0

1

2

3

4

5

6

7

Male Female

Gender

Male

Female

Age

13-16

17-21

21-24

25-28

29-32

32+

Market research results

Purpose of my research was to analyse my target audience to what

they would be interested in my magazine. I used a survey to

question my audience this is primary research this research provides

me with quantative data this allows me to create charts to bring my

results to a conclusion.

This graph shows the results of my gender

question on my survey. My results state

that majority of my target audience are

males this will influence my magazine to

be more masculine.

The pie chart represents the age of the

audience I surveyed. Half of the recipients

of my survey are ranged for the age 17-21

the second majority was 13-16.I will try

and subject my magazine for 13-21 year

olds to focus on the majority.

0

2

4

6

8

Genre

R&B

Soul

Blues

Rock

Pop

Hip hop

Classical

Prefer way to listen to music

Mobile phoneIpodWalkmanrecord playerPc/laptopmacTape playerCD player

This graph shows the results of my

Genre survey question. The results

show that the majority of my

target audience prefer the rock

genre this will influence my

magazine style heavily with what it

fonts and layout are like.

This chart represents the

prefered way people listen to

music as seen on the chart the

most popular answers are mobile

phone and Pc/laptop this could

influence my magazine to give

away more free products related

to pcs and mobile phones such as digital downloads of a song.

From the results of my survey I

know that the majority of my

target audience download their

music from the internet. From

this I could include some

internet related articles in my

magazine such as top 10

downloaded songs of the week.

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how do you aquire majority of your music

Download from the internet

Stream off the internet

Buy from local music store

Buy from supermarkets

how much would you pay for a music

magazine? (maximum)

£0.99

£1.99

£2.99

£3.99

£4.99

£5+

How often do you read a music magazine?

Daily

Weekly

Monthly

Yearly

Never

What music magazines have you

read?Q

NME

Kerrang

Vibe

My results state that a greater

number of my target audience

prefer a magazine to cost from

£1.99 t0 £2.99 because this

question was maximum I would

use the price £1.99 to satisfy

more of my audience.

From the results the larger

portion of the people I surveyed

never read a magazine along with

the results on how much they are

willing to pay I will make my

decision to release my magazine

weekly so I can increase sales and

people who never read a magazine

have a greater choice of magazines.

This chart shows the results of my

question ‘what music magazines have

you read?’. The results from the survey

show that my audience is more familiar

with ‘Q’ and ‘Kerrang’ this means my

magazine will be more influenced by

the rock style of magazines and this will

determine my layout design and image

over text choice.

Would you prefer more live Gig content

or interviews with bands/artists?

Live Gig content

Interviews with bands/artists

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Where do you seek new music?

Youtube

Magazines

Internet in general

Music channels

Local press

Here we see that most of the people I

surveyed would prefer to read more

interviews with bands/artists. From this I

know to include more of this content to

please my audience.

The final question my survey asked

‘where do you seek new music?’ from

these results I know to include articles

on new artists found on internet sites

such as YouTube and twitter.

By undergoing this survey I have discovered that my magazine should

be a rock magazine and include articles involving interviews with

bands and internet content such as YouTube this is because most of

my audience listen to music on their mobile phones and iPod and

acquire there music over the internet. I have also learned that my

magazine should be released every week for a maximum prince of

£1.99.