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MARKET YOUR LISTINGS ON A ZERO DOLLAR BUDGET REALTOR® STIMULUS SERIES Presenters: Kate Casey Valencia Lawrence Natalie McArtor Frank LLosa

Market Your Listings

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This presentation was given at NVAR's Herndon Center on Friday, October 2, 2009 for the Realtor® Stimulus Series: "Market Your Listings for FREE!"

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Page 1: Market Your Listings

MARKET YOUR LISTINGS ON A ZERO DOLLAR BUDGET

REALTOR® STIMULUS SERIES

Presenters:Kate CaseyValencia LawrenceNatalie McArtorFrank LLosa

Page 2: Market Your Listings

Postlets A dedicated , search optimized landing

page with a unique URL Automatic syndication to search engines HTML code and widgets for more

exposure Easy to use FREE!

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Where does it post? Craigslist Twitter Facebook Vast FrontDoor Zillow Google Base and more… Hot Pads My Space Oodle Trulia

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Code for CraigsList

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Craigslist http://washingtondc.craigslist.org/ Local classified forum to sell pretty much

anything Post your listings every 7 days for FREE! Easy to use! 20 billion page views per month

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Twitdocs Easy way to share your flyers, brochures,

etc. on Twitter Enables you to upload your file, shorten

the URL and post a tweet all at one time FREE!

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Twitter account information

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Click on link.

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Listingbook A service provided by and connected to MRIS Over 32,000 Listingbook Accounts Automates, tracks, and analyzes listing

interest Virtual Assistant for Sellers Automatically receives listings from MRIS Receives updates from MRIS every 30 minutes FREE! Additional options for a fee

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Activate Listingbook Account

http://www.listingbook.com/tf_mlslogin&mls=MVAMRIS

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Front Page

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Morning Report

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Property Notes

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Listingbook for Sellers

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Add A Seller

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Adding Client Folder

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Adding Client Folder

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Assiging Property to Seller

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Define Competition

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Creating Email Account

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Creating Email Account

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Optional Account Notes

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Email Validation

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Seller Client Email

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Additional Seller Services

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Listingbook – Client Manager

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VAR Tools for Realtors

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Client Direct eNewletter

Personalize with:

ListingsContact InformationPhotoLinksArticles

www.varealtor.comClick on Tools for RealtorClick on Sign up for Client Direct

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Equation for Success

Regardless of your market there is one constant equation for success:

More Inquiries = More Showings = More Offers

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Voice Pad http://www.voicepad.com FREE! Enhance inquiry rates Audio extension of your website,

describes your inventory (multiple languages available)

Good for properties for sale or rent Most successful buyer inquiries still arrive

by phone Program support available

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Voice PadSample Rider:

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Build A Tour http://www.buildatour.com Low cost option Produce a full scale internet commercial Personalize it with your information

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CPG Tours www.cpgtours.com

No setup fee No annual contracts Pricing as low as $7.50

Sample Tour www.cpgtours.com/240

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You Tube www.youtube.com Use any digital camera Post your own virtual tour Can customize tour with your

information

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MRIS Post video for FREE! Use any digital camera www.VideoByAddress.com is currently

the only approved provider for MRIS

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MRIS You can now post up to 30 photos in the

MLS for FREE! Take many photos of your listings no

matter the size of the property Outside Inside Neighborhood Amenities

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Message Boards Start a free unofficial message board Yahoo Groups

www.groups.yahoo.com Condo buildings or communities Closed to residents

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Domain Names Buy a domain name for your listing

Example: www.555oak.com Forward the domain to

www.homesdatabase.com You can post a rider on the yard sign

directing people to the domain for more information

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Additional Resources National Association of Realtors® “Right

Tools Right Now” Program www.realtor.org/righttools