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http://lauraalamery.com/response-marketing/ Learn how to set up a successful real estate marketing system with social media, blogging, landing pages and more. Creat incoming funnel leads of buyers and sellers and set them on automatic pilot.
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Marketing for Real Estate Investing
• Overwhelming Information
• Building a Scalable Proven System
• Effective Marketing with Limited Budget
• Getting Leads – Buyers and Sellers – Coming In on
Automatic Pilot
The BIGGEST MARKETING Challengesfor Real Estate Investors
• LEADS – Buyers and Sellers
• Concentrate on Real Estate Investing
• Grow Your Real Estate Business Exponentially
The IMPORTANCE of Marketing forReal Estate Investing
• Effective Email Marketing – Nurturing Your List
• Social Media – Networking and Finding Leads
• Internet Presence – The Importance of Blogging, Landing Pages and more
• Direct Marketing – What Works
• Advertising – Online and Offline
What to Expect …
About Me
Profession:Real Estate Investor and
Mentor
Developed Several real estate strategies
from personal experience
Started: REI 1987Real Estate Broker licensed in Hawaii, Missouri and New
York
“You have to learn the rules of the game. And then you have to play better than anyone else.”
Albert Einstein
Marketing Has Changed
Marketing Has Changed
new marketing
find
keep
convert
ENGAGEMENTIS THE NEW “KEY” WORD
set marketing GOALS and OBJECTIVES1
2run CAMPAIGNS on the CHANNELS that matter
3get measurable RESULTS
An Agenda and Framework for Marketing
GOALSMarketing
•Reach New Clients•Drive Repeat Business
•Nurture Leads•Qualify Prospects
set marketing GOALS and OBJECTIVES1
Types of Campaign
1.Email – Share Information/Newsletter2.Social Media – Network and Build Your Network3.Events Invites and Updates4.Articles and Updates – Become an Expert
WHAT DO I WRITE ABOUT ?• what you know that they don’t
• what you have access to that they don’t
• “original” isn’t required… just be interesting and relevant
WHAT DO I WRITE ABOUT ?• repurpose + reuse
Email Marketing
Email Marketing• 67% don’t see images
by default• text links get more clicks
than buttons• place your logo left or
center in email• include company name
in text• key action must be
above scroll line• do not give too many
choices
• make all images clickable (and with text labels)
Direct Marketing
Direct Marketing• Look Professional • Use Letter with
Envelope or Oversized Postcard
• Highlight Benefits to Them (It is not about you)
• Be Yourself and True• Offer Something of
Value (Money, Assistance)
• Make Them Open the
Envelope (“Trigger” Line)
Social Media Which Channels Matter for Real Estate?
Drive Leads to YouSyndicate
Blogging Start Blogging Today!
Blogging increases overall visibility & is a chance to give your business some personality Blogs should be located on your
website. This is because each blog ‘post’ is typically counted as one page on a website and improves the visibility of the website.
Use a content management system for blogging such as WordPress to keep things organized and easy. This not only saves time, but WordPress is designed for blogging and fast updates.
Blogging Start Blogging Today!Some statistics…
57% of companies using blogs reported that they acquired customers from leads generated directly from their blog.
89% of organizations surveyed are either maintaining or increasing their inbound marketing budgets.
Social Media and blogging has given companies 62% lead generation, whereas Direct Mail sits at 10% lead generation.
Landing Pages ** Very Important in Building Leads’ Lists (Buyers and Sellers) **
Advertising
Internet Advertising
Offline Advertising
Example of Internet Syndication
• WordPress Site (Blog)o Posts for content & building brando Every property a post
• Video (YouTube) for every property
• Mobile site (DudaMobile)
Sell a Property in 3 Weeks
4 Weeks Marketing Time
Week 1 – Price at $114,900Blast to:
• Buyers’ List• Internet – Blog
Syndication
Forums• Social Media
Week 2 – Drop Price about 5%i.e. $109,900
Week 3 – Drop Price about 10%
i.e. $99,900
Example of Internet Syndication
monitor+
schedule
Measure Results
3get measurable RESULTS
• Marketing is about measurable RESPONSE
• Results are measurements of actions
Recipe for Success
Focus
Delegate
Automate
My “4 Hour Workweek”
Complete Marketing Plan
Marketing
Bootcamp 101
“Done For You”Marketing Setup
Marketing Bootcamp 101
5 Modules - 1 ½ to 2 hours eachPresented LIVE via Online Classroom
and Recorded for your Convenience
All in One Full Day Bootcamp
$197
Let’s Get ALL Your Marketing Funnels Set Up in ONE Day
Marketing Bootcamp 101Module 1Let’s Establish Profiles Correctly, Join Groups and Add Followers in Linkedin, Facebook and Twitter
Module 2Let’s Create an Email Campaign, Newsletters, Set Up Autoresponder and Branding
Module 3Let’s Set Up a WordPress Blog with Landing Pages for Capturing Buyers and Sellers Leads
Module 4Direct Marketing – Successful Marketing Strategies with Templates (Proven Successful Letters, Envelopes and Postcards)
Module 5Let’s Set Up a YouTube Channel and Pinterest Profiles Advertising Online – Strategies to Successful Master Google Adwords and Facebook AdsAdvertising Offline – What Works and What doesn’tQ&A
“Done For You” Marketing Setup
Turnaround Time 7 Days
6 Social Media Channels Set Up and Optimized for You (Profiles, Keywords, Graphics):Facebook, Linkedin, Twitter, Google+, YouTube, Pinterest
Set Up Autoresponder: Brand Your Email Campaign and Newsletter Creation Template
WordPress Blog – Set Up including Header Graphic, Optimization, Integration with Autoresponder
Landing Page Creation for Buyers’ Leads
Direct Marketing – Set Up Your Templates with Mailing House Company
Set Up Your Google Adwords and Facebook Ads Campaign – Optimized for Your Area, Keywords and Demographics
“Done For You” Marketing Setup
All Set Up, Graphics and Optimization
$997$500 up front
and $248.50 in 30 and 60 days
or Cash Price $797
BONUSES!
Follow Up Evaluation• All Your Social Media Channels• Your Email Marketing Campaign• Your Direct Marketing Campaign• Your Website
(Value $250)
Ebook & Checklist“101 Ways to Get Buyers and Sellers Leads to Your Website and Social Media”
(Value $100)
If You Sign Up in the Next 60 Minutes!
Extra Costs
AutoResponder – Free for 30 Days then $15/month
Hosting and Domain Name for 1 Year - $35 (you can set up a Blog free as well)
Online Advertising – Up to $100 Free Advertising with Google Adwords$50 with Facebook Ads (if you sign up for hosting)
Hootsuite and Postlets for Syndication – Free or $10/month
Direct Marketing – less than 50 cents a piece of mail/letter plus cost of list (remember – the best leads are the ones you create yourself)
… RecapMarketing Bootcamp 101– 5 Modules LIVE(Value $997)“Done For You” Marketing Setup (Value $997)
Payment Plan $997Webinar Cash Price $797
• All the Templates, Marketing Samples, Letters, etc.
Plus Bonuses:Follow Up Evaluation (Value $250)Ebook and Checklist (Value $100)
$197