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Martin Bazley's slides used in session on museum websites at Museums Association conference in Cardiff on 9 October 2014, along with Zak Mensah and the session chair Mike Ellis
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DIGITAL FUTURES: MUSEUM WEBSITES
online experience
MA conference, Cardiff 9 October 2014
Martin Bazley
Digital Heritage Consultant
Martin Bazley
Previously:
• Teaching (7 yrs)
• Science Museum, London, Internet Projects (7yrs)
• E-Learning Officer, Museums,Libraries and Archives (MLA) South East (3yrs)
Slides: www.slideshare.net/martinbazley
Martin Bazley Now:
• Developing online resources, websites, user testing, evaluation, training, consultancy…
• Mentor and Monitor for HLF digital projects Martin Bazley & Associates www.martinbazley.com
• Chair, Digital Learning Network DLNET
Martin Bazley & Associates
BBC / Public Catalogue
Foundation Your Paintings
project
Consulting on user interface
Consulting on online survey
User testing
Martin Bazley & Associates
Ford Madox Brown Work
schools interactive with
embedded video
Consulting on content and
user interface
User testing (classroom-
based)
(Also worked on
redevelopment of main
website)
Martin Bazley & Associates
Development of small and
medium sized websites
Based on WordPress or
other low cost, flexible CMS,
working with various web
developer associates
Martin Bazley & Associates
John Ruskin Elements of
Drawing website
Consulting on content and
user interface
User testing with HE and
Ruskin specialists
Also development of schools
resource
Martin Bazley & Associates
The National Archives
Cabinet Papers project
Consulting on content and
user interface for schools
User testing (classroom-
based)
Martin Bazley & Associates
Training
Writing for the web
Developing online resources
Planning online audience
research and impact
assessment
Video for the web
Podcasting – planning,
production, promotion
Social media
Etc: ‘anything digital’
Perfect museum website - perfect for who?
The perfect museum website would be perfect for
everyone.
That would be wonderful but is not possible:
accepting this is an important part of
development.
You can't fool all the people all of the time.
Be clear about target (and actual) audiences and
their needs
What is a museum website for?
(apart from getting people to visit the museum)
A museum website is for…
… an enjoyable online experience - easy to use
… spending quality time with your objects
… learning in the widest sense
... crowdsourcing as a learning opportunity
… users to reuse your content
… consuming anywhere, anytime
A museum website is for…
… an enjoyable online experience - easy to use
… spending quality time with your objects
… learning in the widest sense
... crowdsourcing as a learning opportunity
… users to reuse your content
… consuming anywhere, anytime
People use the web differently…
… from the way they access printed material books, object labels in galleries,
magazines, newspapers, and information screens, etc
For most people the web is a predominantly
visual medium
Don't Make Me Think by Steve Krug
Classic, entertaining introduction to improving website usability
A museum website is for…
… an enjoyable online experience - easy to use
… spending quality time with your objects
… learning in the widest sense
... crowdsourcing as a learning opportunity
… users to reuse your content
… consuming anywhere, anytime
… spending some quality time with your objects
www.britishmuseum.org/explore/a_history_of_the_world.aspx
A museum website is for…
How not to present online collections
to non-specialists
A museum website
Search our collections Go
Let’s assume (a) you know what we have (b) you know what you are looking for Here’s the search box:
Online collections
A museum website
Online collections In this introduction to our online collections we present all the points we feel we ought to mention to show that we know our collections well and that they are important collections. All the points we feel we ought to mention to show that we know
our collections well and that they are important collections. All the points we feel we
ought to mention to show that we know our collections well and that they are important
collections. All the points we feel we ought to mention to show that we know our
collections well and that they are important collections. All the points we feel we ought
to mention to show that we know our collections well and that they are important
collections. All the points we feel we ought to mention to show that we know our
collections well and that they are important collections. All the points we feel we ought
to mention to show that we know our collections well and that they are important
collections. All the points we feel we ought to mention to show that we know our
collections well and that they are important collections. All the points we feel we ought
to mention to show that we know our collections well and that they are important
collections. All the points we feel we ought to mention to show that we know our
collections well and that they are important collections. All the points we feel we ought
to mention to show that we know our collections well and that they are important
collections.
A museum website
Both of the above examples might work well for researchers or those with close connections to the museum. But they are less likely to engage a wider audience. Bear in mind also that only a small proportion of your web users actually use online collections. sSe e.g. London Museums Hub research
Is the amount of money spent on it justified?
Zoe Hendon, Museum of Domestic Design & Architecture
How users use online collecctions
A museum website is for…
… an enjoyable online experience - easy to use
… spending quality time with your objects
… learning in the widest sense
... crowdsourcing as a learning opportunity
… users to reuse your content
… consuming anywhere, anytime
Learning, in the widest sense
Finding things interesting
Volunteering as learning opportunities e.g. crowdsourcing
Feedback on objects - what would you collect?
What do teachers want?
https://vimeo.com/18888798
key ideas not lesson plans
https://vimeo.com/18867252
Oli Knight timesaver
Elements of online learning
resources*
Image(s) + caption(s)
Key question(s) / short activities
Background notes, activity sheets
Short videos
Zoomable images
Interactive
More complex functionality
Increasin
g cost an
d co
mp
lexity Mo
st u
sefu
l fo
r te
ach
ers
These are the first
things to provide, and
do not require high
levels of IT expertise or
investment
First two can be done quite easily
The others will mean investment
of money and /or expert time
* for schools and other formal learning situations
A museum website is for…
… an enjoyable online experience - easy to use
… spending quality time with your objects
… learning in the widest sense
... crowdsourcing as a learning opportunity
… users to reuse your content
… consuming anywhere, anytime
A museum website is for…
… an enjoyable online experience - easy to use
… spending quality time with your objects
… learning in the widest sense
... crowdsourcing as a learning opportunity
… users to reuse your content
… consuming anywhere, anytime
A museum website is for…
… an enjoyable online experience - easy to use
… spending quality time with your objects
… learning in the widest sense
... crowdsourcing as a learning opportunity
… users to reuse your content
… consuming anywhere, anytime
http://www.vam.ac.uk/blog/digital-media/mw2014-digital-arrival-and-unpredictability
People already spend more time browsing the web on
mobile devices than on desktop computers http://www.tumotech.com/2014/04/15/what-you-need-to-know-about-the-mobile-phones-the-app-store-and-the-mobile-web/
http://www.vam.ac.uk/blog/digital-media/museum-visitors-using-mobile
When developing a new service for mobile, should you
create an app or a (mobile-friendly) website? Are apps the
new 'must have'? An app is not always the best choice. Good blog post: http://www.vam.ac.uk/blog/digital-media/museumnext2014-apps-v-web
How to get it right
Audiences – research, make clear choices, then
evaluate as you go JISC SCA guidance, GetReal, AudienceFinder
Work with good people – ask others for
recommendations and look into their past work
Budget for independent consultation, user testing and
evaluation
Adopt an agile, iterative approach to development
Different users, different needs...
How do you get it right for everyone?
You can’t get it right for everyone.
You need to make clear decisions such as...
• Who is it for?
• What does it offer them?
• How will they use it?
To do that, you need to find out about your users
Testing is an iterative process
Testing isn’t something you do once
Make something
=> test it
=> refine it
=> test it again
Key point:
for a site designed for schools,
the most effective user testing observations
will be made in a real classroom situation
Evaluation: 2-phase approach
Site ready in parts – but not too ready:
The environment and social dynamics
The environment had a significant
impact on how the site was
used.
The class dynamic within the
different groups contributed to
how much the students learned.
Martin Bazley
'This classroom user testing is all very well, but...'
How can you see everything in a class of
30 children – don't you miss things?
You see things in a classroom
that don't arise in one-to-one
testing
They are the real issues
'This classroom user testing is all very well, but...'
Doesn't using a specific class with
particular needs skew the results? » For example, low ability, poor English, equipment not
working, behaviour issues, etc - are results as reliable
as those in a 'neutral' environment?
» ‘neutral environment’ ? – no such thing - any test will be
subjective, and in any case:
» Testing is to make website work well in classroom, -
need to see effects of factors like those.
'This classroom user testing is all very well, but...'