Valero UbedaInmaculada Plaza CarrilloAntonio Garcia BonillaMarkus GruberLucy @ PaparazziOliver FuscoRainer Iveson @ Select ModelsGuillaume ValleColin BellamyLola ChattertonDaniel, Mario, Diana, Jesus, Maria
Special ThanksRocio Gómez NovilloMarkus WilkJo at Jo’s BarOliver FuscoHLC Properties Ltd.Bing Crosby Enterprises
Hair & Makeup Fiona Clarke
Additional Photography Elza Wandler
Castro PhotographyAeschleah DeMartino
Castro WriterMatt Cook
Poster IllustrationsBen Lamb
Care Guide IllustrationsDeanna Halsall
Layout Mike Fallows
PrinterLenoirschuring
Design & StylingLevi’s® XX
© 2013 Levi Strauss & Co.
www.levisvintageclothing.com
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AboveBing Crosby in his denim tuxedo jacket, 1951
Following pagesNevada shirt / Bing tuxedo / 1947 501® Jeans customised
Bing tuxedo / 1955 501® Jeans
In 1951, the world famous American crooner Bing Crosby was
denied entrance into a Canadian hotel because he and his
friend were dressed completely in denim. Although the Hotel
management eventually recognized Bing and made an exception
because of who he was, the story of the incident traveled fast.
Friends of his back home contacted Levi Strauss and Co. and
the designers immediately developed a custom denim tuxedo
jacket for Bing so that he would never have problems wearing
Levi’s® Jeans, even in fancy establishments. It was made of the
sturdy denim used for 501® Jeans, and decorated with a lovely
corsage of Red Tabs, held onto the lapel with a cluster of shiny
copper rivets. Inside the jacket was a huge leather patch printed
with a “Notice to All Hotel Men” stating that denim is a perfectly
appropriate fabric and anyone wearing it should be allowed
entrance into the finest hotels.
LS&Co presented the jacket to Bing at the 1951 Silver State
Stampede in Elko, Nevada where he was honorary mayor. He was
so tickled with the tux that he wore it to many press appearances
for his next film, “Here Comes the Groom.” The original jacket, as
well as one made for the town’s mayor, is in the Northeastern
Nevada Museum in Elko.
For Spring Summer 2014, Levi’s® Vintage Clothing is reproducing
this famous piece of Levi’s® history and making a limited run of
200 jackets. All of the details are true to the original.
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Item: Notes:
FROM THE ARCHIVE SPRING SUMMER 2014 REPRODUCTION
Bing Crosby Tuxedo
Reproduction of the Bing Crosby denim tuxedo jacket from 1951.100% cotton double-breasted denim tuxedo.
Three welt pockets, two at hips and one at chest with bandana inside.The collar and reverse are at the back side of the denim.
Inside shoulders are lined with satin.
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Item: Notes:
FROM THE ARCHIVE SPRING SUMMER 2014 REPRODUCTION
Bing Crosby Tuxedo Rosette and Inside Patch
Rosette made of Red Tabs attached to the lapel. Large leather patch inside the tuxedo with a
“Notice to Hotel Men Everywhere.”
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Safely preserved in a vault deep inside our
headquarters in San Francisco lies an archive of
over 20,000 rare and unique examples of Levi’s®
clothing and artefacts dating back to as early as
1873. Kept at an even temperature and wrapped in
unbleached cotton, these delicate specimens are
carefully protected by the Levi’s® Historian and
strictly reserved for the use of our designers. Each
season, our team pores through the archives with
white-gloved hands, uncovering the secrets of our
past and then bringing them back into the world
through faithful reproductions that are as fresh
now as they were back then.
T H E L E V I ’ S ® A R C H I V E
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Item: Notes:
FROM THE ARCHIVE SPRING SUMMER 2014 REPRODUCTION
Bedford Western Wear Jacket
Reproduction of a 1950s Levi’s® Western Wear jacket in Bedford corduroy. 100% cotton, slim fitting, blazer-length jacket.
Contrasting suede patches on collar, elbows and pocket flaps. Two hip pockets with western-style pocket flaps and snap closures.
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Item: Notes:
FROM THE ARCHIVE SPRING SUMMER 2014 REPRODUCTION
Two-Tone Silk Rodeo Shirt
Reproduction of a Levi’s® archival shirt. 100% silk with contrasting cuff and yoke detail.Two shaped welt-pockets on chest, piped with
embroidered arrow heads on corners. Piped placket, yoke and cuff detail.
Rainbow colored embroidery design on yoke and cuff. Pearl snaps and Levi’s® Western Wear label.
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Item: Notes:
FROM THE ARCHIVE SPRING SUMMER 2014 REPRODUCTIONFROM THE ARCHIVE SPRING SUMMER 2014 REPRODUCTION
Spikes
Reproduction of orange and lime colored Levi’s® Spikes from 1958. 100% cotton sateen in a tapered chino style with cuff detail.
Two welt pockets at back with button closure. Two slant pockets at front and center front crease.
Big “E” White Tab with red lettering.
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Item: Notes:
FROM THE ARCHIVE SPRING SUMMER 2014 REPRODUCTION
Western Shirt Printed Flower
Reproduction of a Levi’s® western shirt.100% cotton sateen with all-over print.
Pearl snap closure, western pocket and yolk detailing. Levi’s® Western Wear label.
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Item: Notes:
FROM THE ARCHIVE SPRING SUMMER 2014 REPRODUCTION
Gayway Souvenir Shirt
Reproduction of an archival Gayway shirt produced in 1939 for the San Francisco World’s Fair and sold as a souvenir.
100% cotton with large collar and one welt pocket on chest. Five-color print depicting pictures of San Francisco and the World’s Fair.
Large shell buttons and Gayway label.
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In 1939, the city of San Francisco hosted the
World’s Fair on man-made Treasure Island in the
middle of the San Francisco Bay.
LS&Co joined the hometown festivities by building
an all-electric mechanical rodeo. The futuristic
attraction featured 31 wooden puppets that were
carved in the likeness of real-life rodeo stars and
dressed in custom-made waist overalls, rodeo
shirts and hats.
To celebrate the 75th anniversary of this far out
moment in the Brand’s history, Levis® Vintage
Clothing is reproducing a selection of the Levi’s®
Western Wear garments that were worn by the
puppets in the all-electric, mechanical rodeo.
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Previous page1960s Striped Tee / 1933 501® Jeans
1930s Bay Meadows Striped Tee / 1950s 701® Jeans
Following spread1960s Western Shirt / Aces Vest / 1950s 701® Jeans
Gayway Souvenir Shirt / 1933 501® Jeans
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Opposite1960s Button Down Shirt / Bandana / Steer Head Toggle
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OppositeTwo-Tone Silk Rodeo Shirt / 1950s 701® Jeans
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OppositeGayway Souvenir Jacket / 1920s Balloons
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OppositeTwo-Tone Silk Rodeo Shirt / 1955 501® Jeans
1950s Sportswear Tee / 1930s Leather Jacket / 1937 501® Jeans1960s Striped Tee
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Opposite1950s Sportswear Tee / 1930s Leather Jacket / 1937 501® Jeans
Silk Rodeo Shirt / 1950s 701® JeansHome Run Polo / 1950s Casuals Jacket / 1960s Casuals Shorts
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OppositeGayway Souvenir Jacket / 1920s Balloons
Two-Tone Silk Rodeo Shirt / 1937 501® Jeans
Following spread1940s Tee / 519 Bedford Pants
1950s Sportswear Tee / 1950s 701® Jean1930s Bay Meadows Tee / 1954 501®z Jean
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AboveGayway Souvenir Jacket / Silk Rodeo Shirt / Two Tone Silk Rodeo Shirt / 1955 Sawtooth Shirt / 1930s Bay Meadows Tee
Opposite1940s Tee / 1937 501® Jeans
1930s Bay Meadow Tee / 1930s LeatherJacket / 1933 501® Jeans
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Opposite1955 Sawtooth Denim Shirt / Crimped Leather Jacket / Saddleman Bolo Tie
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Opposite1955 Sawtooth Denim Shirt / Chance Bomber / 1954 501® Jeans Cut-Off / Lasso Belt
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Opposite1960s Western Shirt / Bedford Western Wear Jacket
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OppositeTwo Tone Silk Rodeo Shirt / 1933 501® Jeans Customized
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Opposite1930s Bay Meadows Tee / 1950s 701® Jeans
1955 Sawtooth Shirt1930s Bay Meadows Tee / 1960s Casuals Shorts
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AboveSilk Rodeo Shirt
1930s Bay Meadows Tee / 1950s 701® Jeans1955 Sawtooth Shirt / Saddleman Bolo Tie
1950s One Pocket TeeTwo-Tone Silk Rodeo Shirt
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Opposite1960s Western Shirt / Bedford Western Wear Jacket
1955 Sawtooth Shirt / 1947 501® Jeans 1955 Sawtooth Shirt / 1944 501® Jeans Customized / Saddleman Bolo Tie / Hat Belt
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How to
WASH, WEAR& CAREfor your
RIGID 501® JEANS
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Keep ‘em RigidSome folks like to wear their rigid 501®s without washing. The wear effect on a true rigid jean will always give the most dramatic look. You can dry-clean, but that’s
only if you don’t mind chemicals being used on your denims. Some people spray vinegar when their jeans hang inside out to remove any odour. Some simply hang their jeans outside for a few days. Folding jeans into the freezer also does the same job.
If you don’t plan to wash your 501®s, buy one size smaller in the waist and true size for length. After a few wears the waist will stretch to your size.
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The following guidelines are considering law of averages
with our Levi’s® Vintage Clothing 501® jeans. Each denim
will shrink and skew in a slightly different way. Different
temperatures will also have an effect. The options for how
you wash, wear and care for your 501® jeans are vast.
It’s up to you to make your choice and stick to it.
Enjoy this journey and long-term love affair.
GET THE RIGHT FIT one that suits you best
WASH ‘em GOOd
DIP IN THE ‘TUB
If you prefer a thorough wash and simply don’t have the time for handwashing, wash inside out at 86° F / 30° C. Don’t tumble-dry: it’ll shrink too much. Dry in the
open air if you can, or hang them in a warm place until crispy dry. Long-term shrinkage will occur over several washes.
The very first time you wear your 501®s, climb into the bathtub and let them soak on your body for up to half an hour. Drain the tub, squeeze the excess water from
your legs then get outside in the sunshine to dry them into your shape. Otherwise, bend and stretch while wearing them indoors until you can carefully slip out of them and dry them over the back of a chair. When your jeans are dirty, simply climb back into the bathtub and wash with a little soap.
If you plan to wash your 501®s, buy two sizes bigger in the waist and length and wash to achieve your size.
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If you plan to shrink your 501®s in the bathtub, buy your true size in the waist but two sizes bigger in length. After shrinking in the bathtub, make sure to stretch the waist back out while still wet: this method will help achieve a slimmer silhouette.
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In San Francisco, every day is disco. Seriously, girls and boys, life can get magical, just dig this strip for proof. Rudy and Kendall expected a chill day in the city, but fate – and their Levi’s® Vintage Clothing 1978 501® Castro shorts – had other plans. Check what happened when this dude and dudette rocked the Castro.
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The Levi’s® Brand first used the Orange Tab on a line of affordable,
slim-fitting jeans, jackets and shirts designed for the Young
Americans of the 1960s and 70s. To this day, the Orange Tab is
synonymous with simple and clean design as well as the free and easy
spirit of the times.
Made in the USA exactly as it was when it was first introduced,
the Levi’s® Vintage Clothing Orange Tab Collection revives this family
of true American classics and offers it up to a new generation of rebels
and revolutionaries.
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Previous page1970s Denim Shirt / 1960s 606® Jeans Customized
1970s Denim Shirt / 1970s 615® Jeans
Opposite & following spread1970s Denim Shirt / 1960s 606® Jeans
1970s Denim Shirt / 1960s 606® Jeans Customized
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Opposite1970s Denim Shirt / 1960s 606® Jeans Customized
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Opposite1970s Denim Shirt / 1970s 615® Jeans
1970s Denim Shirt
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Opposite1960s Chambray Shirt / 1970s Trucker Jacket / 1970s 684® Jeans
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Opposite1970s T-Shirt / 1960s Chambray Shirt / 1970s 684® Jeans
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Opposite 1970s Sweatshirt / 1970s Denim Shirt / 1970s Trucker Jacket / 1960s 606® Jeans Customized
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Opposite1970s Denim Shirt / 1970s 615® Jeans
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Opposite1970s Denim Shirt / 1960s 606® Jeans Customized
Following spread1960s Chambray Shirt / 1970s Trucker Jacket / 1970s 684® Jeans
1960s Chambray Shirt / 1960s 606® Jeans
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Opposite1970s Denim Shirt / 1970s 615® Jeans
1970s Denim Shirt / 1960s 606® Jeans Customized
Following pages1970s Denim Shirt / 1960s 606® Jeans
1960s Chambray Shirt / 1970s Trucker Jacket / 1970s 684® Jeans
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103102
Opposite1970s Denim Shirt / 1970s 615® Jeans
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Opposite1960s Chambray Shirt / 1960s 606® Customized
1970s Denim Shirt / 1970s 615® Jeans
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Opposite1960s Chambray Shirt / 1960s 606® Jeans Customized
1970s Denim Shirt / 1960s 606® Jeans Customized
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Opposite1970s T-Shirt / 1960s Chambray Shirt / 1970s 684® Jeans
Following spread1970s Denim Shirt / 1960s 606® Jeans Customized
1970s T-Shirt / 1960s Chambray Shirt / 1970s 684® Jeans
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Opposite1960s Chambray Shirt / 1960s 606® Jeans Customized
1970s Denim Shirt / 1970s 615® Jeans
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Opposite1970s Denim Shirt / 1960s 606® Jeans
1960s Chambray Shirt / 1960s 606® Jeans Customized1960s Chambray Shirt / 1960s 606® Jeans
1960s Chambray Shirt / 1970s Trucker Jacket / 1970s 684® Jeans1970s Denim Shirt / 1960s 606® Jeans Customized
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10 things you really oughta know about Levi’s® Orange Tab
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1. Black ink leather-like patch 2. Copper shank 3. Bar tacks instead of copper rivets 4. Talon zip fly 5. Orange Tab 6. Line Eight construction 7. Single thread color 8. Seven belt loops 9. Double fell seam 10. Long, lean back pocket
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MEN’S 1970s LEVI’S® SWEATSHIRT MEN’S 1970s TRUCKER JACKET
MEN’S 1960s CHAMBRAY CUTOFF SHIRTMEN’S 1960s CHAMBRAY SHIRTMEN’S 1970s DENIM SHIRT
MEN’S 1970s LEVI’S® T-SHIRTS
THE FUZZRINSE / BLEACH / HOT STUFF / BLUE BLACK
BLUE / GREEN
TUXEDO BRACES BATWING
RINSE / BLACK OVERDYE / DOUBLE TROUBLE / DOUBLE BUBBLE / CLEAR
MEDIUM / PINTO / MEDIUM STONE
SPRING SUMMER 2014 •
MEN’S JEANS
1960s 606® SUPER SLIM 1970s 615® REGULAR FIT
1970s 607® BOOTCUT
RIGID / MEDIUM / BLACK OVERDYE / DARK
BLACK OVERDYE
RIGID / MEDIUM
SPRING SUMMER 2014 •
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WOMEN’S 1970s TRUCKER JACKET
WOMEN’S 1960s CHAMBRAY SHIRTWOMEN’S 1970s DENIM SHIRT
MID RINSE / SUPER BLEACH / BLUE BLACK / HOT STUFF
MEDIUM / PINTO
MID RINSE / CLEAR
SPRING SUMMER 2014 •
WOMEN’S JEANS
1960s 606® SUPER SLIM CUSTOMIZED
1970s 684® BELL BOTTOM CUSTOMIZED
1970s 684® BELL BOTTOM
DARK / BLACK OVERDYE / MEDIUM STONE / PINTO
MEDIUM
MEDIUM STONE
SPRING SUMMER 2014 •
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S A L E S I N Q U I R I E S
EUROPE
Martin WhiteLevi’s® XXSales [email protected]+31 20 572 0200
FRANCE & BELGIUM
Dylan JulienLevi’s® XXSales [email protected]+33 67 897 8718
Olivier JacobyLevi’s® XXSales [email protected]+33 67 388 4479
GERMANY, AUSTRIA & SWITZERLAND
Ricky AlstonLevi’s® XXSales [email protected]+49 152 5795 0104
Iryna DenysovaLevi’s® XXSales [email protected]+49 151 171 241 47
ITALY, GREECE & TURKEY
Gabriele RoccatoLevi’s® XXSales [email protected]+39 3408 310 080
Alessia GrecoLevi’s® XXSales [email protected]+39 3489 405 735
NORDIC & THE NETHERLANDS
Nils SchéleLevi’s® XXSales [email protected]+46 70 3980 501
Marcus BohmeLevi’s® XXSales [email protected]+46 766 333 501
SPAIN & PORTUGAL
Annamaria FerranLevi’s® XXSales [email protected]+34 62 745 2214
UK & IRELAND
Pamela ParkeLevi’s® XXSales [email protected]+44 7860 929 505
Beatriz LosadaLevi’s® XXSales [email protected]+44 7854 956 460
JAPAN
Yosuke OtsuboLevi’s® XXSales and Marketing [email protected]+81 3 6418 5501
Shinohara KatsuyukiLevi’s® XXSales [email protected] +81 3 6418 5501
Takenori WatanabeLevi’s® [email protected] +81 3 6418 5501
USA & CANADA
Dave CouryNamaste [email protected]+1 917 834 6506
Alishea RayNamaste USAWest, Los [email protected]+1 213 689 4867
Traci McRobbieNamaste USAWest, Los [email protected]+1 213 689 4867
Eric DavisNamaste USAEast, New [email protected]+1 212 242 6530
P R E S S I N Q U I R I E S
EUROPE
Christian MeisterLevi’s® XXPR [email protected]+49 692 4008 0101
FRANCE
Marjorie JacquetPop&[email protected]+33 1 4221 0704
GERMANY
Janina KochSilk [email protected]+49 3 0847 10834
ITALY
Katia MercuriParini Associati [email protected]+39 2 4398 3106
THE NETHERLANDS
Claire TimmermansSpice [email protected]+31 2 0489 1031
SPAIN
Hugo AragonFinally [email protected]+34 9 1521 5028
SWEDEN
Catrin NilssonPatriksson [email protected]+46 8 5280 0590
UNITED KINGDOM
Jacqui [email protected]+44 2 0790 77176
JAPAN
Takeshi [email protected]+81 3 5774 1408
USA
Michael WilliamsPaul+WilliamsNew [email protected]+1 212 925 4750
Ali PaulPaul+WilliamsLos [email protected]+1 310 858 3883
M A R K E T I N G
GLOBAL
Joshua KatzLevi’s® XXGlobal Marketing [email protected]+1 415 501 7781
Raul MendozaLevi’s® XXGlobal Marketing [email protected]+1 415 501 6047
EUROPE
Nana MurbandonoLevi’s® XXMarketing [email protected]+31 20 572 0200
USA
Ben StarmerLevi’s® XXMarketing [email protected]+1 303 503 0415
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