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Assessment StrategyBSM 705
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Fairs/festivals/tradeshows are events which are taking place across all creative industries. Choosing one such event in the creative industry of your choice and using relevant academic concepts, determine in a short essay (1,000 words max) why –even at the age of virtual reality- these events are crucial for their respective industry.
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This essay will be due back on 9th November 2012 (turnitin). You will be asked to upload your essay in the Turnitin box so that we can also discuss the issues of plagiarism.
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This essay will be due back on 9th November 2012 (turnitin). You will be asked to upload your essay in the Turnitin box so that we can also discuss the issues of plagiarism.
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A group of 4 or 5 students chooses a topic amongst those suggested below and organises a discussion panel of 20 minutes maximum + 10 minutes questions on this topic. Students can sit on the panel and/or invite guest speakers to debate the chosen topic. The audience will then be invited to ask questions and/or enter the debate.
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A written document of 2,000 words maximum will be handed in by the group at the end of the discussion. This document will summarise their main arguments in answer to the question and provide a complete bibliography.
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Possible general themes for the panels: 1. Working in the creative industries: 2. The digital revolution and the creative industries3. Intellectual property and open source. 4. The Creative Industries need government support to thrive.5. Are the Creative Industries sustainable?6. Is there a geography of creativity?
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ASSESSMENT WEIGHTING
The individual essay:
3,000 words -- 60%
The group panel discussion + leaflet:
2,000 words 40%
The Geography of Creativity. Do creative clusters work?
There is a folder on Study Space
There are articles in the folder
Do I need to say anything else?9
• http://www.theatlanticcities.com/neighborhoods/2012/07/psychology-behind-why-creative-people-cluster/2243/
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Geography & Creativity
Read this:
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PERSONAL RESEARCHBSM 704
Why should I embark on a Personal Research Project?
• To demonstrate knowledge of the subject (culmination of a degree)
• Academic, intellectual and rigorous exercise• Develop your research, analytical and critical skills• Reflect on the nature of information and the ethics of its
gathering and useIntelligent consumers of informationIntelligent commissioners of information
• Access to information and networks
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What should I consider before choosing my topic?
• Your own experience, background, culture• Your personal interest(s)• Your employer's preferences, • Your post MA goals (where do you want to
pursue your career?)
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Where do I find ideas?• Recommended readings in various modules
– Books (academic and others)– Academic Articles http://kuaquabrowser.kingston.ac.uk/ABL/
• Previous dissertations (here or elsewhere)• Academic and non academic associations
– http://www.culture.gov.uk/what_we_do/creative_industries/default.aspx– http://creativeconomy.britishcouncil.org/resources/our-publications/– http://www.nesta.org.uk/areas_of_work/creative_economy– http://www.rccil.org.uk/– http://www.britishfashioncouncil.com/– http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-32-10-374/EN/KS-32-10-374-EN.PDF
• Media stories• http://www.dailymail.co.uk/news/article-2046735/Steve-Jobs-dead-Turtleneck-clothing-firm-cashes-sales-so
ar.html
• ‘Experts’ and think tanks• http://www.davidparrish.com/• http://www.creativeeconomy.com/index.htm• http://www.demos.co.uk/
• Brainstorming, talking to staff, students, professionals• Create your own library and take notes!
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What is the format?
• Choose one of the following– a practice-based project + a critical reflection
(8,000 to 10,000 words)– a dissertation (12,000-15,000 words)– an innovative new venture project + a critical
reflection (8,000 to 10,000 words)
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Research methodology workshops
• Compulsory • Semester 1 and 2 workshops• Timetable for this semester
– Today 19th October: Introduction to the module + how to search the KU library website
– Early December: Introduction to epistemology, research methodology
– Mid December: literature review
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Creative ?
• Topics on – Creative Economy– Creative industries– Creativity and innovation
• Creative research methods (primary and secondary data)• Creative in presenting knowledge
– you have the option to present an alternative type of output (e.g. a film, video, musical extract, poem, story etc.). It is important to note, however, that the remaining 8-10,000 words must follow the prescribed format of a dissertation
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Important deadlines
• Research project proposal: 25th February 2013• Draft dissertation: 30th August 2013• Final Proposal: 22nd April 2013• Final project submission: 13th September 2013• Graduation: January 2013
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Let’s get started...
• Check Appendix 4 in your dissertation document
• Define– The area(s) you might like to explore– The questions you want to answer– Where to find secondary data– How will you collect primary data
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My aim today
• Reflect on what is knowledge• Where do you stand ? • Introduction to (critical) literature review
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Plan of this seminar
• Let’s be a bit philosophical about this…• Which side are you on? • What research strategy?• What research methods (techniques and
procedures)?• Let’s get started on the research proposal: Lit
review
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Epistemology
• Core area of philosophy• Episteme + logos• It is concerned with
– the nature of K– sources of K– limits of K
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How can we gain knowledge?Sources of knowledge
• Empiricism: we can only know things after we have had the relevant experience (a posteriori knowledge)
• Rationalism: it is possible to know things before we have had experience (a priori knowledge)
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Empiricism, positivismand natural sciences
• Positivism : the goal of knowledge is to describe the phenomena that we experience.
• The purpose of sciences : to stick to what we can observe and measure.
• In a positivist view of the world, science is the way to get at the truth, to understand the world well enough so that we might predict and control it.
• Deterministic; causes that influence outcomes. Relationship among variables.
• Hypothesis is set and then scientist will try to confirm or to infirm it• Hypothetico-deductive approach (Deduction) • Objectivity• Quantitative approach
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What about social sciences?
• interpretivism • Max Weber (sociology) : human beings cannot be studied
like objects• Necessary to elicit people’s views, experiences and
interpretations. How do people produce social life?• Knowledge is conditional and situational• World is a social construction• Induction (from observation to construction of explanations
and theories)• Role of the researcher acknowledged (subjectivity)• Qualitative approach
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Strategies associated with the quantitative approach
• Experiments • Surveys (intent is to generalize from a sample
to the whole population)
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Strategies associated with qualitative approach
• Ethnography• Grounded theory• Case studies (see Yin)• Narrative research
To summarise
(e.g. Bryman & Bell, 2003; Ritchie & Lewis, 2003)
Research Philosophy Research Strategy Data
collectionCollection Tools
Data analysis
Analysis Tools
Quantitative Positivism Survey Questionnaire Mail/ online Statistical analyses
SPSS
Qualitative Interpretivism; Social constructivism
Ethnography; grounded theory; case studies; narrative research
Interviews; Focus Groups; Ethnographic observation
Tape/ video recorder; Field notes/ Diary
Coding analysis
CAQDAS
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Criteria used to judge research
• Generalizability ? How can a research project be generalised and participate in the elaboration of general laws?
• Representativity ?• Validity? Is the researcher measuring what
they said they would?• Reliability? Research protocol• Objectivity?
Solution: multiangulation• Mix of qualitative and quantitative
methods– The experience of museum goers and their
perception of free entrance• Semi structured individual and group interviews,
on site observation, survey
– The role of shops in museums• Semi structured interviews + survey+ observation
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Literature review
What, why, where, what and how
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What is a literature review. Definition?
• ‘the selection of available documents (both published and unpublished) on the topic, which contain information, ideas, data and evidence written from a particular standpoint to fulfil certain aims or express certain views on the nature of the topic and how it is to be investigated, and the effective evaluation of these documents in relation to the research being proposed’. Pereira Heath and Tunan, 2010, p. 151
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What it is not
• List of unreferenced material (plagiarism)• List of referenced quotations• A descriptive report of the material found• A list of authors and their ideas
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Why read?See Blaxter, 2010: 100
• To get (more) ideas• To understand what other researchers have done in your area
(no need to re-invent the wheel!)• To broaden your perspective and set your work in context• To acquire the right jargon and vocabulary in your area of
expertise• To legitimate your arguments• It may cause you to change your mind• To be able to criticize effectively what others have done• To learn more about research methods• To spot areas which might not have been researched
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What to read?
• Books• Journals• Reports • Popular media• Online material• Memos, minutes, internal reports• Letters, diaries
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What to read?
• Be selective (does it really correspond to what I am looking for?)
• Check summary or abstract• What is the expertise of the author?• What methodology did they use to research
the topic?• Check the bibliography• Don’t be an eternal reader!
Reading for a purpose Making notes from the literature
Do you make notes?
Are your notes helpful when you write an essay?
Record source info.Use headingsand subheadingsfor main ideas.Use abbreviations.Write points thatexplain or exemplify.Show quotes and paraphrasing.
Record source info.Use headingsand subheadingsfor main ideas.Use abbreviations.Write points thatexplain or exemplify.Show quotes and paraphrasing.
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ORGANISING
• Key words • A literature map of the research i.e. a visual
summary of your research• Synthesis ; A summary of the texts read BUT
NOT ONLY• Critical presentation of the texts read
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Critical?Taking a critical stance
• Compare, contrast, critically analyse– What are the different view points– What are the positives? What are the drawbacks?– What do you think? What does this mean in relation to
your research/ topic?
• Give a coherent structure or order– For instance
• Discuss in chronological order• Group into topics or themes• Pros and cons
Citing in the text
• Brassington and Pettitt (2007, p.406) point
out that “there are benefits in linking a brand and a good cause.”
• It is recognised that in cause-related marketing; linking a brand and a good cause does have benefits for the organisation (Brassington and Pettitt, 2007, p.406).
Reporting verbs when introducing references into the text from: http://www.gcal.ac.uk/student/coursework/writing/reporting.html
Some verbs are neutral: • Smith (2004) describes... • Jones (1999, p 3) states... • Green (2002) defines...
Some verbs draw attention to the author's viewpoint:• Harris (2001) argues... • O'Neill (1997) disputed... • Jackson (2003) conceded...
Some verbs give information about the author's work:• Holmes (2000) investigated... • Church (1998) evaluated... • McColl (2002) estimated...
Some verbs highlight the author's viewpoint:• Brown (2001) believes... • McAllister (1996) recognised... • Smith (2004) predicted...
References (a book)
Brassington, F. and Pettitt, S.(2007) Essentials of marketing. 2nd edn. Harlow: FT Prentice Hall
Place of publication
Author(s)Publication
year
Title
Publisher
Edition
References (a print journal article)
Fox, H. (2008) ‘Business risk: a review of the literature’. International journal of business,14 (2), pp. 141-154.
AuthorPublication
year Article title
Journal titleVolume
Issue
Page range
Referencing electronic materials
You NEED to provide additional information, including the web address (URL) and the date you accessed the material.
Fox, H. (2008) ‘Business risk: a review of the literature’. International journal of business,14 (2), pp. 141-154. EBSCO [Online]. Available at: http://www.ebsco.com (Accessed: 23 October 2011).
References List
Where does it go?
In what order?
References vs bibliography
Harvard Referencing GuideStudentSpace>Library>Referencing>Business
