(A Perspective)

Creativity by:

Talwinder Singh SandhuTalwinder Singh Sandhu

Information Systems Information Systems is the application of information technology to organizational and managerial needs. The strength of an information system lies in the ability to apply the knowledge of:

These help organizations compete more

successfully or to streamline current operations.

I N F O R M A T I O N S Y S T E M SI N F O R M A T I O N S Y S T E M S

T E C H N O L O G YT E C H N O L O G Y

Computer-based system that provides managers with the tools for organizing, evaluating and efficiently running their departments.

Consist of computer resources, people, and procedures used in the modern business enterprise.

Also refers to the organization that develops and maintains most or all of the computer systems in the enterprise so that managers can make decisions.

The GOAL of the MIS organization is to deliver information systems to the various levels of

corporate managers.

o ACCOUNTING - All accounting reports are shared by all levels of accounting managers.

o FINANCIAL - Provides financial information to all financial managers within an organization .

o PRODUCTION - Provides manufacturing services to the Organisation.

oMARKETING - Supports managerial activity in the area of product development, distribution, pricing decisions, promotional effectiveness, and sales forecasting.

oHUMAN RESOURCE- Concerned with activities related to workers, managers, and other individuals employed by the organization.

MARKETING INFORMATION

SYSTEM

Marketing Information System is a computer based system intended for use by particular marketing personnel for the purpose of solving Marketing Problems.

It Basically deals with the:

Need of Consumer Evolving

product Concept

Designing the

ProductPositining the product in Market Selling the

Product

ADVANTAGES:o Organised Data

Collectiono Cordinated market

Planso Ability to do a cost

benefit analysiso Speed in obtaining

sufficient information to make decisions

DISADVANTAGES:

o High Initial Timeo High labor Costso Complexity of

setting up of an information system

1. Product Sale 3. Sales value 5. Market Segment 7. Zone 9. Area

2. Product Family4. Sals tax6. Excise duty8 .Complaints10. Customer

Orders Sales Cost of goods sold Receivables -- Due -- Overdue

THANK

YOU . . .