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Marketing Certified works with hundreds of businesses across North America to strengthen their brands through online social media courses. We have won numerous awards for online marketing excellence. Our online social media courses provide you with an overview of each social media channel and include step by step instructions on how to set up social media pages. Get ready to learn from social media experts that have launched the most successful social media campaigns today. Whether you are a student or a business professional, you will definitely benefit from the education we provide you with. Inbound marketing involves content creation, blogging, search engine optimization and managing social media.
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MARKETING C
ERTIFI
ED PRESENTS
20 SOCIA
L MEDIA
FACTS
“I BET
YOU D
IDN’T
KNOW
…”
WW
W. M
AR
KE
TI N
GC
ER
TI F
I ED
. CO
M
20
13
SO
CI A
L M
ED
I A F
AC
TS
MARKETIN
G CER
TIFIE
D WORKS W
ITH H
UNDREDS O
F BUSIN
ESSES
ACROSS N
ORTH A
MERIC
A TO
STREN
GTHEN
THEI
R BRANDS T
HROUGH ONLIN
E SOCIA
L MED
IA C
OURSES.
WE
HAVE
WON N
UMEROUS A
WARDS F
OR ONLIN
E MARKET
ING E
XCEL
LENCE.
OUR ONLIN
E SOCIA
L MED
IA C
OURSES P
ROVIDE
YOU W
ITH A
N OVER
VIEW
OF
EACH S
OCIAL M
EDIA
CHANNEL A
ND INCLU
DE STE
P BY
STE
P IN
STRUCTI
ONS ON H
OW T
O SET
UP
SOCIAL M
EDIA
PAGES
.
GET R
EADY
TO LE
ARN FROM S
OCIAL M
EDIA
EXPE
RTS T
HAT H
AVE
LAUNCHED
THE
MOST
SUCCESSFU
L SOCIA
L MED
IA C
AMPAIG
NS TODAY
.
WHET
HER YO
U ARE
A STU
DENT
OR A B
USINES
S PROFE
SSIONAL,
YOU W
ILL D
EFIN
ITEL
Y BEN
EFIT
FROM T
HE ED
UCATIO
N WE
PROVID
E YO
U WIT
H. INBOUND M
ARKETIN
G INVOLV
ES C
ONTENT
CREATI
ON, BLO
GGING, S
EARCH E
NGINE
OPTIM
IZAT
ION A
ND MANAGIN
G SOCIA
L MED
IA.
DID YOU KNOW…
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
SOCIAL MEDIA FACT #1
More than 50% of small medium businesses say facebook is beneficial to their business
Source: Ad-ology Research
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
SOCIAL MEDIA FACT #2
Twitter plays an active role in purchasing decisions for customers looking for new products and deals
Source: Edison Research
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
SOCIAL MEDIA FACT #3
Companies that use Twitter average twice as many leads than those that do notSource: MarketingCertified.com
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
SOCIAL MEDIA FACT #4
Companies with more than 100 followers have triple the amount of leads than those with less than 100
Source: MarketingCertified.com
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
SOCIAL MEDIA FACT #5
Blog articles play a role in influencing purchases and finding new products and services Source: Jupiter Research
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
SOCIAL MEDIA FACT #6
46% of daily searches are for information on products or servicesSource: SRI
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
SOCIAL MEDIA FACT #7
20% of monthly Google searches are for local businessesSource: SRI
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
SOCIAL MEDIA FACT #8
70% of the links search users click on are organic (natural), not paidSource: MarketingSherpa
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
SOCIAL MEDIA FACT #9
75% of users never scroll past the first page of search resultsSource: Marketing Certified
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
SOCIAL MEDIA FACT #10
63% of businesses say social media has increased marketing effectivenessSource: McKinsey Global Institute
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
SOCIAL MEDIA FACT #11
57% of businesses say social media is beneficial to their businessSource: Ad-ology Research
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
SOCIAL MEDIA FACT #12
More than 1/3 of businesses say social media helps them get found onlineSource: American Express
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
SOCIAL MEDIA FACT #13
9% of US adult internet users are on twitterSource: eMarketer
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
SOCIAL MEDIA FACT #14
25% of twitter accounts have no followersSource: RJ Metrics
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
SOCIAL MEDIA FACT #15
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
40% of twitter accounts have never sent a single tweetSource: RJ Metrics
SOCIAL MEDIA FACT #16
79% of twitter users are more likely to recommend brands they followSource: Edison Research
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
SOCIAL MEDIA FACT #17
67% of US Twitter users are likely to buy brands they followSource: Edison Research
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
SOCIAL MEDIA FACT #18
The number of marketers who say social media is critical to their business has more than doubled
Source: Marketing Certified
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
SOCIAL MEDIA FACT #19
Did you know that 91% of online adults use social media regularly?Source: Experian
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
SOCIAL MEDIA FACT #20
38% of people have recommended a brand they "like" or follow on a social network?Source: Ipsos
Marketing Certified presents 20 Social Media Facts I bet you didn’t know
www.m
arke
tingce
rtifi
ed.
com
2013 Soci
al M
edia
Fac
ts
THANKS F
OR VIE
WIN
G OUR
SOCIAL M
EDIA P
RESENTATI
ON
WW
W.
MA
RK
ET
IN
GC
ER
TI
FI
ED
.C
OM
20
13
S
OC
IA
L
ME
DI
A
FA
CT
S
MARKETIN
G CER
TIFIE
D WORKS W
ITH H
UNDREDS O
F BUSIN
ESSES
ACROSS N
ORTH A
MERIC
A TO
STREN
GTHEN
THEI
R BRANDS T
HROUGH ONLIN
E SOCIA
L MED
IA C
OURSES.
WE
HAVE
WON N
UMEROUS A
WARDS F
OR ONLIN
E MARKET
ING E
XCEL
LENCE.
OUR ONLIN
E SOCIA
L MED
IA C
OURSES P
ROVIDE
YOU W
ITH A
N OVER
VIEW
OF
EACH S
OCIAL M
EDIA
CHANNEL A
ND INCLU
DE STE
P BY
STE
P IN
STRUCTI
ONS ON H
OW T
O SET
UP
SOCIAL M
EDIA
PAGES
.
GET R
EADY
TO LE
ARN FROM S
OCIAL M
EDIA
EXPE
RTS T
HAT H
AVE
LAUNCHED
THE
MOST
SUCCESSFU
L SOCIA
L MED
IA C
AMPAIG
NS TODAY
.
WHET
HER YO
U ARE
A STU
DENT
OR A B
USINES
S PROFE
SSIONAL,
YOU W
ILL D
EFIN
ITEL
Y BEN
EFIT
FROM T
HE ED
UCATIO
N WE
PROVID
E YO
U WIT
H. INBOUND M
ARKETIN
G INVOLV
ES C
ONTENT
CREATI
ON, BLO
GGING, S
EARCH E
NGINE
OPTIM
IZAT
ION A
ND MANAGIN
G SOCIA
L MED
IA.
