movies unlimitedMarketing plan for an android app:

An app that lets you stream latest movies latest movies online in high quality.

Marketing plan:

Statistically, people are more likely to wait and watch wait and watch newly released movies at home than in a cinema hall.

Reasons:• Convenience in terms of time, and place.time, and place.• Comfort.• Cost.

Another reason being, people might prefer movies that are might prefer movies that are older and not showing in the cinema halls.

Hence the demand to make the “movie “movie experience at home” better than now.

To make the movie experience at home better:1) Provide people access to high audio and video quality movies.quality movies.

To make the movie experience at home better:2) Provide people with a variety of movies to choose from.choose from.

To make the movie experience at home better:3) At an affordable price.

The company is a new one so it needs a novel needs a novel identity in the market.

To emerge successful in a market, a company has to company has to be a new idea or a new technique for implementing an old idea.

The market already has companies that provide that provide good quality online video streaming experience.

Also they cover almost all the possible fields there are, possible fields there are, including television content, live sports, etc.

What makes us different from them??them??

Instead of providing a selected mix of movies, TV selected mix of movies, TV series, and sports content, we focus solely on movies .

POD:we concentrate exclusively on movies, providing a movies, providing a HUGE collection and a wide variety to choose from.

Our target customers would be all those people those people who love to spend their leisure watching movies.

Those who have varied interests and require a wide range of and require a wide range of genres to choose from.

And all those who love to watch movies but cannot find but cannot find the time to go to a cinema hall.

With the target market specified, our job is to make specified, our job is to make demand meet supply.

Our goal would be to create a single platform create a single platform where people can find any movie they want.

And to save people from the tedious process of process of searching different websites for what they want.

Customer needs: A good movie experience at experience at home.

Our strategy is to differentiate differentiate ourselves from the rest of the market.

And position ourselves as a company that provides a rich, provides a rich, personalised movie experience at home.

We can also collaborate with other channels like channels like youtube, dailymotion to achieve this purpose.

The users can register on the app with their details and app with their details and personal preference of genres.

The genre preferences and watch history will be history will be used to provide suggestions of similar movies.

The users can also check and write reviews and and write reviews and rate the movies.

The movies will be sorted through many filters like filters like genre, year, actors, etc for better and easier search results.

• The free version of this app lets you stream up to a maximum to a maximum of 5 movies per month from a limited collection of movies.

When you “go premium” you can save you can save the movie and watch it offline through the app.

The app can be accessed through up to 3 devices ( TV, through up to 3 devices ( TV, laptop, mobile phone) for one registration.

We also provide discount offers and special incentives to incentives to premium customers based on their activity through the app.

All this on a monthly premium premium subscription of $ 4.5

A timeline needs to be set accordingly.accordingly.

A schedule is to be planned based on the based on the infrastructure availability

The schedule can be kicked off after suitable off after suitable investor funding.

The idea is to create a better movie movie experience at home.

Thank you.

Disclaimer:Prepared by G Sai Samhitha, BITS – Pilani Hyderabad campus, as a part of marketing research internship under Prof. Sameerinternship under Prof. SameerMathur, IIM Lucknow.